I'm a Barbie girl, in the Marketing world

Come on, Barbie, let’s go party…

Everything is so Barbie central right now and we’re here for it, maybe not in her plastic world, but certainly her marketing world.

The new Barbie movie is coming to our screens on July 21st and her marketing team have certainly got the ball rolling with the build up. So, what makes Barbie so relevant even in today’s day and age?

Consistency, adaptability, and accountability.

Barbie made her big debut in 1959 at the New York International Toy Fair as Barbie Teenage Fashion Model, with many toy buyers sceptical as she didn’t appear like any other children’s toys and dolls.

Move to 2023, and Barbie has remained a huge success where the doll continues to be the subject for cultural, sociological and psychological interest amongst many.

With the new Barbie movie directed by Greta Gerwig coming out soon, what has this taught us about successful marketing tips that we could use?

Nostalgia

What is going to make people resonate with your brand?

Maintaining a loyal identity for brands marketing themselves in front of today’s consumers can be tricky, and sometimes even unsuccessful.

If you had a vast collection of Barbie dolls (I know I did), you’ll know what the instant ‘throw back’ feeling is when you see something you once had as a child.

The clever thing that Mattel has done is create stories that can resonate with Barbie fans. Welcome the characters, Ken, Skipper and Midge, all who formed relationships with Barbie herself, through being a boyfriend, sister and best friend. Not only can you create new stories with the introduction of new characters, but Mattel even declared that Ken and Barbie had actually ‘broken up’ and then got back together. 

This amusement (and relatability!) for Barbie’s fanbase makes stories come to life. It gets people involved. Through sharing on social media, users can create new stories, much like their imagination did as a child. 

Imagination, life is your creation.

This type of nostalgia for toy owners generates trust and confident attitudes towards brands such as Barbie, which in turn influences consumer preferences when it comes to choosing toys for their children.

Barbie’s Playful UGC Content

Now, moving onto what the most exciting thing of 2023 so far… yes the new Barbie film. Alongside the release of the trailer, the next day Barbie’s marketing team released a selfie filter where mobile users could insert their face to an AI-generator which turns them into a Barbie character.

The outcome of this playful interaction is that these images are shareable! This has put meme culture in overdrive as people can’t stop capturing and sharing these AI-generated selfie images.

Interaction is key to any brand, and this is what consumers love. When they can get involved, the relationship between your brand and consumer is strengthened. By adding fun elements into the mix, it can generate conversations and through word of mouth, your brand is out there.

A key thing to note is sustaining that interaction which will maintain your relationship. Longevity should be on your list.

Playful and interactive user generated content can drive nostalgia too, helping everything work in harmony.

Anticipation

Building up a storm before the big launch, social media teasers and short insights…

It’s common knowledge that trailers for films are one of the most useful advertisement tools out there. It’s a teaser, a sneak peak about what is up and coming. 

Promotional mobile trailer advertising for your brand is an easy way of effectively reaching a high number and a variety of people in an extremely short amount of time. Social media trailers can often be more successful as unlike television advertising, viewers cannot change the channel, therefore your brand message is being looked at for longer.

Circulation about Barbie’s life in plastic began last summer. Conversations had started before we’d seen anything! Facing criticism, when the time came for the trailer release;  Barbie’s life in plastic, it’s fantastic!

Social media went crazy when Margot Robbie and Ryan Gosling came to our screens for all but one minute and forty five seconds. The real ‘Dream House’ was brought to life, everything from Barbie’s waterslide (that any child begged to have as part of their Barbie play set), the car, the perfect Barbie legs and the clothes… all that PINK!

This is what is bringing people’s childhoods to life. Barbie is a timeless brand, and the reason it’s still successful is because they are considering their relevance in today’s world. We’ll never get sick of Barbie and her trends because we’re all Barbie girls, in the Barbie world.

 

We cannot wait until the new Barbie movie is released in cinemas!

Get in touch with Posh Cockney today to elevate your marketing campaign and stand out from the crowd.


afternoon tea

Important Dates for your May Marketing Calendar (+ Content Ideas!)

Your May Marketing Calendar

Since our April content marketing calendar blog was a hit, here are some key dates in May to spark some marketing campaign ideas!

1 May – National Loyalty Day

Starting May off strong with National Loyalty Day – use this as an opportunity to thank and engage with loyal customers by awarding them with exclusive discounts or offers. Showing loyal customers you recognise and care about them will keep them coming back for more!

4 May – Star Wars Day

Because of its similar sounding name to the catchphrase “May the force be with you”, 4th May has been designated as Star Wars Day. You could offer an exclusive Star Wars product, or encourage employees to dress up as their favorite Star Wars character. 

6 May – Early May Bank Holiday

With two bank holidays in May this year many people will be out and about enjoying the spring long weekends. Leverage this opportunity to post on your social media channels with suggestions of how they should spend their time – like visiting your store or restaurant. You could even have early May Bank Holiday exclusive offerings!

cocktail

13 May – World Cocktail Day

This day marks the publication date of the first definition of a cocktail – and henceforth has been globally recognized as World Cocktail Day. 

Celebrate the day with discounts on cocktails, or encourage your social media followers to engage with your content by commenting their favorite cocktail. 

The opportunities for this day are endless! You could even create a special cocktail menu in celebration of the day. 

18 May – World Whiskey Day

Calling all whiskey lovers! Promote whiskey on your menus – you could even create an exclusive list of whiskey based cocktails to serve. 

Give discounts on drams to people who visit your establishment on the 18th of May!

21 May – International Tea Day

Tea is a national treasure here in the UK. Not only are you meant to enjoy a cup of tea today, but also gives you the chance to learn about its origins and how different parts of the world do tea differently. 

Promote your afternoon tea offerings on social media and bring all the tea lovers together in celebration of this day, just like this one at the Great Scotland Yard Hotel

afternoon tea

25 May – The Emirates FA Cup Final (Wembley Stadium)

The end of the domestic English footballing calendar the FA Cup final this year features 2 of the biggest and most supported teams in England, Manchester City and Manchester United. 

This is sure to be a day filled with excitement and enthusiasm which will transfer into the hospitality sector. Host watch parties, or ask social media followers who they’re rooting for. 

25 May – National Wine Day

What a great excuse to indulge in a crisp glass of wine. Treat yourself and your team to a bottle of vino. 

Create buzz around this day by giving buy-1-get-1 options on your house varietals. Engage with your social media audience with polls asking their favorite type of wine to enjoy in the spring. 

27 May – Spring Bank Holiday

Another bank holiday! Use the long weekend to promote food and drink packages and showcase your places best offers. 

Host a fun event to get people out of the house and into your establishment!

29 May – National Biscuit Day

There’s no better way to end May than with a sweet treat. Use this day to spark a serious debate about the best biscuit brand in the UK. 

Create a special biscuit based treat to temporarily put on the menu to get people in the doors for an exciting new menu pudding!

We hope you found these May marketing dates useful and can take inspiration from our ideas. Be sure to share your results with us if you do!

Get in touch with Posh Cockney for a tailored marketing plan and content calendar to support your business goals. 


Digital Marketing Trends for 2023… it’s not too late!

Why it’s important

The constant evolution of customer tastes and the expanding market landscape, means your digital marketing abilities need to be tip top. Experimenting with new marketing techniques could open wider opportunities for you as a business, helping you to stay ahead of the curve. No matter the size of your business, big or small, everyone needs to have some of these trends ticked off their list.

What is digital marketing?

Digital Marketing, referred to as online marketing, essentially gives your brand a voice, allowing you to connect with potential customers by utilising the internet and other digital communications to be seen. These methods can also maintain longevity in the relationships you have with current customers. Social media covers a rather large area when it comes to digital marketing, and in today’s technologically changing world, you will struggle as a brand if you are not leveraging these platforms to your advantage.

It can be hard to keep on top of everything all at once but it’s not too late to start implementing these focuses within your marketing methodology.

In-person events are back 

Last month marked three years since the UK was put in lockdown due to the Coronavirus pandemic. Today, in-person events are back, and this is HOT for hospitality and of course any business that involves customer facing roles.

There’s the saying of one-step forward, two steps back, however the forecast for the next year indicates that more and more people are now agreeing to go to in-person events. This is great for gaining traction to your business.

Brands should invest in in-person events and find creative ways on how to capture events in the physical world that can be shared on your digital platforms.

Greater focus on customer experience

Linking to the rise of in-person events and their popularity, the experience you can offer your customer is mega important in leaving that ever-lasting memory of the time they spent with you.

However, online customer experience can sometimes be overlooked. Engagement and interactivity will be vital values within 2023, which means avoiding ‘user frustration’ where possible to ensure a seamless experience is provided. To combat this, you will need to ensure that your digital platforms are easy to navigate and offer services that can help a customer when needed. Does your website have all the relevant information?

Be ‘searchable’

The number of people researching through social media is increasing. With the use of keywords growing, this poses difficulty especially when digital platforms and their algorithms such as TikTok and Instagram are changing more frequently. 

TikTok now has ways in which key words used in the comments section act as new search suggestions so that it’s quick to find an answer or the next video. Trends are a huge factor in what is popular, so brands need to keep on top of what is relevant so that customers engage with their brand. 

Make sure that you are ahead of relevant trends and topics to reinforce and widen your engagement.

Podcasting

Sharing is caring. Knowledge distribution will be key in 2023, and transparency will take the lead. Not only this, but allowing customers to see or listen to a brand will help them resonate with you.

The ability to connect and collaborate with others will also benefit brands in learning from one another which can in turn strengthen their business model. This will give you another level of content creation that will add to the dynamic of your brand.

Podcasting can also seem a fun element to get involved in, you can discuss all the latest topics of discussion and even invite guest speakers.

‘Creator Economy’

Is the term ‘influencer’ dying out? The re-invention of what an influencer is, is certainly evolving but what’s more popular for customers and consumers is the term ‘content creation’. The level of following that someone has doesn’t play a huge factor within this new social media culture, but it’s their ability to create engaging content that matters.

There has been a rise in individuals identifying themselves as content creators with 30% of 18 to 24-year-olds and 40% of 25 to 34-year-olds.

TikTok is a platform that has taken storm since the pandemic and the majority of big brands and companies have hopped on the TikToker bandwagon. Resonance for customers is important, which is why content creators can be seen as more realistic and trustworthy.  UGC content (user generated content) can incentivise customers to purchase from their favourite content creators’ brands.

 

There we have it, a few areas to consider refining and strengthening for your business, it’s not too late to get started!

 

Need a team of hospitality experts to help your brand navigate new and upcoming digital marketing trends? Get in touch with Posh Cockney today.


michelin star

Michelin star: What is it and how can your restaurant get one?

What is a Michelin star?

Michelin star is a highly recognised and respected award in the restaurant industry. It acknowledges the quality and excellence of restaurants worldwide. The Michelin Guide, which started in 1900, was initially published to help drivers find places to eat during their travels. Today, Michelin awards one, two, or three stars to restaurants it considers worthy based on their food, service, and atmosphere. Such recognition enhances a restaurant’s reputation and attracts a diverse group of diners hoping to enjoy the delicate balance of taste, creativity, and quality.

The Michelin Guide is known for its strict inspection process and anonymity while executing its evaluations. It sends local, professional food experts inspectors to various restaurants to evaluate their food’s taste, quality, creativity, consistency, and value for money. The inspections are repeatedly conducted yearly to ensure that restaurants maintain their standards. The inspectors use five criteria to evaluate a restaurant:

  • Quality of products
  • Mastery of flavour and cooking techniques
  • The chef’s personality in their cuisine
  • Value for money
  • Consistency between visits

Now, let’s talk about how a restaurant can aim to get nominated for a Michelin star.

  1. Consistency is key

The Michelin Guide is looking for restaurants that have consistency in their food quality, creativity, and service. Chefs must prepare their dishes to perfection every time. The Michelin Guide is looking for an experience built from various elements, including atmosphere, presentation, and the quality of the ingredients.

  1. Precision and creativity

The Michelin Guide is not only interested in dishes that are well executed but also looks for creativity and innovation. Chefs should aim to bring something unique to the table, putting their signature on their cuisine. The dishes should be visually exciting as well as deliver an outstanding taste.

  1. Time and effort

To achieve a Michelin star, a restaurant must put considerable effort and time into its cuisine. The restaurant should focus solely on providing the best dining experience possible, with an ever-evolving menu and focus on quality produce.

  1. Importance of service

Service is vital to a restaurant experience, especially when seeking a Michelin star nomination. Restaurants should provide excellent service, and the staff must feel passionate about making their customers happy. It is not just about the food but also about the whole experience an establishment offers.

  1. Humility and passion

A Michelin star restaurant should be run by humble, passionate people who are humble and appreciate the hard work and perseverance it takes to deliver a Michelin star experience. The kitchen should be a place of hard work, creativity, and respect where everyone shares the same vision of excellence.

In conclusion, obtaining a Michelin star requires dedication, consistency, and an outstanding dining experience. Although achieving it is challenging, it is an honour and a recognition that opens many doors to a restaurant. While aiming to get nominated for a Michelin star, one crucial thing to remember is to stay true to oneself and the vision of the cuisine each establishment aims to provide.

The difference between Michelin Guide and stars

The Michelin Guide and a Michelin star are often confused with each other, but they are two different things. The Michelin Guide is a prestigious restaurant guidebook published by the French tire company Michelin since 1900. The Michelin Guide rates restaurants on a scale of one to three stars, with three stars being the highest accolade. On the other hand, a Michelin star is an award given to restaurants by the Michelin Guide.

The Michelin Guide is published annually and covers several major cities worldwide, including Paris, London, New York, Tokyo, and Hong Kong. The guidebook is known for being highly selective and only featuring restaurants that meet its rigorous standards. Michelin inspectors, who are anonymous and visit restaurants unannounced, evaluate restaurants based on the quality of ingredients, mastery of flavour and cooking techniques, and consistency. The guide also includes information on restaurants’ atmosphere, service, and value for money.

Restaurants that are featured in the Michelin Guide can receive one, two, or three Michelin stars. One star indicates an excellent restaurant, two stars indicate excellent cooking worth a detour, and three stars indicate exceptional cuisine worth a remarkable journey. The number of Michelin stars a restaurant receives is a highly coveted honour and can significantly impact a restaurant’s reputation and business.

A Michelin star indicates the quality of food and the entire dining experience. Restaurants that receive a Michelin star are known for their exceptional cuisine, attentive service, and inviting atmosphere. The award is highly respected within the culinary industry and is often considered the ultimate accolade for a restaurant.

In summary, the Michelin Guide and a Michelin star are separate entities. The Michelin Guide is a restaurant guidebook that rates restaurants on a scale of one to three stars, while a Michelin star is an award given to restaurants that meet the Michelin Guide’s rigorous standards. A Michelin star is highly respected in the culinary industry and is a significant honour for any restaurant.

michelin star

How to make it onto the Michelin Guide

Making it onto the Michelin Guide is highly selective, and there is no set formula for getting a restaurant listed. However, restaurants can do a few things to increase their chances of being featured in the guide:

  1. Focus on quality: The Michelin Guide is about quality, so restaurants must deliver the best food, service, and atmosphere. The chefs use the freshest, highest-quality ingredients, cooking them expertly and presenting them beautifully.
  2. Be consistent: Michelin inspectors visit restaurants anonymously and at different times of the year, so restaurants must perform consistently. They deliver the same high quality every day, whether it’s a busy weekend or a quiet weekday.
  3. Pay attention to detail: The Michelin Guide is known for its attention to detail, so restaurants must pay attention to every aspect of the dining experience, including everything from the quality of the napkins to the temperature of the wine.
  4. Stand out from the crowd: The Michelin Guide is highly selective, so restaurants must find ways to stand out. This could be through innovative cooking techniques, unique flavour combinations, or an exceptional wine list.
  5. Get involved in the local food scene: The Michelin Guide also looks for restaurants that are part of the broader food scene—participating in local food events, collaborating with other chefs and restaurants, and supporting local farmers and producers.

Ultimately, making it onto the Michelin Guide requires hard work, attention to detail, and a commitment to quality. While there is no guarantee of making it onto the guide, following these tips can increase a restaurant’s chances of being featured.

Want to give your restaurant the attention it deserves? Get in touch with Posh Cockney today. 


Things to do in London this Christmas

What to do in London this Christmas

The countdown to Christmas is on!

Christmas in London is truly magical – the sparkling lights lighting up the streets, gorgeous decorations and the perfect excuse to meet up with loved ones and enjoy the festivities. Here’s a round-up of festive favourite things to do in the capital to make it even more special. 

Rent out the private room at Rake’s Café Bar for a gathering

Located in Liverpool Street, the private room at Rake’s Café Bar is the perfect location for festive gatherings with family and friends. Rake’s is a café by day and a bar by night so it really does cater for any occasion. The room is actually a ‘secret room’ – also known as the ‘Orgy Room’! – so it is sure to be a unique venue for your guests. The venue is perfect for intimate gatherings and is the perfect excuse to gather all your loved ones together during the festive period.

Book Rake’s on their website.

Have a festive meal with a twist at Ritu Seasons of India

Head down to Ritu this festive season to indulge in spectacular Christmas party menus in a stunning setting. With two three-course set menus to choose from, there’s something for every kind of gathering, whether it be the office Christmas party or a catch-up meal with the extended family. The menus run until Christmas Eve.

Both menus are perfect for Christmas parties and get-togethers for tables of eight or more.

Book your table now for an unforgettable Christmas.

Stay at the luxury Andaz London hotel after a day of exploring the city

Experience a luxurious stay at Andaz London hotel located just next to Liverpool Street station. Enjoy the modern and spacious rooms and relax in the incredible range of five restaurants & bars located within the hotel. With the hotel being so close to the tube, moving around London has never been so easy. 

Before settling down for the night in this lush location, make room for an activity-packed festive day in the capital. From the beautiful Christmas lights illuminating Covent Garden, to the decorations filling the shop windows on Oxford Street, there’s always a stunning display to see in London. Of course, there is also Winter Wonderland in Hyde Park, which allows you to immerse yourself in all things festive. This year, they celebrate their 15th edition, so it’s sure to be extra special. With a wide selection of attractions, food, drinks and entertainment, it is guaranteed to have something for everyone.

Head down to Barrio on New Year’s Eve to celebrate in style

Barrio is hosting a showstopping New Year’s Eve event at every one of their venues. From just £15 at all London sites and £5 at Barrio Watford, guests can secure their place at London’s biggest carnival fiesta, which includes a welcome cocktail on arrival. 

Expect a night full of Barrio all-star DJs, confetti cannons at midnight, the infamous Barrio ice luge and non-stop party mash-up mayhem bangers. Set to bring the spirit of the Latin Quarter to your favourite Barrio with their legendary samba dancers and dream team serving the freshest of cocktails straight into 2023. Whether you are doing a congo under a limbo shot stick or wearing a sombrero full of margarita shooters, there are drink packages for everyone to book and celebrate in style. There are a variety of entry times to choose from when purchasing your ticket with the latest ticket entry of 11pm – just in time to raise a tequila as the clock strikes midnight.

Tickets can be purchased on their website.

Would you like to see your venue listed here?  Get in touch with Posh Cockney today. 


Important Dates For Your December Marketing Calendar (+ Content Ideas!)

Your 2022 December Marketing Calendar

December is finally here! Winter is already sinking its claws into the Northern Hemisphere, Christmas lights are getting turned on around the country, and the year will draw to an end very soon. This time of the year holds so many opportunities for marketing teams, so in this blog we’re going to give you all the important dates for you to use in your December marketing plans!

From Small Businesses Saturday and National Hot Chocolate Day, to Christmas and New Year’s Eve, there is so much for all the marketers out there to get playful with, so grab your calendar and a pen, and get planning!

 

The Whole Month – The Run Up To Christmas!

We know this is a topic for debate in itself – when does Christmas start? When does it end? Is it okay to put up Christmas trees in November? But, if you’re working in a customer-facing business, we know as well as you do, Christmas conversations have to start well before December! Christmas should be the focus of your December marketing calendar!

By now, gingerbread lattes should be back on the menu, Christmas photoshoots should have been completed, and you should already be pushing Christmas group bookings and offers harder than anything else you’ve pushed throughout the last year.

Once you have all of your Christmas content, it’s time to plaster it all over your platforms – show your customers why your business is the best place to be during the festive season. And if you’re looking for Christmas-related fun for the office, why not do secret Santa, or spend a day doing a team Christmas charity event? 

 

2nd December – English Breakfast Day

Ah, the good old English breakfast – nothing beats it! There are so many things your business can do to mark this day! You could offer a special one-day-only discount on your English breakfasts, put on an offer where customers get extra hash browns for the day, or take this time to introduce a vegan fry-up if you don’t already have one!

At the very least it’s definitely a good idea to plaster your social media in the best pictures of your breakfasts that you have with the most mouth-watering images. It might even be worth using it as an opportunity to do a new photoshoot for your breakfasts – there’s no better way to entice customers than crisp, clear images of delicious-looking food!

3rd December – Small Businesses Saturday

This day is for promoting small businesses and encouraging people to shop and dine locally. If you’re a small business, why not do a series of Instagram posts and stories discussing the growth of your business, from the initial concept all the way to the present day. If you’re a bigger business, you could promote local small businesses on your socials, or showcase the small restaurants, cafes and takeaways that the team love to go to on their work breaks!

 

4th December – National Cookie Day

This is the perfect opportunity for any hospitality businesses selling cookies to get their names out there. You could offer a one-day discount on cookies in store, or create a special cookie, inspired by your brand, available for one day only – make it the tastiest and most irresistible cookie ever. And, when you’ve made all the hype around this limited edition cookie, you can always please your customers and bring it back permanently for the new year!

 

11th December – Christmas Jumper Day

This is either the day that office workers love or dread, but it can be a great bit of fun! Wandering into the office and finding your boss, who is usually dressed in a suit, sporting a knitted Christmas jumper can definitely be a good giggle for employees (it’s a lot like seeing your teacher at school wearing jeans and a hoodie on a school trip). Having a participation-optional Christmas jumper day can be a great way to change up the vibe at the office, and give employees something fun to look forward to. It also makes for great picture opportunities for the business’ Instagram, a fantastic addition to your December marketing plans for social media!

 

13th December – National Hot Chocolate Day

This one is perfect for a December marketing calendar! Everyone loves hot chocolate in winter, so there’s a lot of opportunity here for businesses to get involved with this one. If you run a coffee shop, you could run discounts on your hot chocolates, or create limited edition ones for one day only! You could even create some boozy ones for the adults!

If you manage an office, you could organise for some luxury hot chocolates to be delivered to the office as a big thank you for all of your employees’ hard work! Or alternatively, have an office charity event where everyone gets involved and sells hot chocolate on a stand, and the money goes to a good cause!

 

18th December – World Cup Final

Getting involved in the World Cup is a great way for businesses to throw events for customers. It’s also a great opportunity for businesses score some great marketing points, and to generally give their brand a trendy, current feel.

For ideas on what you could do throughout the football season, you could host viewing parties and create great group deals for those coming to watch, or bring out World Cup-inspired cocktails and food deals for the viewers at your venue. Andaz London and Azura are both hosting epic viewing parties this football season, be sure to check them out!

The World Cup is also a great opportunity for some reactive PR. It would be a great idea to have someone on your brand’s twitter sending funny reactive tweets in response to what’s happening in the matches. It’s a great way to let your brand’s personality shine through!

 

22nd December – The Start Of Capricorn Season

On this day, the world moves into a new astrological season and Capricorns across the globe will be celebrating their birthdays. Why not create Instagram stories shouting out all of the Capricorns in the office? It’s a great way to have a bit of fun with the team and it helps your customers get to know the people in the business! It’s also something that can be repeated monthly, to be a fun activity which is an integral part of your social media calendar!

 

31st December – New Year’s Eve

The day before we enter a new year brings opportunities for reflection, as well as the creation of new goals. Not necessarily on the day, but you can use the period leading up to the new year to listen to your customers and find out what’s going well, what’s not going so well, and what they would want from the business moving forward. It’s also an opportunity for bosses to listen to their employees in the same way, and for employees to help set new and improved visions for the new year.

If you’ve done this and still want more ideas for the new year period, you could always throw the biggest New Year’s Eve party anyone has ever seen and get your business’ name out there! If you’re looking for a party on New Year’s Eve, try Rake’s Café Bar or Azura.

October marketing

 

Still need more content ideas for your December marketing calendar? Get in touch with Posh Cockney today.


PR trends for 2023

The world of public relations is ever-changing. As we look forward to 2023, there are a few questions on every PR professional’s mind: How will changes in trends have an impact on social media channels? What will the implications of the rise and fall of certain social media apps be for us? Will AI play a larger role in the future and how can we utilise it? How can we be more inclusive and appreciate diversity? What are the best ways to keep up with what’s trending? 

Let’s explore these topics and see what the future has in store for us!

Third-party cookies

As the demand for internet users’ privacy has become more prominent, Google has decided to wave goodbye to third-party cookies. 

But what are third-party cookies? Third-party cookies are the way that websites track and gather information about the places we visit online. This is the reason we tend to see really specific ads that are spookily similar to things we have recently seen or looked up. The cookies pick up on our preferences, making targeted ads tailor-made for us! 

So, what does it mean now that Google is opting to stop third-party cookies altogether? It makes it harder for advertisers to track consumer activity, making re-marketing a challenge.

Here are some handy ways you can minimise the impact of this on your brand:

  • Strengthen customer relationships – A great way to do this is by creating content that is authentic and reliable. Consumers want a brand they can trust to come back to and recommend to their friends and social media audiences.
  • Use other ways to broaden your brand visibility – Maximise other forms of reaching potential customers, including social media, emails and traditional forms of media.
  • Make sure the customer journey is enjoyable from beginning to “end” – If customers have a good experience engaging with a brand they will come back for more.
  • Make good use of first-party cookies – These cookies track a user’s habits on the same website they are using. These can be used to create customised offers and emails, thus enhancing customer experience.

Social media

Users of Twitter and Instagram have recently been quite vocal about their displeasure with the apps and the direction they are going in.

social media

Instagram VS. TikTok

The push for reels and edging away from still images, which is how the app originally gained traction, has left a sour taste in the mouth of many loyal consumers. Not helping matters is the Instagram algorithm filling users’ main feeds with suggested posts. A common complaint is missing posts from those we actually follow and look forward to seeing. All of these issues have, in turn, lowered engagement. 

One way to combat this is to make sure the content created by your brand is genuinely interesting, to flip users’ reactions from being annoyed by random content, to interest and curiosity for something new. Another option, which many brands have been adopting, is leaning into the use of video-based apps such as TikTok, where user engagement is booming and there is positive feedback from users.

Twitter’s Musk situation

Since Mr Musk stepped in as Twitter’s CEO, we have seen several changes take place. The termination of numerous employees, reinstatement of notorious offensive profiles and trialling of a paid version of the app, has left #Twittershutdown and #RIPTwitter trending as of late. 

For those of us who use Twitter as a vital means of communication and relationship building, not to mention connecting with journalists through hashtags like #journorequest, the threat of Twitter imploding poses a significant threat.  

However, all may not be lost, as this could be where Hive Social enters the room. This new alternative to the bird app has seen a surge of people making accounts as they brace for the end of their days on Twitter. Hive has recently hit one million users and could be the alternative that saves the day! One to keep an eye on for fearful PRs.

AI

AI are machines that imitate human intelligence and can be used to complete tasks. Over time, their intelligence grows based on the information received. Some AI that may come in handy for PRs in 2023 include: speech-to-text; text-to-speech; Identifying industry-related influencers; and AI writing tools.

Tools like Jasper AI, Rytr, or Anyword, can have a serious impact on how we write copy. AI writing tools such as these can write just about anything, from press releases, email copy, blogs and more! 

AI like HypeAuditor and Affable can scour the web to find influencers relevant to particular niches, highlighting their demographic insights and engagement, making it easier to assess how they could be relevantly utilised for campaigns. Tools such as these can also be handy when measuring ROI.

Speech-to-text AI can be useful for note-taking during conferences, interviews or presentations. Text-to-speech can transform press releases and other copy into audio for those who prefer this format.

Diversity & Inclusion

As social injustices continue to be highlighted and called out, many brands have attempted to appear diverse and inclusive in their campaigns. Where some brands have unfortunately fallen short is by trying to maximise on the movement for equality without actually demonstrating their solidarity through actions. This kind of ingenuine behaviour is transparent and turns consumers off in a big way. 

To avoid this, your brand should continue to grow and create content accessible to all. Bringing in people from all walks of life, not only in campaigns, but also as members of their internal teams is vital. This should include diversity in race, body type, disability, gender, LGBTQIA+ community and more! Brands that refuse to become diverse in a genuinely authentic way will soon see themselves falling behind competitors who have stepped up their game.

Keeping up with what’s trending

As PRs, we must continue to keep an eye and ear out for what is new and keep up with what is trending. Some great ways to do this are by subscribing to newsletters and attending webinars. Gaining insight and sharing the knowledge wealth amongst our peers will make sure we are always in the loop. 

Some great platforms include Meltwater, PRMoment and, Vuelio, to name a few. And of course, you can’t forget to check out Posh Cockney blogs to keep up with our thoughts on current happenings!

 

 Need a team of hospitality experts to help your brand adapt to new and upcoming PR trends? Get in touch with Posh Cockney today.


barrio bars brunch

Best Bottomless Brunches in London

Bottomless brunch. Who doesn’t love an endless flow of drinks paired with good food and a great atmosphere? Here is a list of the best bottomless brunches in London that are a sure way to get the party going and be the highlight of your weekend.

Kwaku’s Brunch

First on the list, we have Kwaku’s Brunch. This black-owned brunch not only offers bottomless rum punch but bottomless wings too (with vegan and non-alcoholic options available as well!), so you’ll need to come thirsty and hungry. Resident and guest DJs will have you up and fully entertained with the best of RnB, Hip Hop, Afrobeats & Amapiano, Bashment and 90s music. For £42pp, you can enjoy the brunch from 3pm and also go straight into the day party finishing at 10pm.

The last brunch of the year is coming up on 6th November, so if you don’t want to miss out, get your tickets here!

Kwaku's Brunch

Nobu Shoreditch

Next up, if you’re looking for a touch of luxury with your bottomless brunch, then Nobu Shoreditch has you covered. For £110pp, you can enjoy unlimited access to their Japanese brunch buffet with a variety of fresh sushi, Makki, sashimi and unlimited drinks including prosecco, asahi beer or elderflower cooler for a duration of two hours. You also get a choice of main and dessert!

Nobu Shoreditch

Barrio Bars

Okay, so the third on the list isn’t just one, but six different bottomless brunches! But we’ll count them as one because they’re all under the Barrio umbrella. Each of the Barrio Bars sites offer a full-colour, full-flavour experience, serving Latin-inspired cocktails, Mexican street food and, each site has its own unique bottomless brunch! All brunches offer a 2-course menu with bottomless drinks. 

Barrio Shoreditch and Barrio Watford host their 80s inspired La Isla Bonita Brunch every Saturday. Barrio Angel’s brunch theme is Battle of the Boy Bands, on every Saturday from 1-5pm. Every Saturday from 12-5pm, you can catch The Notorious B.I.N.G.O. & Bottomless Brunch at the Barrio Brixton site. You can experience Cardi B.runch on Saturdays from 12-5pm at Barrio SOHO. From 12th November, Barrio Covent Garden will be bringing its La Bamba Bingo Brunch every Saturday.

Barrio Bars

Esq Bar & Grill

And last but certainly not least, we have Esq Bar and Grill. Another fabulous black-owned bottomless brunch and day party. For £35pp, you get the choice of three brunch options, a meaty one, a seafood one and a veggie one. And of course, alongside the food menu, there are unlimited drinks available on both Saturday and Sunday (Sundays are 90s themed)!

Esq Bar & Grill

Want to see your bottomless brunch offering in a list like this? Get in touch with Posh Cockney today to elevate your brand experiences.

In need of foodie recommendations for a full day in the capital? Check out our London Foodie Bucket List blog and never be short on ideas for breakfast, lunch, dinner and late night hotspots!


London foodie bucket list

Your London Foodie Bucket List

Picture this, you meet up with your buddies, it’s been a million years since you’ve all seen each other and you’re all thinking the same thing – it’s time to get some top-tier grub at some of London’s many food spots. But what’s this? No one actually knows where to go? That’s where you step in: rising above as the foodie god of your friend group and guiding the way to the best culinary spots in London. 

Your friends start cheering, everyone around you starts to slow clap. You did it. You saved the foodie day! Sounds good? Well, then, you’ll probably want to read on and discover Posh Cockney’s London Foodie Bucket List.

All-day foodie fun

Gourmaze: The Tasty Treasure Hunt is perfect for all you scavenger hunt lovers out there. Satisfy your sense of adventure while indulging in hidden foodie gems across London. In your group, you’ll follow riddles sent straight to your phone, and working together to solve them will lead you to find the mystery dishes. This is a fun cross between a food walking tour and an escape room.

Start the day right

Breakfast is the most important meal of the day, or so they say. So why not start it off with a bang?!

Cafe Kitsune has a range of French Japanese-inspired pastries. Dining here will have you asking, am I in London, Tokyo or Paris? But don’t worry, you are definitely in London as long as you head down to the Belgravia branch. You have the choice of eating on their mezzanine floor or the sun-soaked Motcomb Street terrace, (sun-soaked-ness may vary based on the weather).

Chestnut Bakery serves up unique and beautiful sweet and savoury croissants and other baked goods you can enjoy alongside your morning coffee. If you like seeing how things are done, then you’re in luck as you may be able to see the bakers at work through a glass window!

Or maybe you’ll be in the mood for something a bit more hearty. Well, in that case, you might want to make your way to Palette London for brunch. Suitable for vegans and meat eaters alike, there are a range of dishes that can satisfy any craving.

Breakfast in London

Lunch of champions

Hackney Road’s Morito’s menu draws inspiration from Southern Spain, North Africa, and the Eastern Mediterranean. Fresh dishes paired with flavoursome wines will leave you feeling relaxed. If you enjoy vegan cuisine then you’ll be glad to hear about their All Vegan Monday dinner.

I had to slip one in for all the anime lovers. Uzumaki London is an anime-themed Japanese restaurant that brings anime food to life. But even if you’re not a massive anime fan, you can still enjoy hot, delicious ramen in a restaurant with immaculate vibes.

Lunch in London

Dinner and a show

If you like your dinner with a bit of a show, the Mako Nita is definitely one you need to add to your list. Situated in Shoreditch Funhouse, this exciting foodie spot is in the perfect location filled with diverse cultures and bustling nightlife. The restaurant itself offers dishes and traditional performances inspired by Japanese and Peruvian culture.

Park Row, home to The Monarch Theatre, pays homage to some iconic heroes and villains in the DC universe. The menu is designed to take you on a culinary and visual journey. This gastronomic show has carefully crafted staging and immersive courses that play with your senses.

Dinner in London

If you manage to snag tickets for Taste Film, then you are: a) Very lucky b) In for a treat and c) We’re jealous. Taste Film is an interactive food and film experience that allows you to eat what you watch. This is not an everyday event so be sure to check in advance to see what’s showing and when, and book those tickets in advance so you don’t miss out!!

Dinner in London

A night to remember

If you’re down for drinks along with great food, then Barrio Bars is the place to be. Offering authentic Mexican Street food and delicious drinks that can get any party started, Barrio can be found in Soho, Brixton, Angel and Shoreditch – with bars opening in Covent Garden and Watford VERY soon. DJs, dance floors and 2-4-1 cocktails, what’s not to love?!

Night out in London

Hongdae Pocha is a retro-style Korean pub where you can drink the night away with traditional Korean liquor like soju and makkoli, whilst tucking into authentic and mouth-watering Korean dishes.

 

And there you have it. Your brand new London culinary bucket list that will satisfy any group of friends looking to have a fun foodie day in London!

Want to see your F&B business in lists like this? Get in touch with Posh Cockney today!


Important Dates For Your October Marketing Calendar (+ Content Ideas!)

Your October 2023 Marketing Calendar

Autumn has finally arrived in the UK, which means it’s the final quarter of the year for businesses and their marketing agencies in London and the UK. Although Aperol Spritz season is over and temperatures have dropped, there are many exciting aspects to this cosy, spooky and colourful season to add to your digital marketing agency’s marketing, public relations and social media content strategy.

This month is packed with essential dates not to be missed in your marketing agency’s October marketing calendar, and we’re here to talk you through all of them! From International Gin and Tonic Day to Halloween, there are many notable dates this month, allowing your business to get fresh attention and bring your customers memorable experiences.

Join us as we prep for PSLs, cosy knitwear, and warm, hearty food!

1st October: International Coffee Day

Your digital marketing agency’s October marketing calendar for your clients should kick off with International Coffee Day! Coffee is one of the most popular beverages worldwide, and this day should missed if you’re a coffee shop or serve breakfast in London.

Offer promotions such as double stamps on loyalty cards or one-day-only special coffee mixes. Or, host a coffee-themed event featuring espresso martinis and other coffee-based cocktails and mocktails. This is also the prime opportunity to introduce pumpkin spice lattes at your London cafe!

October marketing

1st October: World Vegetarian Day

The first day of October is busy because it is also World Vegetarian Day! Mark this day on your content calendar if you’re in the hospitality marketing and public relations industry, recognising all of your veggie diners, who are sometimes forgotten. Many restaurants in London are increasingly adding vegetarian and vegan options to their menus — even meat-based restaurants and steakhouses!

You could share resources on your socials that discuss the planetary benefits of going vegetarian or run offers on your non-meat dishes. It is a great way to recognise whether your restaurant in London has enough vegetarian and vegan options!

2nd – 8th October: National Curry Week

If you’re a restaurant in London that serves curries, this is the perfect week to run promotions and offers and to draw new customers to your business. When you hear the word ‘curry’, most of us think of Indian cuisine, but there are many more curries across multiple cuisines, such as Thai Green Curry or Japanese Katsu Curry.

If you are looking for Indian curry restaurants in London, check out Ritu for some of the best Indian food in the capital!

9th October: International Beer and Pizza Day

We dare you to name a better combination! This one is a super easy date for hospitality marketing agencies in London to mark, especially if your client’s restaurant specialises in pizza. Put on a special offer for the day where customers can get a pizza and a beer for a reduced price! You could even allow customers to swap out the beer for a different drink if they dislike it.

October marketing

10th October: World Mental Health Day

This date is not necessarily a marketing opportunity but an excellent opportunity to share resources across social platforms, so consider adding it to your October marketing calendar. From national and local support services to top tips for effective wellness practices, using your platform to share advice and information can be impactful — you never know, it might reach somebody who needs it!

13th October: World Egg Day

Going hand-in-hand with International Coffee Day, your clients with breakfast restaurants in London will need this date in their October content plan. It’s time to highlight the most important meal of the day and the versatility of eggs in various breakfast dishes. Offer a two-for-one promo or extend your breakfast hours all day for the special occasion. What a fabulous opportunity to highlight a cafe or breakfast restaurant’s speciality!

15th October: World Students Day

By mid-October, university students have already been in classes for a while. So, adding World Students Day into your promotional calendar can be an excellent way for your clients to give students a pick-me-up after weeks of long days and essay writing.

Bars can run a student night with discounts on drinks, or restaurants can offer higher student discounts for this day. To further engage with the student audience and gain your business a fresh following beyond this key date, consider offering a permanent student discount with proof of a student ID!

22nd October: International Champagne Day

October brings us International Champagne Day — the ideal opportunity to host a themed brunch in London or a DJ brunch! We all know there’s nothing like holding a beautiful champagne flute and clinking glasses with friends while enjoying a delicious meal and entertainment. So, let’s get brunching!

25th October: World Pasta Day

Whether you’re a fan of classic spaghetti and meatballs, creamy fettuccine alfredo, or adventurous with exotic pasta shapes and flavours, this day is all about embracing the joy of pasta — a day made for pasta restaurants in London. Join the pasta party by offering exclusive pasta-themed promotions, such as a free drink with the purchase of a pasta dish. Or, run a pasta-making masterclass!

31st October: Halloween

Of course, October ends with Halloween, a favourite holiday for many — and the most fun for digital marketing agencies in the hospitality industry! If your business is a bar, you could create a unique cocktail, or if you run a nightclub, you could throw a terrifying Halloween party. Many people will be looking for activities such as Halloween markets, maize mazes and pumpkin picking near London. So, if your client’s venue offers any of these Halloween activities, expect their social media to buzz!

 

Still need more content ideas for your October marketing calendar? Get in touch with Posh Cockney today.