Cryptoart, Virtual Sneakers and Digital Real Estate: How Gucci’s marketing has utilised Augmented Reality
Image Credit: HypeBeast Dominating the virtual space Over the last few years, Gucci has been making its presence known in the virtual world. The iconic brand has done this in a way which is not so much dipping its toe into the free-dimensional world, rather, jumping in headfirst and causing a cultural tsunami. From Augmented […]
Does digital hospitality mean less customer service?
In today’s increasingly digital world, fewer and fewer humans are being needed for work positions. Can artificial intelligence achieve the same results as humans in an industry like hospitality, where excellent service is vital for creating memorable customer experiences? What is hospitality? While the industry itself contains businesses like hotels and restaurants, in practice, hospitality […]
