Andaz Hotel joins the Posh Cockney Family

We have some exciting news!

After a competitive two-stage pitching process, Posh Cockney has been selected by Andaz Hotel, London as their new PR and Marketing agency. 

Posh Cockney will manage all communications including PR and Social Media for both Andaz Hotel and its five F&B sites. 

Andaz London Liverpool Street is a luxury lifestyle hotel with 267 spacious guest rooms, situated adjacent to Liverpool Street station. Whilst part of the Hyatt group, the hotel embodies its South London persona with modern decor and an ethos of being your true self. 

Posh Cockney CEO Liam Norval commented:

“Andaz London Liverpool Street is an incredible hotel and we can’t wait to get started. This is a fantastic partnership and we are very excited to work alongside their team, putting creative and strategic plans in place to improve their brand awareness and boost weekend bookings.”

We are very excited to get creative with incredible campaigns for this exciting new client – watch this space!

Luxury Hotel in City of London | Andaz London (hyatt.com)
@andazlondon

 

Looking to shake up your PR and Marketing? Contact us to see if we can help.

 


Iftar menu

Iftar at Ritu

Overview

Our client, Ritu, is an Indian restaurant based in St John’s Wood. They created a special Iftar menu that would run for the month of Ramadan.

Our Objective

To promote the menu across all platforms, driving bookings for the Iftar menu.

Challenges

We received the finalised Iftar menu and images just two weeks prior to the menu going live, therefore allowing only a short window for promotion. We had a very limited budget on this campaign, so all Social Media and PR coverage had to be organic.

Our Approach

Using high-quality assets, we targeted a specific audience through digital marketing, social media and PR.

What we did 

First, we assisted Ritu in designing the menu and arranged a shoot to ensure we had high-quality images of the Iftar menu.

We specified our target audience: those observing Ramadan in the local area, and those willing to travel from other London locations.

Next, we created a landing page on the Ritu website, containing the menu and a booking link along with information about Iftar to help the page rank higher within Google Search. 

 

PR


A press release was created and sent to a targeted media list, which included local, London, halal-focused and hospitality publications.

We kept a close eye on journalist requests to ensure we were up to date and ready to jump on any reactive PR. 

 

Influencer Marketing

 

We invited a small, select group of Muslim influencers to Ritu to try the Iftar menu and share their experience with their followers.

 

Social Media

 

For this campaign, we kept Ritu’s content organic, rather than opting for paid posts. We posted regular images of the Iftar menu on Ritu’s Instagram grid, along with stories linking to the Iftar landing page.

As well as this, we posted a link to the Iftar menu in local Facebook community groups. 

 

Newsletter

 

A newsletter was created and sent out to Ritu’s mailing list, informing everyone of the Iftar menu. 

The Results

Whilst this campaign was small, it had very positive results, selling 53 covers.

We gained four pieces of press coverage, which produced an estimated 54k views overall. These included an editorial listing in Hot-Dinners, features in Feed the Lion and Halal Girl about Town, and a reactive PR story in My London.

The Iftar landing page had 217 views across the month, the majority of those being driven from social media and the Hot-Dinners feature.

What's next?

We will continue to work with Ritu on future campaigns. What we have learnt from this is that we need a longer lead time to ensure a longer promotion period, along with a small budget for paid social media posts and collaborations. 

Key Services Supplied

  • Marketing – Traditional and Digital
  • PR – Press releases/Influencer and Press engagement
  • Content Creation – SEO/Photography/Videography/Blog writing
  • Social Media Management
  • Reporting – Weekly/Monthly
  • Email Marketing
  • Strategic Planning

Enquire Now

Traditional PR V Digital PR

PR is a profession that dates back to the early 1900s, the art of persuading, influencing public opinion and maintaining a positive public image. Since then, the world of PR has grown and developed and continues to do so. Modern technology and the Pandemic have both had a huge impact on the way that PR is done today.

One debate, however, that isn’t going out of fashion, is whether Traditional or Digital PR is best. To evaluate this, we must first understand the differences. 

 

What is Traditional PR?

Traditional PR uses conventional news channels – magazines, newspapers, radio, TV, podcasts – to increase brand awareness. This is done through press days, sending out press releases and building up strong relationships with journalists. 

As well as this, traditional PR plays a big role in crisis management within a company, dealing with any negative press and maintaining a positive public opinion of the brand.

 

What is Digital PR?

Digital PR aims to boost the presence and visibility of a brand online through online press coverage, blogs and websites. This is done by using creative content, research and data that drives clicks to the brand’s website.

Whilst link building is a huge plus in digital PR, it is important that the emphasis remains on the story. The focus should be on relevance and storytelling, rather than on the link itself. This results in high quality links from high DA websites, which will be well rewarded by Google. 

One benefit of digital PR is that it is far easier to track success through open rates, Google Analytics and coverage stats. 

PR - Typewriter

What does my business need?

The short answer – both. 

Gone are the days where a press release is sent to journalists by post and PR professionals spend an afternoon in a wine bar building in person relationships with journalists. All forms of PR now have a digital element, from press releases being sent via email to almost all major publications now having a major online presence. 

However, traditional PR is far from dead. A report carried out by Ofcom in July 2021 found that 79% of news was still consumed through TV, making it the most used platform for news. 

The most important factor to consider is, where does your target audience hang out? If you’re targeting Gen Z, then a more digital approach with a big emphasis on social media will be needed. For an older audience, a more traditional approach may be required. A combination of the two will, of course, lead to a wider audience coverage.

To find out more about PR and how your company can benefit, get in touch with Posh Cockney today. 


Reactive PR hospitality

Reactive PR

What is Reactive PR?

Reactive PR is often known by the name newsjacking, as we are essentially stealing a news story to use to promote our clients. As PRs we have to keep a constant eye on trending topics and news stories so we can be quick off the mark to send out relevant pitches to the relevant journalists.

For example, if you have a travel client and there is big news in the travel industry, that is the perfect time to pitch and secure your client an expert comment or even a full feature piece.

Why is it important?

Like all PR coverage, having your client’s brand mentioned in a major publication is a huge plus, especially if it’s accompanied by a link to their website. This increases brand awareness, SEO and hopefully drives sales. Another benefit of reactive PR is that you’re positioning your client as an expert in their field. 

One of the most difficult parts of our job in PR is creating a strong and newsworthy narrative, but if the story is already there, it makes finding the perfect angle for your client that bit easier. 

Client Examples

Covid Christmas Cancellations

The confusion around COVID restrictions across Christmas 2021 led to a huge rise in booking cancellations in the hospitality industry. We used this and pitched our clients for expert comments on how the situation was affecting their business and what they needed from the government. You can see an example here where two of our clients, Republic and Olives N Meze have commented in an article by The Daily Mail. 

Our client Onyx also gained fantastic coverage during this period with a full feature article in Essex Live. Off the back of this article, the client has numerous calls and emails from TV, Radio and print publications also wanting interviews. Read the coverage here. 

 

Afghanistan – Sohail Ahmad

In Summer 2021, the devastating situations in Afghanistan were hitting all of the news headlines. Our client, Sohail Ahmad, a former Afghan refugee was also launching his new restaurant, Eggoland, in central London. We used this opportunity to tell the story of Sohail’s journey from refugee to restauranteur and show the possibility of a positive outcome for refugees. Sohail appeared on GB News, Sky News, BBC radio and all major news publications. More info on the lunch of Eggoland can be found here. 


How we launched one of Essex’s biggest restaurants of 2021

Overview

Posh Cockney manages the PR, Marketing and Social Media for Array, a high-end restaurant in Essex. In this case study, we will focus primarily on digital marketing and how we used that to launch the brand. In particular, we will look at social media, email marketing and website development, and how the three work hand in hand.

Our Objective

To create a unique and eye catching social media platform that builds brand awareness and drives footfall into the restaurant. Helping Array become a destination venue for diners.
To build an extensive mailing list that helped to drive bookings through email marketing. To build a brand new website with unique and precise content and great SEO.

Challenges

The client was very reluctant to use paid ads which meant that all growth needed to come from organic posts. Whilst Essex is a large country, it’s just far enough outside of London to make guests not want to travel.
Both the website and mailing list had to be created entirely from scratch.

Our Approach

We knew that content would be key for this client, so we took time to ensure we captured the very best images and videos to promote the launch. We utalised Kem’s celebrity status and event guestlist. The team spent time researching the local areas, demographic and competitors before putting a full plan together.

What we did 

We started by creating a holding page for Array with a sign up to the newsletter for news and updates, this instantly began to collect data of anyone with an interest in the new restaurant.

Our website development team got straight to work on designing a sleek and streamline website.

We knew straightaway that Instagram would be the key platform for Array so this quickly became our main focus for social media. We began by teasing designs of the building along with the logo and the news of the opening. Next, it was time to meet the team! We released images of the Array team one by one, ending on a video of Kem and Nadir. This got followers invested in the story of Array and the people behind it, before the venue was even ready for guests. 

It was essential that the website, Instagram and mailing list were created simultaneously and worked together to build Array’s digital presence. 

The Results

Before the launch event, Array had over 30k followers on Instagram and 4k mailing list subscribers, all egar to hear news of the opening. This meant that when we announced on social media that bookings for the restaurant were open, they took an incredible 5,000 bookings in the first day alone. 

6 months after the opening and array now has a mailing list of over 10k subscribers with an open rate of between 45-50% on every send out which is always followed by a spike in bookings. 

What's next?

We will continue to grow Array’s social media following and guestlist and create engaging content inorder to maintain them. 

The website is updated regularly with landing pages for anyupcoming events, driving users towards the booking platform. 

Our PR team have gained some great press coverage for Array with many articles containing high quality backlinks, improving the page’s SEO.

Our newsletters are always AB tested and the results monitored carefully to ensure we aren’t sending updates too regularly and that out CTAs are clear. 

Enquire Now

Taking Eco to Kingston

Overview

Posh Cockney was brought in to assist Eco on the launch of their second restaurant in Kingston, Surrey. We provided full Marketing and PR services including event planning and social media management.

Our Objective

To build on the success of Eco Clapham and put Eco Kingston firmly on the map. To create a launch event that will help to gain great press coverage as well as build a social media following. To gain new fans of the brand in Kingston and create a strong relationship with the local community.

Challenges

We began working with Eco just 3 weeks before the launch giving us a far shorter run up time than usual. Kingston is slightly outside of London, meaning many of our usual contacts would be unwilling to travel. Eco had very few high quality assets so these all needed to be created from scratch.

Our Approach

After extensive research into Kingston, we quickly began to understand that community is at the heart of everything they do there. For Eco Kingston to be a success, we needed to tap into that community.

 

With a short lead time, it was more important than ever for our PR, Marketing and Social media teams to work seamlessly together, alongside the Eco team.

What we did 

We began by creating assets. To do this we utalised the Clapham locations and took high-quality images of the food that would be on the Eco Kingston menu. The team spent time talking with Sami and Charmaine to ensure they fully understood the Eco story and what the brand means to them. 

A press release was created announcing the opening of Eco Kingston and circulated to all Surrey and London press, along with an invite to the launch event. We also connected with groups on social media such as In Kingston, to further assist us in our PR outreach.

We took over the management of the Eco social media, creating a build up to the launch. We targeted local community groups and Kingston University students in our follow campaigns to build awareness of the opening. 

We began building a mailing list by integrating the Eco booking system without CRM system and adding a subscribe button to the website. Google My Business and Trip Advisor pages were created. 

Next, we needed to plan the opening event. We carefully selected the best date which would ensure the onsite team was ready and there were no other local events happening that would effect our attendance numbers. We arranged entertainment and managed the guest list, inviting local influencers and high profile residents and business owners. We worked closely with the onsite team to ensure the menu was simple enough to cater on mass but gave guests a true taste of Eco.

We invited the Mayor of Kingston, who accepted and kindly gave a great speech and cut the ribbon at the start of the launch event.

Post event, we sent a follow-up email to all press, along with images of the launch as well as contacting all influencers and asking them to leave a review of their experience. 

The Results

The launch event was a great success. 20 local influencers attended with +1s with a total following of 225,084. This created a huge buzz on social media for the days following the event.

We gained 7 pieces of press coverage around the opening of Eco Kingston with an estimated readership of 712k and 41k coverage views. 

We made great connections with local community groups and local residents, giving us a far smoother approach for future marketing communications. 

What's next?

Since the launch, we have continued to work closely with Eco creating monthly PR and Marketing plans to help drive footfall into the restaurant. 

We want to build Sami’s profile and the profile of the restaurant group through PR and feature articles. We will maintain the relationships we have created with local journalists and inform them of all upcoming offers and events so they can share with their readers. 

Key Services Supplied

  • Marketing – Traditional and Digital
  • PR – Press releases/Influencer and Press engagement
  • Content Creation – SEO/Photography/Videography/Blog writing
  • Social Media Management
  • Reporting – Weekly/Monthly
  • Email Marketing
  • Strategic Planning
  • Event Management
  • Project Management

Enquire Now

A Mega Year for Posh Cockney

2021 got off to an incredibly tough start for everyone in the hospitality industry. Restaurants and bars across the country were forced to close and in so many cases, the first thing that businesses put on hold was their PR and Marketing with many businesses deeming this unnecessary or now having the time to take this on themselves. 

In January, Posh Cockney had just two part-time members of staff and three clients, 12 months on and those numbers have rocketed. We now have 17 clients, with many more on the horizon, as well as 10 full-time members of staff.

The introduction of the Future Star Programme has been a huge success for the company and has allowed us to offer many of our interns full-time positions within the company. 

Let’s take a closer look at some of the highlights of 2021.

Restaurant openings

We love opening new restaurants and this year we have had the privilege of being involved in the opening of three restaurants in 2021.

EGGOLAND, Ritu and Eco Kingston all opened their doors for the first time this year, with a launch party planned, arranged and carried out by the Posh Cockney team.

Learn more about how we launched Eggoland here. 

We are looking forward to opening Em Sherif in January 2021 and relaunching Hamlet Hotel Maidstone in the spring. 

PR

The Posh Cockney PR team have had a phenomenal year, landing coverage in almost every major UK publication including, GQ, Daily Mail, The Telegraph, Evening Standard, Ok! And many more. 

As well as this, Eggoland founder Sohail Ahmad was interviewed on Sky News, GB news, ITV and BBC.

It has been a difficult year for press coverage, with loud news stories taking over the headlines and a huge amount of new restaurants opening in London. But our team have worked hard to build relationships and get our clients seen.

Take a look at some of our client press here. 

Posh Cockney Productions

This year, we have fully integrated Posh Cockney Productions with our PR and Marketing packages. This has allowed us to create incredible content for our clients that perfectly aligns with their upcoming campaigns. 

We are incredibly proud of the images and videos we have produced and look forward to heading into 2022 with the goal to make us the go to agency for outstanding content creation. 

 

New Recruits

We couldn’t do what we do without our team. We are delighted to have been able to welcome so many new team members this year including Alice Jupp as PR Executive, Chanelle Moscardon as Marketing Manager, Judit Rosa and Laura Castelli as Social Media Managers and Athina Antonellou as Influencer Marketing Manager. 

We can’t wait to see what 2022 has in store for us. We are ready for the challenges and excited to continue to grow and develop as an agency. 

Our Clients

Olives N Meze, Soho and Clapham – PR, Marketing, Social Media Management, Productions

Eco, Kingston and Clapham – PR, Marketing, Social Media Management, Productions

Happy London – PR, Marketing, Social Media Management, Productions

Temakinho, Soho and Tower Bridge – PR, Marketing, Social Media Management, Website Creation, Productions

Ritu – PR, Marketing, Social Media Management, Website Creation, Productions

Hamlet Hotels – PR Management

The Tooth Club – PR Management, Productions

Onyx – PR, Marketing, Social Media Management, Productions

Republic W4 – PR Management, Productions

The Pepper Tree – PR, Marketing, Social Media Management, Productions

Array – PR, Marketing, Social Media Management, Website Creation, Productions

Bosporus – PR, Marketing, Social Media Management

Biscuit Boutique – PR Management

Hospitality Titans – PR, Marketing, Social Media Management, Productions, Event Management

Jack Solomons Club – PR Management

Sophie’s Steakhouse – PR Management

Fulwell 93 – Event Management

Em Sherif – PR, Marketing, Social Media Management, Website Creation

Want to see your name on that list in 2022?

Get in Touch Today

From Refugee to Restaurateur - Launching Eggoland

Overview

Posh Cockney was hired to manage all Marketing and PR for professional boxer, Sohail Ahmad’s personal brand alongside the launch of his new restaurant EGGOLAND in central London. The following case study is a breakdown of what services were provided and how they were carried out.

Our Objective

Our objective was to use Sohail’s inspiring story to grow his own personal brand on social media and subsequently use this to promote and market the opening of his new restaurant and create an integrated and ongoing marketing campaign to ensure prolonged success.

Challenges

With Eggoland located in central London, we had to obtain press and media coverage within a highly saturated market and target a niche clientele in order to beat surrounding competitors. The venue for the restaurant needed to be completely transformed inside which meant we were promoting a new restaurant without any assets or images. Due to COVID, we also had multiple delays in opening the restaurant and being unable to release a definite launch date to the press meant that building momentum for the opening was complicated. We also had no website or social media to build on for the restaurant, so everything was created by the team at Posh Cockney. We had to ensure brand cohesiveness across the different marketing channels we were using.

Our Approach

Our team immediately focussed on getting to know Sohail and his values, using this to create an intricate understanding of his own personality for his self branding as well as an understanding of his vision for the restaurant and how he wanted it to be perceived in the press. 

A brand deck was created which we used to build a new website and social media channels to ensure that we had digital platforms to create momentum for the opening of Eggoland. 

Our approach with this client was to ensure that we implemented a PR and marketing strategy that enabled Sohail’s own personal brand to grow (via press coverage and social media) which could simultaneously increase the brand awareness of Eggoland and its big opening.

What we did 

We reached out to UK press, journalists and media channels to share Sohail’s story which simultaneously gave us the opportunity to promote the launch of his new restaurant. 

At the time, news of Afghanistan and the situation for refugees who were entering the UK was making headlines, we jumped on this, gaining news interviews and press coverage for Sohail, all with mentions of Eggoland. 

We created and implemented a social media strategy for the Eggoland account. We built momentum for the opening by releasing teaser content each week before eventually releasing branded content and assets which were both scheduled and targeted to specific audiences. 

We filmed and posted content of the construction process of the restaurant venue, striving to create and attract clientele by sharing the journey of the restaurant with them. 

Posh Cockney Productions created fun images of the food and venue, as well as an experience video, to help aid the marketing campaigns. 

We managed Sohail’s personal social media accounts and grew his following by ensuring he was engaging with the correct demographic that he wanted to connect with and also attract to his restaurant. 

We designed and built a website for Eggoland.

We planned and organised a launch event for Eggoland and invited journalists and influencers. This created a huge buzz around the opening.

The Results

Sohail’s Story and the opening of Eggoland got featured across multiple press channels including BBC, SKY, GBNews, The Metro, The Daily Mail and more. 

Pre-opening we landed coverage in 16 publications with an estimated 205k coverage views and 2.5k social shares.

Post opening we landed in another 25 publications with a readership of 1.1B reaching an estimated 933k people and with 1.25k social shares.

Everyone was talking about Eggoland! You can see some of this press coverage HERE.

Eggoland social media accounts grew by approximately 1k followers per month in the first 6 months.

What's next?

We will continue to build brand awareness for Eggoland through PR and Social media.

Since opening, Eggoland has launched a number of new menu items which we are supporting on. We have introduced the use of paid ads on Google and Instagram as well as email marketing and TikTok.

Key Services Supplied

  • Marketing – Traditional and Digital
  • PR – Press releases/Influencer and Press engagement
  • Content Creation – SEO/Photography/Videography/Blog writing
  • Social Media Management
  • Website development
  • Reporting – Weekly/Monthly
  • Budget Planning
  • Strategic Planning
  • Crisis Management
  • Event Management
  • Project Management

Enquire Now

Posh Cockney News

It’s been an exciting few weeks here at Posh Cockney, with client venue openings, press events and a new set of Future Stars starting as well as some exciting new client signings. 

New Venue Openings

Our new venue openings kicked off last week with Array in Essex. This was a star studded event in the beautiful new restaurant, opened by Love Island’s Kem Cetinay. Take a look at some of the incredible press coverage of the event here.

eggoland interior

This week is the soft launch of EGGOLAND, a new egg-based restaurant in Fitzrovia. The team are looking forward to attending the press launch later this week and continuing to grow this fantastic brand. This week alone, owner Sohail Ahmad has been interviewed live on Sky News breakfast with Kay Burley, as well as by The Telegraph. Everyone’s talking about Eggoland!

We wrap things up at the end of the month in St John’s Wood with the launch party for Ritu. The restaurant opened its doors to the public last weekend to incredible reviews.  If you love Indian food and stunning decor, this is the place for you!

 


Posh Cockney has provided full PR management to all of the above venues, as well as social media management, website design and creation and graphic design. 

Our Future Stars

The future star programme has been a huge success here at Posh Cockney. We have been blown away by the talent and are so proud to be able to offer many of our interns jobs at the end of their placements. 

The Future Star Programme allows young people to gain real life experience in PR and Marketing, with the constant support and guidance of the Posh Cockney team. Find out more about the programme here

HAPPYest Customer

Our client, Happy London, has launched a competition to find London’s HAPPYest customer. The winner will win free meals at Happy for a whole year! For more information on this, head to their website.

New Clients

We are delighted to have signed two very exciting clients this month, Olives and Mezze and Em Sherif. Keep your eyes peeled for more exciting updates coming very soon!

If you’re a hospitality or lifestyle brand that would like help with Marketing, PR, Web Development or Content Creation, get in touch with us today to find out more about how you can join the Posh Cockney Family.

 


Ivy Asia - What we can learn as Hospitality Comms Professionals

Over the weekend, Ivy Asia has been outed across social media, and today in the national press, for its insensitive promotional content shared across its platforms.

The video, which has now been removed by Ivy Asia, showed two Asian women in geisha costume going through what has been described by many as a ‘Little Britain style sketch’ whilst traveling to the Ivy Asia Chelsea.

The pair then arrive at the restaurant, where all of the guests are notably white and shocked at the arrival of the women. 

Restaurant critic Jay Rayner tweeted “It’s the grotesque racist stereotyping of an entire set of cultures being used to sell that food.” 

The main outcry across social media has been ‘who signed this off and why!?’

No Such Thing as Bad Press?

Many people may argue that there is no such thing as bad press, and with the Ivy Asia now being spoken about in almost every national newspaper, brand awareness is certainly high.

However, in an age where ‘cancel culture’ is booming and society is pulling together to make a stand against racism, it is very hard to find the positivity in this story for the brand. 

Ivy Asia has now apologised in a statement across their social media pages saying “It was wrong. It was done naively and it was totally inappropriate and culturally insensitive.”
But is this enough? 

 

A promotional campaign like this goes through many levels of checks. From ideation to client sign-off at every level. Which is where the question arises, how did this campaign make it as far as the social media page of one of the UK’s biggest restaurant groups?

What can we learn?

As comms professionals, we need to take stock of this and make sure that we take action to ensure a mistake like this isn’t made on our watch. 

Communication is key. Many companies have taken steps to ensure their teams are more diverse, but are we listening? I am sure there were multiple people who questioned this video, but perhaps didn’t feel like their voice was strong enough to stand up in a room against the decision makers. Your voice is always important. If you are the decision maker or the manager, it’s your responsibility to ensure everyone feels like their voice and their opinion is valid and heard.

If your brand or target audience is from a different cultural background to you, take the time to immerse yourself in that culture and learn from it. London is full of diversity, and full of people who are happy to share their knowledge and experiences. 

“We had a complete ignorance of understanding.” is the statement made by Ivy Asia. As PR and Comms professionals, we cannot afford to have an ignorance of understanding. Our eyes and ears need to be open at all times, absorbing, learning and understanding what is going on in the world around us. 

For more information on the PR services that Posh Cockney offer and how we can help your brand to communicate, get in touch with us today.