To promote the Iftar offering at Meet Bros, with the goal of 700 covers per week
In order to increase brand awareness of Iftar at Meet Bros, we planned and executed a pre-Ramadan tasting event. We invited a select group of journalists, influencers, and VIPs for an intimate dinner, where they could try Meet Bros’ Iftar set menu, capturing content to be shared on the run-up to Ramadan.
Alongside this, we:
– Created an event on SevenRooms with prepayment integrated
– Web page created with SEO optimisation, regularly updated
– Keyword research & blog
– Circulated a press release
– Promotion via email marketing
– Photoshoot & editing
– Regular promotion on social media
– Video & blog interviews created & shared
Consistent, omnichannel promotion.
Our team worked hard to ensure Meet Bros has a strong digital presence, ranking high for ‘Iftar in London’ as well as having a presence in all Iftar round-ups in top-tier publications.
High-quality imagery and videography also played a key part in attracting customers’ attention online.
During Ramadan, we worked closely with the Meet Bros team to continually promote Iftar at Meet Bros, as well as react to any changes.
We quickly learned that guests were reluctant to pre-pay for the set menu, with many opting for the A La Carte menu instead. We quickly adapted the booking system for this, as well as changing the messaging within our marketing channels.
We kept a close eye on any Iftar round-ups in top-tier publications, ensuring we were slotted in if not already mentioned.
As this was Meet Bro’s first Ramadan in London, a lot was learned very quickly, and we had to react and change the offering based on customer feedback.
The initial set menu, whilst fantastic, was priced very high and was complicated for the kitchen team to pull off on such a large scale.
– 14 pieces of press coverage, full report can be seen here.
– First page search result rankings for Iftar in London-related queries.
– 7,508 Iftar page views
– Covers: 758 Ave weekly covers
Following the success of Iftar at Meet Bros, the restaurant had a record breaking Eid weekend with 995 covers from the 12th to 14th of April.
Now that we have successfully reached a large Halal audience, our focus will be on retaining these customers, through the introduction of a loyalty programme, whilst implementing a strategy to reach a wider target audience.
"The experience and expertise they have is invaluable"
I have worked with many other Marketing Companies before and I have not crossed someone like Posh Cockney.
The desire and commitment to work alongside us is highly personalised. They are enthusiastic, committed, and understood from the beginning that every business is different. The willingness to learn and work with us is exceptional.
For me what makes it great is that they are flexible to meet our demands as a business. The experience and expertise they have is invaluable.
Liam and the team understood at earlier stages that this would be challenging but accepted it and have excelled with the brand and vision of Meet Bros UK!
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