Olympic Athletes

What can businesses learn from Olympians?

It’s time! The long-awaited 2020 Olympics officially began on July 23rd in Tokyo, Japan after it had been postponed following the Coronavirus pandemic. Within the first week, the athletes have had an impressive start, with the Japanese team winning 15 gold medals, closely followed by China and the USA with 14 and 13 gold medals – respectively. Great Britain are not far behind – claiming 5 gold medals in swimming, diving and MTB. While the games have just begun, it is evident that the hard work and dedication these athletes have put in over the last year will pay off over these next few weeks. 


Olympic Cyclist


Research by The National Lottery reveals that – on average, Olympians will spend at least 10,000 hours training leading up to the games. With British athletes training at least six hours a day, six days a week which vary depending on the sport. For instance, Michael Phelps mentions to CNN that he swims at least three to six hours a day, with extra training on dry land four to five times a week. On the other hand, athletes training for the Paralympics such as the GB Wheelchair basketball team, go through 100 tyres a year which are specifically designed for the games. 

Olympians and Branding

A 2008 Forbes article mentions it is common for athletes to train at least four to eight years to hone their craft before making an Olympic team. Not only do they spend hours training, but dedicate their entire lives to winning an Olympic gold medal for their country. Their hard work and dedication to championing their sport and representing their country is admirable, and presents a valuable lesson not only for athletes but for businesses as well. Alongside their training, Olympic athletes are meant to uphold a professional image – similar to how businesses have their own brand image and identity.

Olympic Athletes

According to Kotler, a brand’s image is the set of beliefs, ideas and impressions that a person holds regarding an object. In simpler terms, it is a customers’ perception of the brand based on their interactions and experiences with the business. However, as perceptions are subjective – people will have different experiences and interpretations of the brand. Therefore, it is essential for organisations to establish a consistent image upon their foundation as it can provide them with long-term benefits such as:

  1. Distinct personality to differentiate themselves from the competition – which is especially advantageous in a highly saturated market
  2. Increased brand recognition to facilitate ease in introducing new products
  3. Increased confidence of existing customers which encourages customer retention
    • The chance of repurchasing from a business which customers can easily recall or recognise is higher than purchasing from a brand they are unfamiliar with
  4. Increased brand awareness which attracts new customers and promotes brand recall
  5. In the event of any reputational threats, a strong brand image and awareness amongst existing customers can buffer significant brand damage 

But how can businesses achieve this?

Much like Olympic athletes, this entails establishing a strong brand identity over a long period of time and a great deal of internal effort. By definition, a brand’s identity is how a brand wants to be perceived by its customers. This is crucial for the long-term success of a business as it is the embodiment of everything a business is and does. 

If you are in the process of establishing your brand, or currently run a business, we have provided key design elements to inform your strategy moving forward:

  1. Determine your brand purpose and brand proposition
    • This answer the questions: 
      • What are you offering?
      • Why are you offering it? 
      • How can consumers benefit from your product or service?
  2. Undergo extensive market research on your target audience and the competition
    • Frameworks such as a PESTLE or SWOT analysis can provide insight into the macro-environment of a business and up-to date information on the market’s attitudes and behaviours
  3. Curate your brand personality
    • This is what your audience can relate to
    • There are 5 main types, namely: “excitement”, “sincerity”, “ruggedness”, “competence”, and “sophistication”
  4. Create a memorable logo, typography, on-brand graphics with an attractive colour palette to compliment your image
    • Humans are visual creatures and rely heavily on visual cues which can inform attitudes and behaviours
  5. Maintain a consistent brand identity throughout your marketing strategies and campaigns. 

Building a brand is more than identifying and determining the visual brand components. Achieving a successful brand entails maintaining a consistent brand identity throughout your marketing strategies and campaigns. However, this is not limited to the paid and owned media your business uses. These efforts – especially if you are on a budget, can be maximised to generate earned media which can increase credibility and create unforgettable customer experiences. If you would like to know more about how you can elevate your brand – whether you are a new business or have been operating for years now, Posh Cockney is here to help you. 

What happened to Clubhouse?

This month, Clubhouse became available for all. They dropped the ‘invite only’ option, and finally launched an app for Android users. But, the audio-only social media app doesn’t seem to be the centre of attention any more. 

What is Clubhouse?

If you haven’t already heard of it, Clubhouse is a social media app where users can communicate in voice chat rooms that accommodate groups of thousands of people. The audio app hosts live discussions, whether you are hosting, participating or just listening, there is a space for everyone. Find out more here. 

During the pandemic this app took the world by storm, helping people all over the world communicate with each other. Clubhouse was launched in March 2020 and was made to seem private and exclusive, which only boosted people’s urge to want to be a part of it.

Members began posting it on their social media, Instagram etc with an invite code, saying they could have one person join, this helped the app to grow and grow until it was valued at a whopping $4 billion after a few months of being on the market.

Clubhouse app

So, why has Clubhouse gone quiet?

A year on and the clubhouse party might be over….it has shown that numbers are beginning to slow, as well as engagement from people already on the platform. But why?? Many people will argue that the use of the app suited the pandemic but after all rules in the UK were officially dropped on the 19th July (Freedom day), many no longer see the use and are excited to get back to the office. In person meetings and being able to socialise at a  conference is a far more appealing option for most. Since over 137.2 million people have now received their first dose of the vaccine, with all over 18’s having their second by the end of August, no one wants to sit inside on their phones anymore.

The app is also yet to introduce recording of conversations, this could be massively holding them back as other apps that offer similar abilities such as zoom enable you to record the conversation and go back and listen to it later on.

Recent rumours of data breaches are also bad news for the app. A Twitter user recently shared:

“A database of 3.8 billion phone numbers of #Clubhouse users is up for sale on the #Darknet. It also contains Numbers of people in user’s PhoneBooks that were Synced. So Chances are high that you are listed even if you haven’t had a Clubhouse login. #DataPrivacy,” 

Can Clubhouse bounce back?

Is it the end of the app? With the world opening back up and competitors hot on their tails, things don’t look promising for the billion dollar app. Headlines have gone from ‘how to get an invite to the exclusive app: club house’ to ‘is clubhouse already failing’. The future is not looking bright.

Clubhouse paved the way for huge changes within the social media industry. So whilst this audio-only app may have passed its peak, it has certainly cemented itself into the history books for changing how we use technology. 

Dance again neon sign

Covid Passports in September to enter clubs and... Pubs?!

Barely 18 hours after the much anticipated reopening of nightclubs, those dreams of freedom were dampened. The 19th July saw tens of thousands of young Brits forming long queues, eager for their first taste of non-socially distanced dancing since last March. A day after the so-called ‘Freedom Day’, however, Prime Minister Boris Johnson announced that from this coming September, a previously dismissed domestic COVID certificate, showing proof of a full course of vaccination against COVID-19, will then be required for entry into such premises. The September date is justified due this also being the deadline at which all over 18’s would have been given the opportunity to have received both doses.

In a virtual press conference, PM Johnson, isolating at home due to a recent contact with the COVID positive Health Secretary, defended his decision to lift all restrictions on social contact, arguing that opening the country later would only give the virus more opportunities to spread among the population. 

“There comes a time when restrictions do not prevent the inevitable, but only delay it. We have to ask ourselves: if not now, when?” said PM Johnson, responding to criticism from some within the scientific community for his decision.

Urging all citizens to be “cautious”, he confirmed the news delivered minutes earlier by the Secretary of State for Vaccination, Nadhim Zahawi, that having the two jabs of the vaccine will be an essential condition from the end of September to gain access to nightclubs and “other places where a lot of people gather”. The United Kingdom is following the same strategy as countries such as France, where the introduction of restrictions on unvaccinated individuals is to be introduced also. This news comes as the health department continues the push for vaccination among young people, as the age group has seen numbers of Covid cases skyrocket in recent weeks. 

Yesterday, Oxford, a student hub, was the English city with the highest rate of covid infection.

Although so far the double vaccine requirement has only been announced for clubs, it has been widely rumored that it could also become a requirement for pubs and other smaller venues. Boris Johnson’s spokesperson said that they’re “going to use the coming weeks to look at the evidence, particularly both in the UK and globally before making a specific decision” and furthermore that PM Johnson was “not keen’’ for that to happen in pubs. The spokesperson said the main risk factors were “close proximity, late at night and consumption of alcohol”, which had landed nightclubs first on the list for requiring the COVID passes. 

Conservative MP Charles Walker told Sky’s All Out Politics that vaccine passports for nightclubs are “way over the top” and fears the PM’s announcement is the “thin end of the wedge” when it comes to people having to prove their COVID vaccine status to access venues. “I suspect we will start off with nightclubs and by sometime in the autumn most hospitality venues will require a vaccine passport,” he said.

Downing Street insists it is not ruling out the idea of covid certification if the country faces “a difficult situation in autumn or winter”. With everyone 18+ having been offered two doses of vaccine by September, this would pave the way for vaccine passports to be required in places where social distancing is not possible.

Garden Cinema Set Up

Celestial Cinema host Ola and James Jordan


Posh Cockney were asked to create an eye-catching campaign that would create a great buzz on social media and across major publications. Using Celestial Cinema’s Home Edition kits, we created an at home cinema experience for James Jordan, focused around Father’s day, which launched a competition to win the same prize.

Our Objective

To build brand awareness and get people talking about Celestial Cinema. To create a campaign that would drive traffic to their website and ultimately, increase sales. The campaign was to be based around Father’s Day and promote their Father’s Day Hero boxes.


We were working to a very tight time schedule, so securing a celebrity dad for our campaign, along with the availability of suppliers was a challenge.
Due to working with a well known celeb, gaining press coverage wasn’t a problem. However, the challenge came when ensuring the press coverage contained a strong mention of our client and their product.

Our Approach

Posh Cockney have been working with Celestial Cinema for over a year so already have a good understanding of the brand.

We know that to gain good press coverage, we need a good story, and a celebrity angle is always a great way to grab the attention of major publications. We made the decision to use a celebrity dad to launch a Best Dad in Britain competition, where the winner would win the same experience as the celeb.

The set up would include a huge cinema screen showing their favourite movie, drinks, snacks, a hot tub and incredible decor. 

What we did 

Celestial Cinema’s internal graphics team created an eye catching asset for social media. We fine tuned the details of the competition and shared it across all platforms simultaneously.

A new page was added to the Celestial Cinema website where people could nominate their Dad or Father Figure as the Best Dad in Britain, submitting the reasons why they think they would win. The winner would be announced on Father’s Day and would win the Ultimate Dad’s Night In.

Then it was time to focus on the big event.

The first job was to select and confirm a Celebrity for the event. We chose James Jordan as he had recently lost his own Dad and this would be his first PR event since. His wife Ola Jordan and little girl would also be in attendance, as well as a group of their friends and family. 

They have a beautiful, large garden with a pool, making it the perfect location.


Next, we needed to confirm the suppliers. We used brands that either ourselves or Celestial Cinema had worked with before as we knew and trusted their servided.

Hot Tub – Clever Spa
Beer – Tiny Rebel

Food – One Fine Dine

Igloo – Glitz and Glam events

We created a press release and sent it out to all major publications informing them of the event and letting them know that we would be sending images the following morning.

Event Day

We arrived at James and Ol’s house in the morning and spent the day setting up, ensuring everything looked perfect.

Guests arrived at 7pm, to a selection of canapes and drinks. They had time to mingle and enjoy themselves before the movie was shown at sunset.

Posh Cockney Productions were there all day, capturing incredible images and videos.

The next morning, we sent a new press release along with exclusive images to journalists. We kept a few back just in case we needed something extra to wow them with in a follow up. 

The images were shared on social media, giving us another big push on the competition as people could see how incredible the prize was. 

James and Ola both posted the images on their social media, gaining incredible interactions. 

All that was left to do was wait one more week for Father’s Day so the competition winner could be announced! 

The Results

The campaign picked up coverage in some of the UK’s biggest publications and was shared across social media platforms.

The competition received 200 entries, which was lower than we had hoped for. However, the campaign drove 1.5k people to the Celestial Cinema website.

Celestial cinema also saw a big spike in sales of their Home Edition boxes during this period.

The competition also saw a large number of people enquiring how they can order the same experience for themselves, with a massive spike in newsletter sign ups.

Press Coverage 

The story was covered in Hello! magazine with an estimated 95.4K coverage views. The article was shared 74 times on social media. The article contained a click link direct to Celestial Cinema’s website.

The story was also featured in the Daily Mail with an estimated 280K coverage views.

James Jordan posted the event video to his Instagram feed, gaining 25k views.

What's next?

Posh Cockney continues to work with Celestial Cinema and their sister brand Stardust LDN. We are currently working on their summer brunch event. 

Key Services Supplied

  • PR – Press releases and Press engagement
  • Strategic Planning
  • Event Management
  • Photography and Videography
  • Social Media Management

Enquire Now

It’s Plastic Free July! What can you do to help?

The proliferation of plastic products in the last several decades has been extraordinary. It seems that we are addicted to this nearly indestructible material. We are producing over 380 million tons of plastic every year, and some reports indicate that up to 50% of that is for single-use purposes – utilized for just a few moments, but on the planet for at least several hundred years.

With the severity of plastic pollution, we want to draw attention and celebrate the great work that Plastic Free July is doing! 

What is Plastic Free July? 

Plastic Free July is a global movement that encourages and helps millions of people be part of the solution to plastic pollution so that we can have cleaner streets, oceans and communities. It has attracted an estimated 326 million participants across 177 counties. The movement encourages people to refuse single-use plastics in July (and beyond!) through education and the provision of free resources. 

What Posh Cockney are doing to help

Here at Posh Cockney we are joining Plastic Free July and striving to find alternatives to single-use plastics that can become new habits forever. 

And, we are proud to work with a range of clients that also strive to work sustainably and look after our planet. 

Temakinho is paving the way for sustainable business models and restaurants in the hospitality industry, becoming the first restaurant chain to obtain Friend of the Sea certification. 

Linda Maroli, owner of the Japanese and Brazilian culinary fusion, came up with the Temakinho idea while pregnant with her son. Her pregnancy influenced the development of a sustainable and ethical business model to bequeath to future generations an Earth which will not be irreversibly damaged by human activity.                                          

In order to reduce plastic waste, Temakinho replaced plastic straws with PLA alternatives, a biodegradable material derived from corn. In addition, the restaurant offers free filtered water, to avoid plastic bottles waste, as well as sustainable and recyclable take-away packaging.

‘’Sustainability has been part of Temakhino’s philosophy from the very beginning. We made sure that we only sourced sustainable fish and had no plastic in our restaurant. Sustainability is no doubt the key to the future: the only way to ensure a future for us and for the generations to come.’’

By making small and simple changes, as part of a collective group, we can make a big impact. Join in on Plastic Free July, and visit restaurants like Temakinho who create delicious food which tastes even better when you know it is produced ethically and sustainably! 

The Hospitality Staffing Crisis

After months of waiting, the hospitality sector will finally reopen its doors again with apparent normality, and likely with no covid tests or vaccine passports in sight – hooray! British Prime Minister Boris Johnson said on Monday that the current situation in the United Kingdom “looks good” to be able to irreversibly lift all restrictions on July 19, the so-called “Freedom Day”, after having to delay the date for four weeks.

The partial reopening of hospitality on May 6 has caused an overwhelming wave of bookings in restaurants and pubs across the country. While having the freedom of booking a table has been a huge breath of fresh air for both customers and the hospitality industry, some venues have come under pressure to meet the ‘zero to one hundred’ demand due to staffing shortages. This is why not everyone will be jumping for joy on Freedom Day as some venues do not believe they have enough staff to open their doors.

What are the reasons for the staff shortages?

The reasons for such shortages are varied but there seem to be three main reasons behind the shortfall of around 188,000 workers, with front-of-house staff and chefs being particularly affected: 

  • Brexit: many workers had to return to their home countries due to the difficulty in regulating their employment status after Brexit. In the same way that many potential workers have stopped coming to the country.
  • Pandemic: many foreign workers returned to their home countries at the beginning of the pandemic and have not been able to return due to travel restrictions. 
  • Uncertainty: this sentiment predominates in the sector and pushes many people to seek work in other sectors where the grass may appear greener.

This staff crisis not only affects the owners of pubs or restaurants but also affects the workers themselves. The hospitality workers who are working are having to work longer hours to compensate for the under-staffed industry, under more stressful conditions making them at risk of being subject to burnouts.

Boris Johnson recently said that “the most important thing” for the national economy and to pay for the recovery is to ensure that it continues to “open (society), in a cautious but irreversible way, and make the economy move again”. “That is the government’s priority, and we are working hard on it,” said the conservative leader.


What happens next?

The hospitality sector is seeking solutions asking the government to renew its list of shortage occupations and to consider a visa scheme for workers who would not qualify under the points-based system in a bid to ease staffing pressures. Government sources assure that they are working to “understand the impact of Brexit and the pandemic in this sector” and that they are “doing everything [they] can to support hospitality to recover”. They add that their “dedicated work coaches are supporting people into work, including into hospitality, and through the Kickstart Scheme [they are] offering generous incentives to employers to recruit, with hundreds of young people starting work every day”.

Latest statistics from the job site Indeed show that the number of London vacancies posted in hospitality categories – listings for pub, restaurant and bar staff – have increased by almost 600 per cent from February 22nd, the day Boris Johnson revealed his roadmap out of lockdown. This could mean that for job searchers, the hospitality sector could offer an easy and quick solution for employment. The lack of both experienced and inexperienced staff that could fill endless positions in the industry means that now, more than ever, jobseekers stand a higher chance of landing a well-paying role, say experts.

At Posh Cockney, also experts in recruitment in hospitality, we encourage people to pursue a career in the exciting world of hospitality as opportunities may never be as fruitful as of now, in a world where people seeking hospitality jobs have the upper hand. 

Looking for the perfect candidate for your job vacancy? Or are you a skilled hospitality worker seeking your next dream job? Get in touch with us today. 


A Picture Says A Thousand Words, But What Can Video Do?

The effect of visual imagery on the human brain is frequently under research and rigorous testing, with one test conducted by Peter Winkielman of the University of California concluding that emotionally charged images carry more power than words (Bennett, 2018).

Despite not currently having a concrete explanation for why this is, Winkielman hypothesises that humans engage with pictures differently than with words, due to ‘ambiguity and need for greater analysis’ (Bennett).




So, with this in mind, what does this mean for human engagement with videos?

Tyler Lessard, the VP of Marketing at Vidyard summarises the 4 Es of Great Video Content (Simon, 2021), beginning with Engaging:

    • Lessard said our brains are programmed to naturally engage in storytelling, with humans logically drawn to a good story. So, if a visual story is strong, its reception will be just as strong, or stronger.
    • Emotional: The emotional consequences which can be triggered from video are stimulated through a visual technique which can’t be stimulated from words. With a more personal impact caused by watching a video, there’s greater opportunity to connect with the audience on a greater emotional level.
  • Educational: With the human brain being able to process visual information quicker than written text – releasing information through visual means it’s easier to remember. According to Forrester Research, employees are 75% more likely to watch a video instead of reading emails, documents or articles. Therefore, the ultimate way to dodge delays and maximise communication is through video.
  • Empathetic: The authenticity which can be achieved by using a human face/real people talking about relevant information and problems can be substantial. Therefore, by creating empathy with who’s watching, it can be a key tool in building trust.

When it comes to realising the utility of video for business and marketing, it’s clear that it’s the frontrunner of techniques in increasing brand growth, reach and recognition. Walker-Ford reveals that video contributes to an increase in brand awareness by 70%, whilst 85% of consumers say videos help them connect with brands more effectively (Walker-Ford, 2020).

Social Media

What about Socal Media?

Not only is it important to realise the significance of video in assisting in marketing and business outcomes, but also the platforms and touchpoints where these videos can be posted, accessed and viewed. Studies show 71% of businesses post videos on social media (Facebook, Instagram and Twitter), 63% post via YouTube, 50% on their websites and 11% on Vimeo (Walker-Ford). Therefore, when brands and businesses go about creating their own visual video content, the location of where these videos will be openly released is dominated by social media platforms – with 81% of people preferring to view videos via social media over (decreasing in popularity) images, text posts, stories, quizzes and lives.

Using video can be one of the greatest and most useful tools in your business and marketing strategies if done cleverly, tactically and professionally. By creating visual content which can draw the viewer into the story, triggering the correct emotions quickly, and tapping into the shared needs and ideals of your brand with your consumers, a bridge of trust can be formed between the two.

Having a piece of video content is only half the battle though, as you need to be able to feed this visual content to the consumers via the most necessary and popular channels at hand. If all this is done right, the brand will achieve the highly sought-after consequences of growth, awareness and success.

If you want to know more about how Posh Cockney Productions can help you create bespoke, eye-catching content that will wow your consumers, get in contact with us today.

Getting to know the Posh Cockney Team

We spend a lot of time celebrating the success of our clients, but this month, we are taking the time to celebrate the success of our team. 

Five months ago, we launched the Posh Cockney Future Star Programme. We hoped that we would help young individuals start their path to a career within the PR and Marketing world. We had no idea of the success the programme would have and are delighted to have taken three of our future stars on as permanent team members. 

So, let’s meet them!

Christine Perry – Social Media Manager

If you’re looking for a blog that makes you laugh out loud, Christine is your girl. Christine has been working closely with our client EGGOLAND and has created a distinct brand voice that is becoming instantly recognisable. We can’t wait to watch both Christine and EGGOLAND grow! Christine is now also working with one of our newest clients, Array, which will soon be opening in Essex.

Alice Bugnoni – Social Media Manager

Alice’s Italian roots have made her a fantastic addition to the Posh Cockney family, she has been working closely with our Italian client Temakinho. She has a unique creative flare and we are thrilled to have her on the team.

Alice is now also working with our clients Happy and Ritu.

Manuela Iannella – Marketing and Business Development Manager

 Manuela’s passion and determination have shone through throughout her time on the Future Star Programme. We know this role is going to be perfect for her and can’t wait to watch her shine!

Due to the huge success of the Future Star programme, we have welcomed another seven fabulous interns on board. The PR and Marketing industry is incredibly competitive and we are determined to help young people break through the frustrating cycle of needing experience to get a job and needing a job for experience. 

The Posh Cockney Future Star programme allows dedicated individuals to learn in real life situations, with the constant support of our team. We provide training, talks with industry experts and on the job experience with our clients. Our team will be on hand to give as much, or as little, support as required.

Every week we start our Monday with a team meeting with our CEO Liam Norval. This ensures the whole team is up to date on all of our exciting company and client news. Then it’s down to work! Our team are split across different clients, ensuring each account gets the full dedication of the Posh Cockney team. 

Over the next few months, you’re going to be seeing much more of our team, as they take over our social media channels to show you all that goes on behind the scenes at Posh Cockney.

Think you could be the next future star? Get in touch with us today!

PR in Hospitality

The Importance of PR in Hospitality

PR in the hospitality industry is often dismissed as an expense that does not really need the investment. Brands are often more eager to place their investment in printed advertisements and traditional marketing strategies. 

But in this digital age, the communications and media industry has increased in complexity and diversity and as a result, has complicated and altered the marketing and promotional techniques required to thrive in the hospitality industry. 

Gone are the days when venues could sweep a poor episode of service under the carpet and keep it on the down low. Now, with the rise of social media and the visibility of brands across social platforms and digital media, hospitality venues are faced with the threat of every customer becoming a keyboard warrior and tainting the image of their brand by posting online. 

It is now more than ever, critical to have a Public Relations team to monitor, respond and react to mentions of your brand anywhere in the digital landscape. 

It is this unique service provided by a PR team that enables a brand within hospitality to maintain one’s image and reputation as well as implement a strategy to sway customers and other brands to understand, support and visit you. 

In other words, PR makes you look good. And looking good in the hospitality industry is critical to attracting new customers, beating competitors, and nurturing consumer relationships. 




So let’s break it down to the top 5 advantages of implementing successful PR in the hospitality industry: 

1. Increase in brand visibility 

In today’s COVID climate, it is rare for customers to waltz down the street and simply walk into a restaurant for a meal. People have to plan, and this planning is driven by scouring the web for reviews, promotions and enticing restaurant aesthetics. PR ensures that your brand is visible in the digital landscape and therefore likely to attract bookings. And, PR teams have clever tricks up their sleeves to target customers without them even knowing they are about to become one. Techniques such as newsjacking and multi-media campaign strategies, can enable a brand to become visible across platforms simultaneously, and attract bookings from spontaneous consumerism. 


2.  Building and cementing relationships

 The hospitality industry is all about building good relationships, and good relationships can’t be built without good PR. I mean, it’s literally in the name. A PR team can use publications to engage and attract customers. However, with the channels provided by social media, they can also create solid and personalised relationships with customers; responding to enquiries, bookings and offering personalised service. 


3. Crisis Management 

If the past 18 months have taught us anything, it’s that a crisis can strike at any moment. PR teams are ready to act fast whenever a crisis hits. Whether that’s dealing with bad press, having to announce negative company news or guidance through a global pandemic, a PR team will be there to help. 

We understand the media and we understand the people reading it, allow us to strategically manage the situation.

4. Innovation & Reactivity

Employing PR within the hospitality industry does not only equip you with the capacity to respond to crises. It also enables your brand to be responsive to trending topics by connecting your venue to the cultural moment through clever campaigns. Ever wonder why so many brands create content and campaigns connected to Love Island phrases and trends? By inserting your brand into a trending topic, you are getting your brand name involved in the conversation and constantly increasing the visibility of it in the media. 

5. Improve your SEO

Ever wondered how to get to the first page of Google? Whilst there are many tactics to assist in this, one way to boost your SEO (Search Engine Optimisation) is by earning strong backlinks.

A PR team will create campaigns that will land your business links in respected online publications and websites. Not only will this drive traffic to your site through people clicking on the link, it will also allow Google’s bots to find your website.

The more relevant links from high DA websites, the higher Google feels your page deserves to be ranked.


The hospitality industry is dependent on building good relationships. Having a PR team on hand is a fantastic way to understand who your customers are, reach them, and maintain that relationship.

Want to know more about how Posh Cockney can help your business through PR? Find out more here!