Iftar menu

Iftar at Ritu

Overview

Our client, Ritu, is an Indian restaurant based in St John’s Wood. They created a special Iftar menu that would run for the month of Ramadan.

Our Objective

To promote the menu across all platforms, driving bookings for the Iftar menu.

Challenges

We received the finalised Iftar menu and images just two weeks prior to the menu going live, therefore allowing only a short window for promotion. We had a very limited budget on this campaign, so all Social Media and PR coverage had to be organic.

Our Approach

Using high-quality assets, we targeted a specific audience through digital marketing, social media and PR.

What we did 

First, we assisted Ritu in designing the menu and arranged a shoot to ensure we had high-quality images of the Iftar menu.

We specified our target audience: those observing Ramadan in the local area, and those willing to travel from other London locations.

Next, we created a landing page on the Ritu website, containing the menu and a booking link along with information about Iftar to help the page rank higher within Google Search. 

 

PR


A press release was created and sent to a targeted media list, which included local, London, halal-focused and hospitality publications.

We kept a close eye on journalist requests to ensure we were up to date and ready to jump on any reactive PR. 

 

Influencer Marketing

 

We invited a small, select group of Muslim influencers to Ritu to try the Iftar menu and share their experience with their followers.

 

Social Media

 

For this campaign, we kept Ritu’s content organic, rather than opting for paid posts. We posted regular images of the Iftar menu on Ritu’s Instagram grid, along with stories linking to the Iftar landing page.

As well as this, we posted a link to the Iftar menu in local Facebook community groups. 

 

Newsletter

 

A newsletter was created and sent out to Ritu’s mailing list, informing everyone of the Iftar menu. 

The Results

Whilst this campaign was small, it had very positive results, selling 53 covers.

We gained four pieces of press coverage, which produced an estimated 54k views overall. These included an editorial listing in Hot-Dinners, features in Feed the Lion and Halal Girl about Town, and a reactive PR story in My London.

The Iftar landing page had 217 views across the month, the majority of those being driven from social media and the Hot-Dinners feature.

What's next?

We will continue to work with Ritu on future campaigns. What we have learnt from this is that we need a longer lead time to ensure a longer promotion period, along with a small budget for paid social media posts and collaborations. 

Key Services Supplied

  • Marketing – Traditional and Digital
  • PR – Press releases/Influencer and Press engagement
  • Content Creation – SEO/Photography/Videography/Blog writing
  • Social Media Management
  • Reporting – Weekly/Monthly
  • Email Marketing
  • Strategic Planning

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Reactive PR hospitality

Reactive PR

What is Reactive PR?

Reactive PR is often known by the name newsjacking, as we are essentially stealing a news story to use to promote our clients. As PRs we have to keep a constant eye on trending topics and news stories so we can be quick off the mark to send out relevant pitches to the relevant journalists.

For example, if you have a travel client and there is big news in the travel industry, that is the perfect time to pitch and secure your client an expert comment or even a full feature piece.

Why is it important?

Like all PR coverage, having your client’s brand mentioned in a major publication is a huge plus, especially if it’s accompanied by a link to their website. This increases brand awareness, SEO and hopefully drives sales. Another benefit of reactive PR is that you’re positioning your client as an expert in their field. 

One of the most difficult parts of our job in PR is creating a strong and newsworthy narrative, but if the story is already there, it makes finding the perfect angle for your client that bit easier. 

Client Examples

Covid Christmas Cancellations

The confusion around COVID restrictions across Christmas 2021 led to a huge rise in booking cancellations in the hospitality industry. We used this and pitched our clients for expert comments on how the situation was affecting their business and what they needed from the government. You can see an example here where two of our clients, Republic and Olives N Meze have commented in an article by The Daily Mail. 

Our client Onyx also gained fantastic coverage during this period with a full feature article in Essex Live. Off the back of this article, the client has numerous calls and emails from TV, Radio and print publications also wanting interviews. Read the coverage here. 

 

Afghanistan – Sohail Ahmad

In Summer 2021, the devastating situations in Afghanistan were hitting all of the news headlines. Our client, Sohail Ahmad, a former Afghan refugee was also launching his new restaurant, Eggoland, in central London. We used this opportunity to tell the story of Sohail’s journey from refugee to restauranteur and show the possibility of a positive outcome for refugees. Sohail appeared on GB News, Sky News, BBC radio and all major news publications. More info on the lunch of Eggoland can be found here. 


How we launched one of Essex’s biggest restaurants of 2021

Overview

Posh Cockney manages the PR, Marketing and Social Media for Array, a high-end restaurant in Essex. In this case study, we will focus primarily on digital marketing and how we used that to launch the brand. In particular, we will look at social media, email marketing and website development, and how the three work hand in hand.

Our Objective

To create a unique and eye catching social media platform that builds brand awareness and drives footfall into the restaurant. Helping Array become a destination venue for diners.
To build an extensive mailing list that helped to drive bookings through email marketing. To build a brand new website with unique and precise content and great SEO.

Challenges

The client was very reluctant to use paid ads which meant that all growth needed to come from organic posts. Whilst Essex is a large country, it’s just far enough outside of London to make guests not want to travel.
Both the website and mailing list had to be created entirely from scratch.

Our Approach

We knew that content would be key for this client, so we took time to ensure we captured the very best images and videos to promote the launch. We utalised Kem’s celebrity status and event guestlist. The team spent time researching the local areas, demographic and competitors before putting a full plan together.

What we did 

We started by creating a holding page for Array with a sign up to the newsletter for news and updates, this instantly began to collect data of anyone with an interest in the new restaurant.

Our website development team got straight to work on designing a sleek and streamline website.

We knew straightaway that Instagram would be the key platform for Array so this quickly became our main focus for social media. We began by teasing designs of the building along with the logo and the news of the opening. Next, it was time to meet the team! We released images of the Array team one by one, ending on a video of Kem and Nadir. This got followers invested in the story of Array and the people behind it, before the venue was even ready for guests. 

It was essential that the website, Instagram and mailing list were created simultaneously and worked together to build Array’s digital presence. 

The Results

Before the launch event, Array had over 30k followers on Instagram and 4k mailing list subscribers, all egar to hear news of the opening. This meant that when we announced on social media that bookings for the restaurant were open, they took an incredible 5,000 bookings in the first day alone. 

6 months after the opening and array now has a mailing list of over 10k subscribers with an open rate of between 45-50% on every send out which is always followed by a spike in bookings. 

What's next?

We will continue to grow Array’s social media following and guestlist and create engaging content inorder to maintain them. 

The website is updated regularly with landing pages for anyupcoming events, driving users towards the booking platform. 

Our PR team have gained some great press coverage for Array with many articles containing high quality backlinks, improving the page’s SEO.

Our newsletters are always AB tested and the results monitored carefully to ensure we aren’t sending updates too regularly and that out CTAs are clear. 

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Taking Eco to Kingston

Overview

Posh Cockney was brought in to assist Eco on the launch of their second restaurant in Kingston, Surrey. We provided full Marketing and PR services including event planning and social media management.

Our Objective

To build on the success of Eco Clapham and put Eco Kingston firmly on the map. To create a launch event that will help to gain great press coverage as well as build a social media following. To gain new fans of the brand in Kingston and create a strong relationship with the local community.

Challenges

We began working with Eco just 3 weeks before the launch giving us a far shorter run up time than usual. Kingston is slightly outside of London, meaning many of our usual contacts would be unwilling to travel. Eco had very few high quality assets so these all needed to be created from scratch.

Our Approach

After extensive research into Kingston, we quickly began to understand that community is at the heart of everything they do there. For Eco Kingston to be a success, we needed to tap into that community.

 

With a short lead time, it was more important than ever for our PR, Marketing and Social media teams to work seamlessly together, alongside the Eco team.

What we did 

We began by creating assets. To do this we utalised the Clapham locations and took high-quality images of the food that would be on the Eco Kingston menu. The team spent time talking with Sami and Charmaine to ensure they fully understood the Eco story and what the brand means to them. 

A press release was created announcing the opening of Eco Kingston and circulated to all Surrey and London press, along with an invite to the launch event. We also connected with groups on social media such as In Kingston, to further assist us in our PR outreach.

We took over the management of the Eco social media, creating a build up to the launch. We targeted local community groups and Kingston University students in our follow campaigns to build awareness of the opening. 

We began building a mailing list by integrating the Eco booking system without CRM system and adding a subscribe button to the website. Google My Business and Trip Advisor pages were created. 

Next, we needed to plan the opening event. We carefully selected the best date which would ensure the onsite team was ready and there were no other local events happening that would effect our attendance numbers. We arranged entertainment and managed the guest list, inviting local influencers and high profile residents and business owners. We worked closely with the onsite team to ensure the menu was simple enough to cater on mass but gave guests a true taste of Eco.

We invited the Mayor of Kingston, who accepted and kindly gave a great speech and cut the ribbon at the start of the launch event.

Post event, we sent a follow-up email to all press, along with images of the launch as well as contacting all influencers and asking them to leave a review of their experience. 

The Results

The launch event was a great success. 20 local influencers attended with +1s with a total following of 225,084. This created a huge buzz on social media for the days following the event.

We gained 7 pieces of press coverage around the opening of Eco Kingston with an estimated readership of 712k and 41k coverage views. 

We made great connections with local community groups and local residents, giving us a far smoother approach for future marketing communications. 

What's next?

Since the launch, we have continued to work closely with Eco creating monthly PR and Marketing plans to help drive footfall into the restaurant. 

We want to build Sami’s profile and the profile of the restaurant group through PR and feature articles. We will maintain the relationships we have created with local journalists and inform them of all upcoming offers and events so they can share with their readers. 

Key Services Supplied

  • Marketing – Traditional and Digital
  • PR – Press releases/Influencer and Press engagement
  • Content Creation – SEO/Photography/Videography/Blog writing
  • Social Media Management
  • Reporting – Weekly/Monthly
  • Email Marketing
  • Strategic Planning
  • Event Management
  • Project Management

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From Refugee to Restaurateur - Launching Eggoland

Overview

Posh Cockney was hired to manage all Marketing and PR for professional boxer, Sohail Ahmad’s personal brand alongside the launch of his new restaurant EGGOLAND in central London. The following case study is a breakdown of what services were provided and how they were carried out.

Our Objective

Our objective was to use Sohail’s inspiring story to grow his own personal brand on social media and subsequently use this to promote and market the opening of his new restaurant and create an integrated and ongoing marketing campaign to ensure prolonged success.

Challenges

With Eggoland located in central London, we had to obtain press and media coverage within a highly saturated market and target a niche clientele in order to beat surrounding competitors. The venue for the restaurant needed to be completely transformed inside which meant we were promoting a new restaurant without any assets or images. Due to COVID, we also had multiple delays in opening the restaurant and being unable to release a definite launch date to the press meant that building momentum for the opening was complicated. We also had no website or social media to build on for the restaurant, so everything was created by the team at Posh Cockney. We had to ensure brand cohesiveness across the different marketing channels we were using.

Our Approach

Our team immediately focussed on getting to know Sohail and his values, using this to create an intricate understanding of his own personality for his self branding as well as an understanding of his vision for the restaurant and how he wanted it to be perceived in the press. 

A brand deck was created which we used to build a new website and social media channels to ensure that we had digital platforms to create momentum for the opening of Eggoland. 

Our approach with this client was to ensure that we implemented a PR and marketing strategy that enabled Sohail’s own personal brand to grow (via press coverage and social media) which could simultaneously increase the brand awareness of Eggoland and its big opening.

What we did 

We reached out to UK press, journalists and media channels to share Sohail’s story which simultaneously gave us the opportunity to promote the launch of his new restaurant. 

At the time, news of Afghanistan and the situation for refugees who were entering the UK was making headlines, we jumped on this, gaining news interviews and press coverage for Sohail, all with mentions of Eggoland. 

We created and implemented a social media strategy for the Eggoland account. We built momentum for the opening by releasing teaser content each week before eventually releasing branded content and assets which were both scheduled and targeted to specific audiences. 

We filmed and posted content of the construction process of the restaurant venue, striving to create and attract clientele by sharing the journey of the restaurant with them. 

Posh Cockney Productions created fun images of the food and venue, as well as an experience video, to help aid the marketing campaigns. 

We managed Sohail’s personal social media accounts and grew his following by ensuring he was engaging with the correct demographic that he wanted to connect with and also attract to his restaurant. 

We designed and built a website for Eggoland.

We planned and organised a launch event for Eggoland and invited journalists and influencers. This created a huge buzz around the opening.

The Results

Sohail’s Story and the opening of Eggoland got featured across multiple press channels including BBC, SKY, GBNews, The Metro, The Daily Mail and more. 

Pre-opening we landed coverage in 16 publications with an estimated 205k coverage views and 2.5k social shares.

Post opening we landed in another 25 publications with a readership of 1.1B reaching an estimated 933k people and with 1.25k social shares.

Everyone was talking about Eggoland! You can see some of this press coverage HERE.

Eggoland social media accounts grew by approximately 1k followers per month in the first 6 months.

What's next?

We will continue to build brand awareness for Eggoland through PR and Social media.

Since opening, Eggoland has launched a number of new menu items which we are supporting on. We have introduced the use of paid ads on Google and Instagram as well as email marketing and TikTok.

Key Services Supplied

  • Marketing – Traditional and Digital
  • PR – Press releases/Influencer and Press engagement
  • Content Creation – SEO/Photography/Videography/Blog writing
  • Social Media Management
  • Website development
  • Reporting – Weekly/Monthly
  • Budget Planning
  • Strategic Planning
  • Crisis Management
  • Event Management
  • Project Management

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Garden Cinema Set Up

Celestial Cinema host Ola and James Jordan

Overview

Posh Cockney were asked to create an eye-catching campaign that would create a great buzz on social media and across major publications. Using Celestial Cinema’s Home Edition kits, we created an at home cinema experience for James Jordan, focused around Father’s day, which launched a competition to win the same prize.

Our Objective

To build brand awareness and get people talking about Celestial Cinema. To create a campaign that would drive traffic to their website and ultimately, increase sales. The campaign was to be based around Father’s Day and promote their Father’s Day Hero boxes.

Challenges

We were working to a very tight time schedule, so securing a celebrity dad for our campaign, along with the availability of suppliers was a challenge.
Due to working with a well known celeb, gaining press coverage wasn’t a problem. However, the challenge came when ensuring the press coverage contained a strong mention of our client and their product.

Our Approach

Posh Cockney have been working with Celestial Cinema for over a year so already have a good understanding of the brand.


We know that to gain good press coverage, we need a good story, and a celebrity angle is always a great way to grab the attention of major publications. We made the decision to use a celebrity dad to launch a Best Dad in Britain competition, where the winner would win the same experience as the celeb.


The set up would include a huge cinema screen showing their favourite movie, drinks, snacks, a hot tub and incredible decor. 

What we did 

Celestial Cinema’s internal graphics team created an eye catching asset for social media. We fine tuned the details of the competition and shared it across all platforms simultaneously.

A new page was added to the Celestial Cinema website where people could nominate their Dad or Father Figure as the Best Dad in Britain, submitting the reasons why they think they would win. The winner would be announced on Father’s Day and would win the Ultimate Dad’s Night In.

Then it was time to focus on the big event.

The first job was to select and confirm a Celebrity for the event. We chose James Jordan as he had recently lost his own Dad and this would be his first PR event since. His wife Ola Jordan and little girl would also be in attendance, as well as a group of their friends and family. 

They have a beautiful, large garden with a pool, making it the perfect location.

Suppliers 

Next, we needed to confirm the suppliers. We used brands that either ourselves or Celestial Cinema had worked with before as we knew and trusted their servided.

Hot Tub – Clever Spa
Beer – Tiny Rebel

Food – One Fine Dine

Igloo – Glitz and Glam events

We created a press release and sent it out to all major publications informing them of the event and letting them know that we would be sending images the following morning.

Event Day

We arrived at James and Ol’s house in the morning and spent the day setting up, ensuring everything looked perfect.

Guests arrived at 7pm, to a selection of canapes and drinks. They had time to mingle and enjoy themselves before the movie was shown at sunset.

Posh Cockney Productions were there all day, capturing incredible images and videos.

The next morning, we sent a new press release along with exclusive images to journalists. We kept a few back just in case we needed something extra to wow them with in a follow up. 

The images were shared on social media, giving us another big push on the competition as people could see how incredible the prize was. 

James and Ola both posted the images on their social media, gaining incredible interactions. 

All that was left to do was wait one more week for Father’s Day so the competition winner could be announced! 

The Results

The campaign picked up coverage in some of the UK’s biggest publications and was shared across social media platforms.

The competition received 200 entries, which was lower than we had hoped for. However, the campaign drove 1.5k people to the Celestial Cinema website.

Celestial cinema also saw a big spike in sales of their Home Edition boxes during this period.

The competition also saw a large number of people enquiring how they can order the same experience for themselves, with a massive spike in newsletter sign ups.

Press Coverage 

The story was covered in Hello! magazine with an estimated 95.4K coverage views. The article was shared 74 times on social media. The article contained a click link direct to Celestial Cinema’s website.

The story was also featured in the Daily Mail with an estimated 280K coverage views.

James Jordan posted the event video to his Instagram feed, gaining 25k views.

What's next?

Posh Cockney continues to work with Celestial Cinema and their sister brand Stardust LDN. We are currently working on their summer brunch event. 

Key Services Supplied

  • PR – Press releases and Press engagement
  • Strategic Planning
  • Event Management
  • Photography and Videography
  • Social Media Management

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Winter Drive-In Experience

Overview

Posh Cockney was hired to manage all PR and Influencer Marketing for Celestial Cinema’s Winter Drive-In experience in Beaconsfield, Buckinghamshire. The following case study is a breakdown of what services were provided and how they were carried out.

Our Objective

Celestial Cinema had had huge success at their Summer Drive-in earlier in the year. Our objective was to create a buzz around their winter event and generate both local and national press. As well as this, we were to find and approach influencers who matched the brand's ethos and invite them down, in exchange for coverage on their social media sites.

Challenges

The main challenge we faced was breaking through the noise of Covid and Lockdowns. We needed to create a story and a narrative that would excite people and make them want to read on, and then attend.
Due to the event being outside of London, it was also a challenge to encourage both press and influencers to travel to the site in some circumstances.
Ever changing restrictions also cause problems towards the final weeks, as this created much confusion for guests.

Our Approach

The team took time to get to know and understand the brand. They researched previous events and campaigns and ensured they had a strong understanding of Celestial Cinema’s ethos and brand voice.

They then looked into the area that the event was taking place and the best press and influencers to target to create the best coverage.

What we did 

Our team created a selection of Press Releases, aimed at both local and national publications, radio and TV. 

We created a list of influencers that were local to the area, had a large social media following and had children, and invited them to the event, in return for featuring on their social media pages. 

We also took a more specific approach for specific movies. For example, for the screening of The Nutcracker Ballet, we reached out to local dance schools, offering discounts and VIP tickets. 

We created a good relationship with members of the community who managed local facebook groups, and liaised with them to regularly promote upcoming movies. 

Our team reached out to local MPs as well as the Mayor of Beaconsfield and the Mayor of Buckinghamshire, to inform them about and invite them to the event.

With the ever changing restrictions, the team kept influencers and press up to date, informing them that the experience would be remaining open.

When the Drive In was then forced to close a few weeks later, the team created a press release asking for the support of the local community, to allow the brand to continue to spread Christmas cheer. 

The Results

We successfully secured both national and local press for Celestial Cinema’s drive-in with an estimated readership of 8.32M and an estimated 35.5k coverage views. All articles were backlinked to the Celestial Cinema website and articles had over 200 social media shares.

We invited many local influencers who all posted very positive coverage across their social media pages.

What's next?

Posh Cockney continues to work alongside Celestial Cinema on a number of ongoing projects. We look forward to being able to get back to working on their Drive-in experiences as soon as local and national covid restrictions allow.

Key Services Supplied

  • PR – Press releases and Press engagement
  • Strategic Planning
  • Crisis Management
  • Influencer Marketing

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Your Bridge to Turkey

Overview

Posh Cockney was hired to manage all Marketing and PR for the opening of The Bosporus UK in Leicester Square. The restaurant opened on September 24th. The following case study is a breakdown of what services were provided and how they were carried out.

Our Objective

Bosporus is a well known Turkish restaurant group, born in Dubai and our objective was to bring this award winning restaurant chain to the heart of London. The chosen location was in Leicester Square and our main objective was to ensure a successful opening, drawing in fans of the brand as well as introducing Bosporus to a new market, and creating an ongoing marketing campaign to ensure a prolonged success.

Challenges

The Bosporus brand is relatively unknown in the UK so the brand needed to be promoted to a completely different market. The venue needed to be completely transformed inside, which meant reliance on contractors. The area of the restaurant is already heavily populated with casual dining restaurants, which are all fighting over the same clientele.
Due to Covid we had some delays in opening the restaurant which meant promoting our official opening date was tricky. Covid also meant that all construction had to come to a complete stop for a few months, and restrictions meant a change in how the restaurant would be able to operate.
We had no website or social media to build on, so everything was creating bespoke for the London site.

Our Approach

Our team got to work straight away and started building a new website and social media channels to ensure we had digital platforms to push the Bosporus brand message.

We reached out to UK press and journalists to ensure the opening was on their radar and started planning a grand opening (which unfortunately was unable to take place due to Covid restrictions).

We collectively agreed that influencers and celebrities will be essential to grow the reputation of the restaurant, so we highlighted top talent that would fit with the brand’s identity.

What we did 

We created a bespoke website, created and managed the Bosporus London accounts across all social media platforms,  boosted the restaurants reputation with the foodie community via a combination of press releases, social media, media relations and word of mouth marketing. 

We created a massive buzz with Londoners, as well as with people from Dubai and Turkey throughout the pre-opening phase through clever content creation.

Due to Covid, we opened 3 months later than planned. We used this time to really drive the PR and social media campaigns, making sure as many people as possible knew that Bosporus was coming to London. 

We used location targeted marketing on social media, to ensure our content was being seen in London, Dubai and Turkey, and by people with interest in Turkish cuisine. 

We created beautiful images of the food and venue, as well as an experience video, to help aid the marketing campaigns. 

A few days before our official opening day, the government announced that tighter restrictions would be coming into effect on our opening day. To encourage guests to come and dine with us, we offered 50% off food and 25% off for the following week. An extra 5% was given to pre booking to encourage people to book in advance. 

Journalists and influencers were booked in for the first few weeks, all giving the venue exceptional reviews.

We supplied security for the venue as well as interior flowers and a balloon arch for opening. 

The Results

The opening of the Bosporus UK in Leicester Square went as well as we could have hoped for under the restrictions that we had to follow. 

The outside terrace area continues to be busy, and guests are enjoying the food discounts that we put in place.

All influencer and journalist reviews have been incredibly positive, with many more keen to review the venue soon.  

All Covid rules are being followed to the highest levels so that guests can relax and enjoy their experience knowing they are safe.

What's next?

We will continue to invite influencers and journalists to The Bosporus UK, encouraging more media coverage for the venue. 

We will look at partnerships with Emirates and Turkish Airlines to create a bespoke competition prize for guests. 

We will closely monitor the changes in guidelines and adapt our marketing strategy around this.

Key Services Supplied

  • Marketing – Traditional and Digital
  • PR – Press releases/Influencer and Press engagement
  • Content Creation – SEO/Photography/Videography/Blog writing
  • Social Media Management
  • Website development
  • Reporting – Weekly/Monthly
  • Budget Planning
  • Strategic Planning
  • Crisis Management
  • Online Training
  • Event Management
  • Project Management
  • Supplying security
  • Interior and exterior graphics

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Launching Wahlburgers

Overview

In March 2019, Posh Cockney joined Wahlburgers, following an unsuccessful initial opening. The following case study shows how we helped to turn that around.

Our Objective

In April 2019, Posh Cockney was hired on a 6 month contract, to help launch the Wahlburger in London and implement marketing and social media strategies.

Challenges

Undoing any bad press from the previous opening.
Launching a Burger chain in a highly saturated market.
Overcoming issues such and healthy eating and vegetarian trends
Taking a brand that is currently unheard of in London, and encouraging people to choose that instead of their favorite venues.

Our Approach

We got to know the brand, its values and its place in the market.

We created a team with the required skills to market Wahlburgers both on social media and through events.

We got hands on with the brand and successfully grew their footfall.

What we did 

We did extensive research on Wahlburgers’ initial London opening. We found ways to build on what they had already done, and found the holes in their strategy.

We created a detailed marketing plan that we felt would give the company the launch that they needed.

We took control of their social media, creating branded content, arranging photo shoots and scheduling appropriate and audience targeted posts.

We approached influencers and invited them to Wahlburger, to try, review and promote the London venue.

Mark Wahlburg himself visited the venue on two occasions, and Posh Cockney was sure to have photographers and press on hand to get full coverage of this.

We helped Walburgers to partner with The Felix Project – donating any leftover food to people who would otherwise be going without.

At the end of our six month contact, both parties were happy that significant progress was made after a full review of what we had provided for them.

The Results

There was almost immediate increased footfall at Wahlburgers London after Posh Cockney took over their marketing.

The venue was visited by numerous influencers who then promoted the company across their social media pages.

We secured press coverage for the venue across many publications.

We created significantly more brand awareness, bringing the brand inline with competitor burger chains in central London.

What's next?

Unfortunately, Wahlburgers have announced that they will be permanently closing their London venue post Covid 19.

Key Services Supplied

  • Brand Management
  • Consultancy
  • Sales
  • Recruitment
  • Marketing – Traditional and Digital
  • PR – Press releases/Influencer and Press engagement
  • Social Media Management
  • Event Management
  • Reporting – Weekly/Monthly
  • Budget Planning
  • Menu creating
  • Strategic Planning
  • Crisis Management
  • Training

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Jog on to Cancer at Proud Embankment

Overview

Posh Cockney worked closely with James Ingram to create a high profile, star studded event at Proud Embankment, raising money for Cancer Research UK. James has done phenomenal work for the charity and raised an incredible amount of money already, this event needed to build on his impressive fundraising total, whilst gaining good media coverage for the charity.

Our Objective

To source a suitable venue in central London and create an event that will attract high profile celebrities and extensive press coverage. The aim was to raise as much money as possible for Cancer Research whilst ensuring guests had an enjoyable and memorable night.

Challenges

As with all events of this scale, the organisation and timings for celebrities was a big challenge.
Organisation of press in advance of the event and in particular, organising press with a quick turn around for post event coverage.
Creating and implementing risk assessments and health and safety procedures for an event of this calibre is a big task and needs to be fully understood and implemented by the entire team.

Our Approach

We spent a lot of time discussing the needs, requirements and vision of Jog on to Cancer founder James Ingham. We knew it was important to not lose the importance of what Cancer Research UK means to James, in amongst all of the glitz and glam of a celebrity event. We wanted to create a wow factor, whilst staying true to the core reason for this event.

This is the 7th annual Jog on to Cancer charity fundraiser, so we took time to research past events, build on what went well and grow from any mistakes made.

We built a team of experienced and passionatemmm people who have the ideal skills and knowledge to plan, stage and run an event of this scale.

What we did 

Posh Cockney quickly sourced the venue Proud Embankment. This venue is in the perfect location and Posh Cockney already has a good relationship with the team here, allowing for a smooth running of negotiations.

We structured the deal with Proud and then worked closely with the team at Cancer Research UK to plan and execute a sell out event.

We worked closely with James Ingham and created a packed celebrity guest list that was sure to draw in extra media attention.

Press releases were sent to all major Newspapers and Magazines, both prior to and after the event.

We created a true Red Carpet vibe, with photo opportunity points and some of London’s best photographers – this furthering the post event media coverage.

Staff were briefed to the highest level to ensure an impeccable VIP experience to everyone in attendance.

The Results

The event was a huge success. The venue was packed out with 600 guests inside and a bursting celebrity guest list.

Over £40,000 was raised for Cancer Research UK

The event secured a huge amount of media coverage, including features in OK! Magazine, and nearly all major newspapers.

What's next?

Posh Cockney are looking forward to working with James Ingham and Jog on to Cancer in 2021, as this year’s event sadly had to be canceled due to Covid 19.

Key Services Supplied

  • Marketing – Traditional and Digital
  • PR – Press releases/Influencer and Press engagement
  • Budget Planning
  • Strategic Planning
  • Event Management
  • Project Management

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