The Sheer Business Inspiration Vlog with Jo Ferreday and Liam Norval

Starting with the trailer for London after Lockdown, this insightful interview gives some great tips on starting your own business, the need to pivot and the importance of reaching out.

Liam explains why the best jobs are sometimes the ones that teach us the biggest lessons. After working at Proud Group for 8 months, Liam knew that he didn’t ever want to work for anyone again, it was time to start his own business – Posh Cockney was Born.

The Hospitality Titans is a hot topic in this interview, as Liam is a co-founder, and Jo one of the founding members. The Hospitality Titans brings together some of the biggest names in Hospitality, all keen to invest in, support, nurture and develop the future of Hospitality. 2020 has been a difficult hear for the industry, but with all crisis comes opportunity and 2021 could certainly be the year of the start-ups.

Liam opens up about the difficulty of growing up as a professional football player, the pressure on himself and other young people to succeed, and the lack of support available for those struggling.

Multi skilled people are the future of Hospitality. Liam discusses the importance of levelling up, of looking for other areas that you can train in, and explains the benefits of reaching out to a mentor.

Liam talks Jo through the development of London after Lockdown and the creation of Posh Cockney Productions. Now more than ever, businesses have realised the importance of high-quality images and video footage, and the need to give consumers a real taste of what a brand has to offer. Posh Cockney can offer this, as well as creating, growing, and managing your YouTube platform.

Listening to Jo and Liam, there is a big emphasis on using 2020 to make connections, to grow as a brand and as an individual. If you stayed silent during the first lockdown, use the second Lockdown to find your voice and reach out, you never know how valuable those connections could turn out to be in the future.

We wrap up the interview with some hints about Liam’s future projects. This is one not to be missed, head over and watch for yourself!

Simon Hands on the Future of Hospitality across Europe

Simon Hands on the Future of Hospitality across Europe

Lucy Beckwith chats with Liam about the changes in Event Experiences

Lucy Beckwith chats with Liam about the changes in event experiences

Liam chats with Mesh Kumar on his show Big Ideas with Mesh!

As always, this interview is packed full of hospitality news, entrepreneurial tips, Posh Cockney updates and of course, a little bit of football talk.

Liam talks Mesh through his journey from DJ and club promoter, through to running events and club nights, becoming marketing director at Café de Paris, where he worked for 10 years and then spending 8 months as director at Proud Embankment.

Liam explains how he then made the jump into running his own business and how Posh Cockney was created, even giving away his secrets as to where the memorable name was born.

Growing up as a professional football player, being captain for Wales U21 as well as at Leicester and West Ham, hard work and leadership is something that has always been embedded in Liam. He discusses how these have led him to become a successful entrepreneur.

Liam looks the importance of adapting to the ever-changing circumstances we find ourselves in at the moment. Whilst his company were once heavily events based, the team have quickly turned their focus to their PR and Marketing divisions, as well as launching Posh Cockney Productions – offering clients the ability to create high quality images and videos, and creating and managing their YouTube platforms for them.

Liam and Mesh chat about the importance of going out and supporting their local pubs, bars, and restaurants. Is the way we dine about to change? How can the general public be incentivised to go out and stay out?

Now more than ever, it is incredibly important to make yourself indispensable to your employer. Train yourself in other skills, what else can you do within the hospitality industry that will have a positive benefit on the company?

Finally, it’s time to look at Liam’s latest projects. The Hospitality Titans are an organisation, consisting of some of the most influential people in the hospitality industry. Their aim is to inspire and invest in a new generation, creating the blueprint for the future of hospitality. As well as creating The Titans, London after Lockdown and building up Posh Cockney’s reputation as one of the best hospitality consultancy agencies in London, Liam and his team have been opening a brand new restaurant (yep, during a pandemic!). The Bosporus UK serves delicious Turkish cuisine, right in the heart of London’s Leicester Square.

Head over to Big Ideas with Mesh! now, to hear the full interview for yourself!


Wesley Mendy from Prestige Events Magazine chats about his new Covid inspired Business

Wesley Mendy from Prestige Events Magazine chats about his new Covid inspired Business