Navigating the Digital Shift: Changes to Third-Party Cookie Tracking

In the dynamic world of digital marketing, the landscape is continually evolving and we are very used to change. However, the transformation in third-party cookie tracking is currently making waves through the industry. 

In this blog, we have waded through the endless information online, to bring you the bits that you really need to know about.  

What are Third-Party Cookies?

Third-party cookies are small pieces of data created by websites other than the one a user is currently visiting. They are commonly employed for cross-site tracking, enabling advertisers and marketers to monitor user behavior across different domains. These cookies play a crucial role in delivering personalized ads based on users’ online activities, interests, and preferences.


Third-Party vs. First-Party Cookies

First-party cookies are generated by the website a user is actively visiting, contributing to a seamless and personalized browsing experience. They remember user preferences, login information, and other site-specific details. On the other hand, third-party cookies extend their reach beyond individual websites, enabling tracking and data collection across multiple domains. While first-party cookies enhance on-site personalization, third-party cookies facilitate personalised advertising across the broader online ecosystem.

If you are worried about being able to track users who visit your website, don’t panic! These are first-party cookies and will not be affected but the upcoming changes. 

Why are Cookies Being Removed?

A growing mistrust in big tech companies has led to people demanding to have more control over their data and where it’s shared. As users become more aware of online tracking practices, and regulatory bodies strengthen privacy regulations, there’s a collective push towards enhancing user control over their data. Additionally, high-profile data breaches and misuse of personal information have fueled the call for increased privacy measures.

Web browsers and tech companies have taken note of these concerns and initiated efforts to restrict or eliminate third-party cookie tracking. Browsers like Safari and Firefox have already implemented measures to block third-party cookies, and now, it’s Google’s turn.

image of google analytics

What Does This Mean for Marketers?

The evolving landscape of third-party cookie tracking brings forth challenges and opportunities for marketers.

  • Shifting Toward First-Party Data: With third-party cookies losing prominence, marketers must focus more on cultivating and leveraging first-party data. This includes strategies for obtaining user consent and encouraging users to share their preferences and interests directly.
  • Contextual Targeting: Marketers may turn to contextual targeting as an alternative. This approach involves understanding the content of the page a user is currently viewing and delivering ads based on that context rather than individual user behavior. While it might be less personalised, it respects user privacy and still offers relevance.
  • Collaboration and Partnerships: Collaboration with trusted technology partners can become crucial. Marketers may explore new methods and partnerships that comply with privacy regulations while still allowing for effective targeting and advertising.
  • Emphasis on Transparency and Consent: Transparency and obtaining user consent will be central to any successful marketing strategy. Building trust with users by clearly communicating data practices and offering opt-in choices can foster positive relationships.

In conclusion, the changes to third-party cookie tracking signify a shift in digital marketing. While challenges lie ahead, the transition also opens doors for innovation and more ethical data practices. As marketers adapt to these changes, focusing on user-centric strategies and respecting privacy will be essential for long-term success in the evolving digital landscape.

At Posh Cockney, we believe that the best marketing is built on trust and opens conversations between brand and customer. Now, it’s time to take that trust one step further. If your brand is adding value to a customer, they will be more than happy to tick yes to that data capture box. 

Contact us today if you need help implementing a customer first strategy that enhances your data tracking processes and prepares you for a cookieless future. 


Key Dates for your 2024 Marketing Calendar

With 2024 just days away, it’s time to ensure your 2024 marketing calendar is ready to go, and packed full of those important key dates.

Why a Marketing Calendar is Crucial

In the dynamic world of marketing, staying organised and proactive is not just beneficial; it’s essential. One of the most powerful tools in a marketer’s arsenal is a well-structured marketing calendar. This seemingly simple tool can be the cornerstone of successful campaigns, ensuring that both creativity and strategy move in harmony.

Strategic Planning: It allows for long-term planning. Marketers can identify key dates, holidays, and industry events well in advance and develop strategies around them. This foresight prevents last-minute scrambles and ensures high-quality campaigns.

Consistency and Frequency: In the age of content overload, consistency is key. A marketing calendar helps in maintaining a regular posting schedule across all channels, ensuring your brand stays relevant and top of mind.

Creativity: A key marketing date can spark campaign ideas that are timely and relevant, creating a conversation for your brand. This can go a long way to increasing our brands visibility and brand awareness.


Building an Effective Marketing Calendar

Start with Major Milestones: Identify major holidays, industry events, and company milestones. These dates are often opportunities for themed marketing campaigns.

Layer in Campaigns and Content: Once you have your key dates, start layering in your planned campaigns and content. Ensure there’s a mix of content types and channels, catering to different segments of your audience.

Flexibility is Key: While it’s important to stick to a plan, flexibility is crucial. The market is ever-changing, and your calendar should accommodate last-minute adjustments or shifts in strategy.

Review and Iterate: Regularly review your calendar’s performance. What worked? What didn’t? Use these insights to refine future planning.

2024 Key Dates

Still not sure where to start? We’ve done the hard work for you!

From National Burger Day to world Cocktail Day, the Met Gala to The Olympics, Posh Cockney’s 2024 Marketing Calendar is jam packed full of everything you need to kick start your 2024 marketing strategy.

A good marketing calendar is more than just a schedule; it’s a strategic tool that ensures your marketing efforts are deliberate, timely, and cohesive. It’s the backbone of a well-orchestrated marketing plan, allowing teams to work more efficiently and effectively. In today’s fast-paced market, it’s not just about doing marketing; it’s about doing it smartly. And that’s where the power of a good marketing calendar shines.

Click here to Download your Free 2024 Marketing Calendar from Posh Cockney.

Christmas in July

It may feel like shop shelves are stocked with Christmas decorations earlier and earlier every year, but retailers aren’t the only ones who need to be thinking about the jingling of Christmas bells whilst sipping on their Aperol Spritz during the summer months.

But, why do you really need to start thinking about Christmas in July?

Pulling on the Christmas jumpers and dusting off the decorations in July may seem extreme, but unfortunately, it’s essential if you want a successful festive period.

July – The menu

It all starts with the kitchen team as creating a unique, tasty, and profitable menu takes time.

Whether you stick with Turkey and all the trimmings or align the menu with your brand, a set menu, or selection of, is always a great way to cater for those larger Christmas parties.

August – The creatives

Crackers at the ready! It’s time for the photoshoot.

High-quality imagery is essential to showcase all you have to offer. From mouthwatering shots of the food, to wide-angled images of your venue looking festive, it’s time to immerse yourself in Christmas cheer for a day.

Then, the menu needs to be designed and a website landing page created, making the customer journey to booking their festive bash streamlined and stress-free.

Christmas menu shoot

September – The corporate bookings

By September, those corporate booking requests will be coming in, so it’s important you are armed with all of the info to convert these into sales. Alongside this, a strong marketing campaign is needed to ensure all of the businesses in the area know exactly what you have to offer over the festive period. 

October – Promote, promote, promote

Social media, influencer marketing, email marketing, and PR all need to come together for a 360 marketing strategy to promote your Christmas offering. 

For PR in particular, the earlier you can get these details to journalists, the more chance you have of being included in those festive round ups. 

Opening on Christmas Day? Make sure you’re included in those ‘Where to eat on Christmas Day in London’ features. 

November – The finishing touches

It’s time to deck the halls and apply the finishing touches!

By now, promotions should be well underway, but it’s never too late to pull in those last-minute bookings. 

December – You’ve done all you can

By the time December comes around, all of the hard marketing work is done, and it’s over to the onsite team to work their magic.

Not started your Christmas planning yet? Posh Cockney can help, drop us an email to discuss how we can kick-start your festive marketing, taking the pressure off you to keep operations running smoothly.

I'm a Barbie girl, in the Marketing world

Come on, Barbie, let’s go party…

Everything is so Barbie central right now and we’re here for it, maybe not in her plastic world, but certainly her marketing world.

The new Barbie movie is coming to our screens on July 21st and her marketing team have certainly got the ball rolling with the build up. So, what makes Barbie so relevant even in today’s day and age?

Consistency, adaptability, and accountability.

Barbie made her big debut in 1959 at the New York International Toy Fair as Barbie Teenage Fashion Model, with many toy buyers sceptical as she didn’t appear like any other children’s toys and dolls.

Move to 2023, and Barbie has remained a huge success where the doll continues to be the subject for cultural, sociological and psychological interest amongst many.

With the new Barbie movie directed by Greta Gerwig coming out soon, what has this taught us about successful marketing tips that we could use?


What is going to make people resonate with your brand?

Maintaining a loyal identity for brands marketing themselves in front of today’s consumers can be tricky, and sometimes even unsuccessful.

If you had a vast collection of Barbie dolls (I know I did), you’ll know what the instant ‘throw back’ feeling is when you see something you once had as a child.

The clever thing that Mattel has done is create stories that can resonate with Barbie fans. Welcome the characters, Ken, Skipper and Midge, all who formed relationships with Barbie herself, through being a boyfriend, sister and best friend. Not only can you create new stories with the introduction of new characters, but Mattel even declared that Ken and Barbie had actually ‘broken up’ and then got back together. 

This amusement (and relatability!) for Barbie’s fanbase makes stories come to life. It gets people involved. Through sharing on social media, users can create new stories, much like their imagination did as a child. 

Imagination, life is your creation.

This type of nostalgia for toy owners generates trust and confident attitudes towards brands such as Barbie, which in turn influences consumer preferences when it comes to choosing toys for their children.

Barbie’s Playful UGC Content

Now, moving onto what the most exciting thing of 2023 so far… yes the new Barbie film. Alongside the release of the trailer, the next day Barbie’s marketing team released a selfie filter where mobile users could insert their face to an AI-generator which turns them into a Barbie character.

The outcome of this playful interaction is that these images are shareable! This has put meme culture in overdrive as people can’t stop capturing and sharing these AI-generated selfie images.

Interaction is key to any brand, and this is what consumers love. When they can get involved, the relationship between your brand and consumer is strengthened. By adding fun elements into the mix, it can generate conversations and through word of mouth, your brand is out there.

A key thing to note is sustaining that interaction which will maintain your relationship. Longevity should be on your list.

Playful and interactive user generated content can drive nostalgia too, helping everything work in harmony.


Building up a storm before the big launch, social media teasers and short insights…

It’s common knowledge that trailers for films are one of the most useful advertisement tools out there. It’s a teaser, a sneak peak about what is up and coming. 

Promotional mobile trailer advertising for your brand is an easy way of effectively reaching a high number and a variety of people in an extremely short amount of time. Social media trailers can often be more successful as unlike television advertising, viewers cannot change the channel, therefore your brand message is being looked at for longer.

Circulation about Barbie’s life in plastic began last summer. Conversations had started before we’d seen anything! Facing criticism, when the time came for the trailer release;  Barbie’s life in plastic, it’s fantastic!

Social media went crazy when Margot Robbie and Ryan Gosling came to our screens for all but one minute and forty five seconds. The real ‘Dream House’ was brought to life, everything from Barbie’s waterslide (that any child begged to have as part of their Barbie play set), the car, the perfect Barbie legs and the clothes… all that PINK!

This is what is bringing people’s childhoods to life. Barbie is a timeless brand, and the reason it’s still successful is because they are considering their relevance in today’s world. We’ll never get sick of Barbie and her trends because we’re all Barbie girls, in the Barbie world.


We cannot wait until the new Barbie movie is released in cinemas!

Get in touch with Posh Cockney today to elevate your marketing campaign and stand out from the crowd.

afternoon tea

Important Dates for your May Marketing Calendar (+ Content Ideas!)

Your May Marketing Calendar

Since our April content marketing calendar blog was a hit, here are some key dates in May to spark some marketing campaign ideas!

1 May – National Loyalty Day

Starting May off strong with National Loyalty Day – use this as an opportunity to thank and engage with loyal customers by awarding them with exclusive discounts or offers. Showing loyal customers you recognise and care about them will keep them coming back for more!

4 May – Star Wars Day

Because of its similar sounding name to the catchphrase “May the force be with you”, 4th May has been designated as Star Wars Day. You could offer an exclusive Star Wars product, or encourage employees to dress up as their favorite Star Wars character. 

6 May – Early May Bank Holiday

With two bank holidays in May this year many people will be out and about enjoying the spring long weekends. Leverage this opportunity to post on your social media channels with suggestions of how they should spend their time – like visiting your store or restaurant. You could even have early May Bank Holiday exclusive offerings!


13 May – World Cocktail Day

This day marks the publication date of the first definition of a cocktail – and henceforth has been globally recognized as World Cocktail Day. 

Celebrate the day with discounts on cocktails, or encourage your social media followers to engage with your content by commenting their favorite cocktail. 

The opportunities for this day are endless! You could even create a special cocktail menu in celebration of the day. 

18 May – World Whiskey Day

Calling all whiskey lovers! Promote whiskey on your menus – you could even create an exclusive list of whiskey based cocktails to serve. 

Give discounts on drams to people who visit your establishment on the 18th of May!

21 May – International Tea Day

Tea is a national treasure here in the UK. Not only are you meant to enjoy a cup of tea today, but also gives you the chance to learn about its origins and how different parts of the world do tea differently. 

Promote your afternoon tea offerings on social media and bring all the tea lovers together in celebration of this day, just like this one at the Great Scotland Yard Hotel

afternoon tea

25 May – The Emirates FA Cup Final (Wembley Stadium)

The end of the domestic English footballing calendar the FA Cup final this year features 2 of the biggest and most supported teams in England, Manchester City and Manchester United. 

This is sure to be a day filled with excitement and enthusiasm which will transfer into the hospitality sector. Host watch parties, or ask social media followers who they’re rooting for. 

25 May – National Wine Day

What a great excuse to indulge in a crisp glass of wine. Treat yourself and your team to a bottle of vino. 

Create buzz around this day by giving buy-1-get-1 options on your house varietals. Engage with your social media audience with polls asking their favorite type of wine to enjoy in the spring. 

27 May – Spring Bank Holiday

Another bank holiday! Use the long weekend to promote food and drink packages and showcase your places best offers. 

Host a fun event to get people out of the house and into your establishment!

29 May – National Biscuit Day

There’s no better way to end May than with a sweet treat. Use this day to spark a serious debate about the best biscuit brand in the UK. 

Create a special biscuit based treat to temporarily put on the menu to get people in the doors for an exciting new menu pudding!

We hope you found these May marketing dates useful and can take inspiration from our ideas. Be sure to share your results with us if you do!

Get in touch with Posh Cockney for a tailored marketing plan and content calendar to support your business goals. 

Digital Marketing Trends for 2023… it’s not too late!

Why it’s important

The constant evolution of customer tastes and the expanding market landscape, means your digital marketing abilities need to be tip top. Experimenting with new marketing techniques could open wider opportunities for you as a business, helping you to stay ahead of the curve. No matter the size of your business, big or small, everyone needs to have some of these trends ticked off their list.

What is digital marketing?

Digital Marketing, referred to as online marketing, essentially gives your brand a voice, allowing you to connect with potential customers by utilising the internet and other digital communications to be seen. These methods can also maintain longevity in the relationships you have with current customers. Social media covers a rather large area when it comes to digital marketing, and in today’s technologically changing world, you will struggle as a brand if you are not leveraging these platforms to your advantage.

It can be hard to keep on top of everything all at once but it’s not too late to start implementing these focuses within your marketing methodology.

In-person events are back 

Last month marked three years since the UK was put in lockdown due to the Coronavirus pandemic. Today, in-person events are back, and this is HOT for hospitality and of course any business that involves customer facing roles.

There’s the saying of one-step forward, two steps back, however the forecast for the next year indicates that more and more people are now agreeing to go to in-person events. This is great for gaining traction to your business.

Brands should invest in in-person events and find creative ways on how to capture events in the physical world that can be shared on your digital platforms.

Greater focus on customer experience

Linking to the rise of in-person events and their popularity, the experience you can offer your customer is mega important in leaving that ever-lasting memory of the time they spent with you.

However, online customer experience can sometimes be overlooked. Engagement and interactivity will be vital values within 2023, which means avoiding ‘user frustration’ where possible to ensure a seamless experience is provided. To combat this, you will need to ensure that your digital platforms are easy to navigate and offer services that can help a customer when needed. Does your website have all the relevant information?

Be ‘searchable’

The number of people researching through social media is increasing. With the use of keywords growing, this poses difficulty especially when digital platforms and their algorithms such as TikTok and Instagram are changing more frequently. 

TikTok now has ways in which key words used in the comments section act as new search suggestions so that it’s quick to find an answer or the next video. Trends are a huge factor in what is popular, so brands need to keep on top of what is relevant so that customers engage with their brand. 

Make sure that you are ahead of relevant trends and topics to reinforce and widen your engagement.


Sharing is caring. Knowledge distribution will be key in 2023, and transparency will take the lead. Not only this, but allowing customers to see or listen to a brand will help them resonate with you.

The ability to connect and collaborate with others will also benefit brands in learning from one another which can in turn strengthen their business model. This will give you another level of content creation that will add to the dynamic of your brand.

Podcasting can also seem a fun element to get involved in, you can discuss all the latest topics of discussion and even invite guest speakers.

‘Creator Economy’

Is the term ‘influencer’ dying out? The re-invention of what an influencer is, is certainly evolving but what’s more popular for customers and consumers is the term ‘content creation’. The level of following that someone has doesn’t play a huge factor within this new social media culture, but it’s their ability to create engaging content that matters.

There has been a rise in individuals identifying themselves as content creators with 30% of 18 to 24-year-olds and 40% of 25 to 34-year-olds.

TikTok is a platform that has taken storm since the pandemic and the majority of big brands and companies have hopped on the TikToker bandwagon. Resonance for customers is important, which is why content creators can be seen as more realistic and trustworthy.  UGC content (user generated content) can incentivise customers to purchase from their favourite content creators’ brands.


There we have it, a few areas to consider refining and strengthening for your business, it’s not too late to get started!


Need a team of hospitality experts to help your brand navigate new and upcoming digital marketing trends? Get in touch with Posh Cockney today.

michelin star

Michelin star: What is it and how can your restaurant get one?

What is a Michelin star?

Michelin star is a highly recognised and respected award in the restaurant industry. It acknowledges the quality and excellence of restaurants worldwide. The Michelin Guide, which started in 1900, was initially published to help drivers find places to eat during their travels. Today, Michelin awards one, two, or three stars to restaurants it considers worthy based on their food, service, and atmosphere. Such recognition enhances a restaurant’s reputation and attracts a diverse group of diners hoping to enjoy the delicate balance of taste, creativity, and quality.

The Michelin Guide is known for its strict inspection process and anonymity while executing its evaluations. It sends local, professional food experts inspectors to various restaurants to evaluate their food’s taste, quality, creativity, consistency, and value for money. The inspections are repeatedly conducted yearly to ensure that restaurants maintain their standards. The inspectors use five criteria to evaluate a restaurant:

  • Quality of products
  • Mastery of flavour and cooking techniques
  • The chef’s personality in their cuisine
  • Value for money
  • Consistency between visits

Now, let’s talk about how a restaurant can aim to get nominated for a Michelin star.

  1. Consistency is key

The Michelin Guide is looking for restaurants that have consistency in their food quality, creativity, and service. Chefs must prepare their dishes to perfection every time. The Michelin Guide is looking for an experience built from various elements, including atmosphere, presentation, and the quality of the ingredients.

  1. Precision and creativity

The Michelin Guide is not only interested in dishes that are well executed but also looks for creativity and innovation. Chefs should aim to bring something unique to the table, putting their signature on their cuisine. The dishes should be visually exciting as well as deliver an outstanding taste.

  1. Time and effort

To achieve a Michelin star, a restaurant must put considerable effort and time into its cuisine. The restaurant should focus solely on providing the best dining experience possible, with an ever-evolving menu and focus on quality produce.

  1. Importance of service

Service is vital to a restaurant experience, especially when seeking a Michelin star nomination. Restaurants should provide excellent service, and the staff must feel passionate about making their customers happy. It is not just about the food but also about the whole experience an establishment offers.

  1. Humility and passion

A Michelin star restaurant should be run by humble, passionate people who are humble and appreciate the hard work and perseverance it takes to deliver a Michelin star experience. The kitchen should be a place of hard work, creativity, and respect where everyone shares the same vision of excellence.

In conclusion, obtaining a Michelin star requires dedication, consistency, and an outstanding dining experience. Although achieving it is challenging, it is an honour and a recognition that opens many doors to a restaurant. While aiming to get nominated for a Michelin star, one crucial thing to remember is to stay true to oneself and the vision of the cuisine each establishment aims to provide.

The difference between Michelin Guide and stars

The Michelin Guide and a Michelin star are often confused with each other, but they are two different things. The Michelin Guide is a prestigious restaurant guidebook published by the French tire company Michelin since 1900. The Michelin Guide rates restaurants on a scale of one to three stars, with three stars being the highest accolade. On the other hand, a Michelin star is an award given to restaurants by the Michelin Guide.

The Michelin Guide is published annually and covers several major cities worldwide, including Paris, London, New York, Tokyo, and Hong Kong. The guidebook is known for being highly selective and only featuring restaurants that meet its rigorous standards. Michelin inspectors, who are anonymous and visit restaurants unannounced, evaluate restaurants based on the quality of ingredients, mastery of flavour and cooking techniques, and consistency. The guide also includes information on restaurants’ atmosphere, service, and value for money.

Restaurants that are featured in the Michelin Guide can receive one, two, or three Michelin stars. One star indicates an excellent restaurant, two stars indicate excellent cooking worth a detour, and three stars indicate exceptional cuisine worth a remarkable journey. The number of Michelin stars a restaurant receives is a highly coveted honour and can significantly impact a restaurant’s reputation and business.

A Michelin star indicates the quality of food and the entire dining experience. Restaurants that receive a Michelin star are known for their exceptional cuisine, attentive service, and inviting atmosphere. The award is highly respected within the culinary industry and is often considered the ultimate accolade for a restaurant.

In summary, the Michelin Guide and a Michelin star are separate entities. The Michelin Guide is a restaurant guidebook that rates restaurants on a scale of one to three stars, while a Michelin star is an award given to restaurants that meet the Michelin Guide’s rigorous standards. A Michelin star is highly respected in the culinary industry and is a significant honour for any restaurant.

michelin star

How to make it onto the Michelin Guide

Making it onto the Michelin Guide is highly selective, and there is no set formula for getting a restaurant listed. However, restaurants can do a few things to increase their chances of being featured in the guide:

  1. Focus on quality: The Michelin Guide is about quality, so restaurants must deliver the best food, service, and atmosphere. The chefs use the freshest, highest-quality ingredients, cooking them expertly and presenting them beautifully.
  2. Be consistent: Michelin inspectors visit restaurants anonymously and at different times of the year, so restaurants must perform consistently. They deliver the same high quality every day, whether it’s a busy weekend or a quiet weekday.
  3. Pay attention to detail: The Michelin Guide is known for its attention to detail, so restaurants must pay attention to every aspect of the dining experience, including everything from the quality of the napkins to the temperature of the wine.
  4. Stand out from the crowd: The Michelin Guide is highly selective, so restaurants must find ways to stand out. This could be through innovative cooking techniques, unique flavour combinations, or an exceptional wine list.
  5. Get involved in the local food scene: The Michelin Guide also looks for restaurants that are part of the broader food scene—participating in local food events, collaborating with other chefs and restaurants, and supporting local farmers and producers.

Ultimately, making it onto the Michelin Guide requires hard work, attention to detail, and a commitment to quality. While there is no guarantee of making it onto the guide, following these tips can increase a restaurant’s chances of being featured.

Want to give your restaurant the attention it deserves? Get in touch with Posh Cockney today. 

Posh Cockney’s 2022 Highlights

What a year! 2022 has been a massive year for Posh Cockney. As we approach the Christmas break and the team looks forward to a well-earned rest, we wanted to take a look at some of our highlights throughout the year. 

Venue Openings 

We started off the year by launching Em Sherif in Harrods, bringing the brand to the UK for the first time. Working closely with the Harrods team, we offered full Marketing and PR services including website creation and video and photography production. 

In the spring, we helped open the doors to St Martin’s House in Seven Dials. Our first big launch party post-winter lockdowns was a huge success. 

Posh Cockney teamed up with Barrio Familia to launch their first out of London venue, Barrio Watford. Alongside this, we also launched Barrio Covent Garden, their new flagship venue in London. You can find out more about the Barrio Covent Garden launch here. 

We already have three exciting launched planned for early 2023, so watch this space. 

New Recruits

The Posh Cockney team has expanded in all directions this year. Renee Chavarika has joined us as Head of Digital Media, bringing a wealth of experience across paid ads and influencer management. The social media team has seen the addition of Elle Grimes, Zahraa Kadum, and Rachael Doran, each bringing something new and fresh to the team. 

Franklin Adams has joined Posh Cockney as a copywriter, adding another dynamic to the agency and strengthening our copy across all divisions. Kate O’Malley joins us as an Account Manager. The PR team has been joined by Olivia Gumus and Dee Okusanya, with Alice Jupp stepping up to PR manager. 

Formerly Head of PR and Communications, Emma Bolton will be taking on the role of Account Director in 2023, continuing to maintain fantastic client relationships and leading the team. 


We are very excited to have been announced as the Best Hospitality and PR Marketing Agency in London in the LuxLife Awards 2022. As well as this, we have been awarded the Most Innovative Hospitality & Lifestyle Consultancy award by Corporate Vision. 


2023 is set to be our best year yet. We are thrilled to have made a name for ourselves in the Hospitality sector and now feels like the perfect time to expand into other industries. We look forward to taking on clients from the tech, retail, travel, and lifestyle sectors in the new year. 

Alongside the expansion of our PR and Marketing services, Posh Cockney Events and Travel & Concierge will be taking things up a notch in the new year. 

Get in touch with Posh Cockney today.


Things to do in London this Christmas

What to do in London this Christmas

The countdown to Christmas is on!

Christmas in London is truly magical – the sparkling lights lighting up the streets, gorgeous decorations and the perfect excuse to meet up with loved ones and enjoy the festivities. Here’s a round-up of festive favourite things to do in the capital to make it even more special. 

Rent out the private room at Rake’s Café Bar for a gathering

Located in Liverpool Street, the private room at Rake’s Café Bar is the perfect location for festive gatherings with family and friends. Rake’s is a café by day and a bar by night so it really does cater for any occasion. The room is actually a ‘secret room’ – also known as the ‘Orgy Room’! – so it is sure to be a unique venue for your guests. The venue is perfect for intimate gatherings and is the perfect excuse to gather all your loved ones together during the festive period.

Book Rake’s on their website.

Have a festive meal with a twist at Ritu Seasons of India

Head down to Ritu this festive season to indulge in spectacular Christmas party menus in a stunning setting. With two three-course set menus to choose from, there’s something for every kind of gathering, whether it be the office Christmas party or a catch-up meal with the extended family. The menus run until Christmas Eve.

Both menus are perfect for Christmas parties and get-togethers for tables of eight or more.

Book your table now for an unforgettable Christmas.

Stay at the luxury Andaz London hotel after a day of exploring the city

Experience a luxurious stay at Andaz London hotel located just next to Liverpool Street station. Enjoy the modern and spacious rooms and relax in the incredible range of five restaurants & bars located within the hotel. With the hotel being so close to the tube, moving around London has never been so easy. 

Before settling down for the night in this lush location, make room for an activity-packed festive day in the capital. From the beautiful Christmas lights illuminating Covent Garden, to the decorations filling the shop windows on Oxford Street, there’s always a stunning display to see in London. Of course, there is also Winter Wonderland in Hyde Park, which allows you to immerse yourself in all things festive. This year, they celebrate their 15th edition, so it’s sure to be extra special. With a wide selection of attractions, food, drinks and entertainment, it is guaranteed to have something for everyone.

Head down to Barrio on New Year’s Eve to celebrate in style

Barrio is hosting a showstopping New Year’s Eve event at every one of their venues. From just £15 at all London sites and £5 at Barrio Watford, guests can secure their place at London’s biggest carnival fiesta, which includes a welcome cocktail on arrival. 

Expect a night full of Barrio all-star DJs, confetti cannons at midnight, the infamous Barrio ice luge and non-stop party mash-up mayhem bangers. Set to bring the spirit of the Latin Quarter to your favourite Barrio with their legendary samba dancers and dream team serving the freshest of cocktails straight into 2023. Whether you are doing a congo under a limbo shot stick or wearing a sombrero full of margarita shooters, there are drink packages for everyone to book and celebrate in style. There are a variety of entry times to choose from when purchasing your ticket with the latest ticket entry of 11pm – just in time to raise a tequila as the clock strikes midnight.

Tickets can be purchased on their website.

Would you like to see your venue listed here?  Get in touch with Posh Cockney today. 

Important Dates For Your December Marketing Calendar (+ Content Ideas!)

Your 2022 December Marketing Calendar

December is finally here! Winter is already sinking its claws into the Northern Hemisphere, Christmas lights are getting turned on around the country, and the year will draw to an end very soon. This time of the year holds so many opportunities for marketing teams, so in this blog we’re going to give you all the important dates for you to use in your December marketing plans!

From Small Businesses Saturday and National Hot Chocolate Day, to Christmas and New Year’s Eve, there is so much for all the marketers out there to get playful with, so grab your calendar and a pen, and get planning!


The Whole Month – The Run Up To Christmas!

We know this is a topic for debate in itself – when does Christmas start? When does it end? Is it okay to put up Christmas trees in November? But, if you’re working in a customer-facing business, we know as well as you do, Christmas conversations have to start well before December! Christmas should be the focus of your December marketing calendar!

By now, gingerbread lattes should be back on the menu, Christmas photoshoots should have been completed, and you should already be pushing Christmas group bookings and offers harder than anything else you’ve pushed throughout the last year.

Once you have all of your Christmas content, it’s time to plaster it all over your platforms – show your customers why your business is the best place to be during the festive season. And if you’re looking for Christmas-related fun for the office, why not do secret Santa, or spend a day doing a team Christmas charity event? 


2nd December – English Breakfast Day

Ah, the good old English breakfast – nothing beats it! There are so many things your business can do to mark this day! You could offer a special one-day-only discount on your English breakfasts, put on an offer where customers get extra hash browns for the day, or take this time to introduce a vegan fry-up if you don’t already have one!

At the very least it’s definitely a good idea to plaster your social media in the best pictures of your breakfasts that you have with the most mouth-watering images. It might even be worth using it as an opportunity to do a new photoshoot for your breakfasts – there’s no better way to entice customers than crisp, clear images of delicious-looking food!

3rd December – Small Businesses Saturday

This day is for promoting small businesses and encouraging people to shop and dine locally. If you’re a small business, why not do a series of Instagram posts and stories discussing the growth of your business, from the initial concept all the way to the present day. If you’re a bigger business, you could promote local small businesses on your socials, or showcase the small restaurants, cafes and takeaways that the team love to go to on their work breaks!


4th December – National Cookie Day

This is the perfect opportunity for any hospitality businesses selling cookies to get their names out there. You could offer a one-day discount on cookies in store, or create a special cookie, inspired by your brand, available for one day only – make it the tastiest and most irresistible cookie ever. And, when you’ve made all the hype around this limited edition cookie, you can always please your customers and bring it back permanently for the new year!


11th December – Christmas Jumper Day

This is either the day that office workers love or dread, but it can be a great bit of fun! Wandering into the office and finding your boss, who is usually dressed in a suit, sporting a knitted Christmas jumper can definitely be a good giggle for employees (it’s a lot like seeing your teacher at school wearing jeans and a hoodie on a school trip). Having a participation-optional Christmas jumper day can be a great way to change up the vibe at the office, and give employees something fun to look forward to. It also makes for great picture opportunities for the business’ Instagram, a fantastic addition to your December marketing plans for social media!


13th December – National Hot Chocolate Day

This one is perfect for a December marketing calendar! Everyone loves hot chocolate in winter, so there’s a lot of opportunity here for businesses to get involved with this one. If you run a coffee shop, you could run discounts on your hot chocolates, or create limited edition ones for one day only! You could even create some boozy ones for the adults!

If you manage an office, you could organise for some luxury hot chocolates to be delivered to the office as a big thank you for all of your employees’ hard work! Or alternatively, have an office charity event where everyone gets involved and sells hot chocolate on a stand, and the money goes to a good cause!


18th December – World Cup Final

Getting involved in the World Cup is a great way for businesses to throw events for customers. It’s also a great opportunity for businesses score some great marketing points, and to generally give their brand a trendy, current feel.

For ideas on what you could do throughout the football season, you could host viewing parties and create great group deals for those coming to watch, or bring out World Cup-inspired cocktails and food deals for the viewers at your venue. Andaz London and Azura are both hosting epic viewing parties this football season, be sure to check them out!

The World Cup is also a great opportunity for some reactive PR. It would be a great idea to have someone on your brand’s twitter sending funny reactive tweets in response to what’s happening in the matches. It’s a great way to let your brand’s personality shine through!


22nd December – The Start Of Capricorn Season

On this day, the world moves into a new astrological season and Capricorns across the globe will be celebrating their birthdays. Why not create Instagram stories shouting out all of the Capricorns in the office? It’s a great way to have a bit of fun with the team and it helps your customers get to know the people in the business! It’s also something that can be repeated monthly, to be a fun activity which is an integral part of your social media calendar!


31st December – New Year’s Eve

The day before we enter a new year brings opportunities for reflection, as well as the creation of new goals. Not necessarily on the day, but you can use the period leading up to the new year to listen to your customers and find out what’s going well, what’s not going so well, and what they would want from the business moving forward. It’s also an opportunity for bosses to listen to their employees in the same way, and for employees to help set new and improved visions for the new year.

If you’ve done this and still want more ideas for the new year period, you could always throw the biggest New Year’s Eve party anyone has ever seen and get your business’ name out there! If you’re looking for a party on New Year’s Eve, try Rake’s Café Bar or Azura.

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Still need more content ideas for your December marketing calendar? Get in touch with Posh Cockney today.