Creating events that keep people talking with Dean Catney

Creating events that keep people talking with Dean Catney


Marketing expert Matt Ford on the Importance of Adapting to a Changing Climate

Marketing expert Matt Ford on the Importance of Adapting to a Changing Climate


National Happy Hour Day

Is there a better sight than seeing the words ‘Happy Hour’ outside a pub, bar, or restaurant?

2 for 1, half price cocktails, free appetisers, all some of the wonders on offer during happy hour. And to make things better, in recent years, Happy Hour has become more like, Happy Three Hours!

Where did Happy Hour start?

The original origin of the Happy hour is unknown, but it can be traced back to the US Navy. In the 20th Century, a variety of activities including boxing, music and dancing were held to help ease boredom when away at sea, these activities developed the name ‘Happy Hour’. By the end of WW1, Happy Hours were being held throughout the entire Navy.

During the Prohibition, people would stop in for ‘Cocktail Hour’ and their local speakeasy, before heading to a restaurant where alcohol would not be served. When prohibition ended in 1933. Cocktail hour had caught on as a marketing ploy, much as it is today, to entice customers into their venues.

Did you know that Happy hour is still banned in some states? Massachusetts, Alaska, Indiana, North Carolina, Oklahoma, Rhode Island, Utah, and Vermont, all have strict rules in place against Happy Hour.

National Happy Hour Day 2020

Thursday 12th November is national happy hour day. Yep – right in the middle of lockdown 2.0 (unless you live in Wales or Scotland in which case, have a drink for us please).

But, why not celebrate it from the safety and comfort of your own homes!?  Our Client PURE has created a selection of incredible cocktails, as well as online masterclasses, guiding you through the process. Head over to their website to choose form an incredible range of cocktails, both classic and their own special PURE Cocktails. Have a very happy National Happy Hour Day!


How to set up for the Perfect Online Meeting or Interview

We have all been there. It’s team meeting day, you settle into your chair and everyone logs on, to your horror, you realise your top is far too low cut, your beard looks like it hasn’t be tamed in weeks, there is nothing designer about the bags under your eyes (it’s the lighting, I promise) and to top it all off, your internet connection keeps freezing. Or you are in the middle of a hugely important interview, only for your darling 3 year old to pick that exact moment to barge into the room and let you know she needs the loo.

For some of these problems, there are some very easy solutions (I am not allowed to tell you to lock up your children for legal reasons).

Lighting

This is the easiest and probably the most important. Yes, the window is lovely, but if you position your camera facing it, all the person on the other end of the call will see, is your silhouette.

If possible, move yourself around so that you are facing the window, natural light coming towards you (in the case of UK winter, the main light will have to do).

Invest in some lighting. A ring light will do, they are less than £20 on amazon and often USB and will plug directly into your laptop.

Having good lighting will make you look and feel more professional and will eliminate shadows across your face causing bags that aren’t really there (honest).

Sound

Laptop microphones are really not very good – fact. Invest in a microphone.

These range in price from £20 – £200. If you only need it for a team meeting once a month, the lower end of the spectrum will be absolutely fine. If you are regularly recording for a podcast it may be worth investing a bit more. Our CEO Liam Norval has a particularly stylish microphone that he uses for all of his at home interviews which can be purchased from Fifine Technology.

 

Hair, Make up and Clothing

There really is nothing more frustrating than trying to listen to someone speak whilst they constantly flick their hair out of their face. Guys and Girls please fix this before starting a video call.

We all need to feel comfortable in our own skin so I struggle here with advising everyone to put on a full face of make up before a meeting. But if it is a particularly important one, or it is being recorded and posted all over YouTube, just bare in mind that laptop cameras and lighting wash you out. More is definitely More when it comes to blusher, bronzer and highlighter, avoid a heavy Smokey eye – natural is the aim.

Clothing. Let’s just take a moment to imagine the scene. Your interview is going perfectly, your red blouse is a winner, lighting and sound spot on, kids are silent, your interviewer asks you to stand up to present this particular answer…. You still have your pyjama bottoms on. I know it is tempting to work from home in your pj’s, but please, please, don’t do this for an important call.

Try to avoid crazy patterns, plain colours are great – avoid white, especially if the wall behind you is also white!

Background

Not busy but not boring. Everyone loves a bookshelf (please check what books you have on display first), a plant or a scenic photo. Virtual backgrounds are a huge no! In this case, less is definitely best.

Positioning

Please try to avoid being a floating head. Position your chair far enough away so that some of your upper body can be seen, but of course, so you can still reach the table for your notes etc. Camera should be slightly (very slightly) above eyelevel.

Practise

If your call is particularly important and you have never used the software before, perhaps it would be a good idea to have a little practise with a friend first. Pay particular attention to how to mute and unmute yourself.

You can have a look at your camera setting before logging into a video call, as well as testing your sound. Please do this.

We hope this has helped give you the basics of what to do and what not to do when setting up for a video call. If you would like further help with this, or wish for your team to be coached in the dos and don’ts of not only the set up, but video call etiquette, presenting and more, please get in touch with us today.


The Sheer Business Inspiration Vlog with Jo Ferreday and Liam Norval

Starting with the trailer for London after Lockdown, this insightful interview gives some great tips on starting your own business, the need to pivot and the importance of reaching out.

Liam explains why the best jobs are sometimes the ones that teach us the biggest lessons. After working at Proud Group for 8 months, Liam knew that he didn’t ever want to work for anyone again, it was time to start his own business – Posh Cockney was Born.

The Hospitality Titans is a hot topic in this interview, as Liam is a co-founder, and Jo one of the founding members. The Hospitality Titans brings together some of the biggest names in Hospitality, all keen to invest in, support, nurture and develop the future of Hospitality. 2020 has been a difficult hear for the industry, but with all crisis comes opportunity and 2021 could certainly be the year of the start-ups.

Liam opens up about the difficulty of growing up as a professional football player, the pressure on himself and other young people to succeed, and the lack of support available for those struggling.

Multi skilled people are the future of Hospitality. Liam discusses the importance of levelling up, of looking for other areas that you can train in, and explains the benefits of reaching out to a mentor.

Liam talks Jo through the development of London after Lockdown and the creation of Posh Cockney Productions. Now more than ever, businesses have realised the importance of high-quality images and video footage, and the need to give consumers a real taste of what a brand has to offer. Posh Cockney can offer this, as well as creating, growing, and managing your YouTube platform.

Listening to Jo and Liam, there is a big emphasis on using 2020 to make connections, to grow as a brand and as an individual. If you stayed silent during the first lockdown, use the second Lockdown to find your voice and reach out, you never know how valuable those connections could turn out to be in the future.

We wrap up the interview with some hints about Liam’s future projects. This is one not to be missed, head over and watch for yourself!


Crisis Management

What is a business Crisis?

A business crisis is an internal or external event that can have a negative impact on your company’s reputation, operations, or finances. This could be due to a number of things, including natural disaster, a pandemic, a huge drop in demand or bad press.

Do you have a Crisis Management Plan in place?

Prevention is always better than cure. A solid crisis management plan will help you to plan for any possible crises and detail what you will do to over come it. As we have all learnt this year, it is impossible to be prepared for every situation, but having a plan in place for any potential problem could make the difference between your company surviving, or not.

There has been a fire in the Kitchen of your restaurant, restoration could take weeks, what would you do? Your brand has a heavily fish-based menu, and it has been discovered that the area you source your fish from is heavily polluted, causing huge health problems to anyone who eats it, what now?

To create a crisis management plan, you will need to identify possible crises, decide on a crisis management team and pre-draft messages to employees, customers and stake holders – saving time in the moment of an emergency.

The team at Posh Cockney are here to help you, from creating a plan, to being there with you at the time of a crisis, and helping you post crisis.

The most important thing during a time of crisis, is communication. We have dedicated communication managers, experts in dealing with the press, employees, stake holders and customers, creating a smooth and constant stream of communication.

Post crisis, it is crucial that the whole team takes time to look back on how the situation was handled. What did we do well and what need to be improved?

Would you like some more information on how Posh Cockney can help you with Crisis Management? Contact us today: liam.norval@poshcockney.co.uk


Simon Hands on the Future of Hospitality across Europe

Simon Hands on the Future of Hospitality across Europe


Lucy Beckwith chats with Liam about the changes in Event Experiences

Lucy Beckwith chats with Liam about the changes in event experiences


Liam chats with Mesh Kumar on his show Big Ideas with Mesh!

As always, this interview is packed full of hospitality news, entrepreneurial tips, Posh Cockney updates and of course, a little bit of football talk.

Liam talks Mesh through his journey from DJ and club promoter, through to running events and club nights, becoming marketing director at Café de Paris, where he worked for 10 years and then spending 8 months as director at Proud Embankment.

Liam explains how he then made the jump into running his own business and how Posh Cockney was created, even giving away his secrets as to where the memorable name was born.

Growing up as a professional football player, being captain for Wales U21 as well as at Leicester and West Ham, hard work and leadership is something that has always been embedded in Liam. He discusses how these have led him to become a successful entrepreneur.

Liam looks the importance of adapting to the ever-changing circumstances we find ourselves in at the moment. Whilst his company were once heavily events based, the team have quickly turned their focus to their PR and Marketing divisions, as well as launching Posh Cockney Productions – offering clients the ability to create high quality images and videos, and creating and managing their YouTube platforms for them.

Liam and Mesh chat about the importance of going out and supporting their local pubs, bars, and restaurants. Is the way we dine about to change? How can the general public be incentivised to go out and stay out?

Now more than ever, it is incredibly important to make yourself indispensable to your employer. Train yourself in other skills, what else can you do within the hospitality industry that will have a positive benefit on the company?

Finally, it’s time to look at Liam’s latest projects. The Hospitality Titans are an organisation, consisting of some of the most influential people in the hospitality industry. Their aim is to inspire and invest in a new generation, creating the blueprint for the future of hospitality. As well as creating The Titans, London after Lockdown and building up Posh Cockney’s reputation as one of the best hospitality consultancy agencies in London, Liam and his team have been opening a brand new restaurant (yep, during a pandemic!). The Bosporus UK serves delicious Turkish cuisine, right in the heart of London’s Leicester Square.

Head over to Big Ideas with Mesh! now, to hear the full interview for yourself!