Month: May 2022

Your June Marketing Calendar

Summer is so close, we can almost taste it! Or maybe that’s just the delicious taste of St Martin’s House’s Jubilee Specials Menu…

Speaking of, June has got so much in store for all us Brits this year, from the Queen’s historic Platinum Jubilee to strawberries and cream at Wimbledon (let’s be real, who really goes to watch the tennis??). 

What better way to embrace these upcoming events than by including them in your June content calendar?

Without further ado, here are some of the June dates Posh Cockney is preparing for this year.

2nd-5th June: The Queen’s Platinum Jubilee Weekend

June starts off with a bang with the Queen’s Platinum Jubilee Weekend. School’s out, work’s out, and hopefully the sun’s out over this four-day celebratory weekend.

There is so much versatility when it comes to what your business can do for the Jubilee. Entice your holidaying customers with exclusive weekend-only offers, or create limited edition patriotic dishes/drinks that no one will want to miss.

Whether you own a shop, restaurant or even a dental surgery, get your red, white and blue bunting out for the kill. You can never go wrong – plus it’s not often we get to celebrate a Platinum Jubilee!

5th June – The Big Lunch

One key part of the Jubilee Weekend is The Big Lunch. The Big Lunch is an event created by Eden Project Communities as a way to celebrate community connections during this weekend of patriotic togetherness. Of course, this means street parties galore! 

Is your business at the very heart of your local community? Can you provide food and drinks for any street parties happening near you? There’s always a way to get involved, and this will, in turn, solidify and strengthen your business’ relationship with the local community. 

Use this as an opportunity to get to know your existing customers and introduce yourself to new ones – as well as having a good old time!

6th June – National Donut Day

If you’re an F&B business, this is your chance to highlight the donut dessert offerings on your menu, whether it’s a jam donut, a cronut, or a classic Homer Simpson-style treat. 

Create a special offer for any donuts on your menu and share with your followers on social media. Or, why not use Instagram stories to ask followers to vote on their favourite kind of donut? This will help increase your engagement, plus give you some new menu ideas!

Don’t already have a donut on your menu? This is your opportunity to premiere one in the best way possible. Create something unique, wacky and newsworthy, and you may be in for a chance of some press coverage

7th June – World Food Safety Day

Show off how brilliant and thorough your F&B business’ food safety practices are by highlighting them on social media! Showcase your kitchen’s cleaning process on Instagram Stories, or even share your food hygiene rating score.

You could even use Insta reels to give your customers a tutorial on how to keep their kitchen extra clean at home. Know any great hacks? Get sharing! This can both humanise your brand and entertain your followers, alongside demonstrating your business’ value of top notch food hygiene.

8th June – Best Friends Day

Got any best friends amongst your staff team? Post photos of them on social media and ask them to share why they love their best friend so much.

Why not create a special offer perfect for duos? A 2-for-1 offer is a true crowd pleaser, and you can use this on any products you think a pair of best friends would want to purchase. Are you an F&B business? Promote a 2-for-1 offer on selected cocktails for all customer pairs that can prove they’re besties!

10th June – World Gin Day

Who doesn’t love a bit of gin? Tempt your customers to a special offer on all your gin-based offerings and share on social media. 

Not an F&B business? Get a shot of your team having a refreshing drink over their lunch break – doesn’t have to be gin, no one will know! 

If you’re a hotel or events venue, partner with a local gin distillery and set up a gin-based tasting, or even work with them to set up a competition where winners receive a VIP trip to the distillery.

12th-18th June – Healthy Eating Week

Before we tuck into a whole load of strawberries and cream-based desserts later this month, the middle of June means it’s time to embrace healthy eating. 

If you’re an F&B business, make a special effort to promote your veggie and vegan menus, and create offers for your healthiest dishes and drinks (smoothies are your best friend here).

Anyone who works in an office can set up a healthy eating table for their hungry colleagues, and share on social media for all to see.

19th June – Father’s Day

It’s time to celebrate all fathers young and old, dead or alive! Ask your team to share a photo of their dad and one thing they love about them for the company Instagram.

What do (most) dads love? Beer. If you’re an F&B business, reward all dads that come into your restaurant with a free pint of beer. Or, mix it up and do something to stand out from the rest. Dads hardly ever receive flowers, so why not be the first to give them? Your brand is sure to be remembered for this kind and unique gesture.

24th June: Bring Your Dog to Work Day

Forget the Queen’s Jubilee! There is no day more important in June than Bring Your Dog to Work Day. 

This one’s fairly self-explanatory… bring your dog to work. But like all novelty days, there are always ways to mix it up. For example, ask your team to bring in any pet of their choice (although the pet tarantula might be a miss). Is your office full of cat-lovers? Make the day your own and bring in your pet cats – just be prepared for some potential violence in the staff room!

It cannot be forgotten that Bring Your Dog to Work Day is an event created by ethical pet company Hownd to raise money for animal charities. If you’re a F&B business, perhaps dedicate a special dish to the cause and have a percentage of profits go towards an animal charity. Or make your restaurant dog-friendly for the day (if it isn’t already) and ask dog-owners to donate to your chosen charity.

(Pictured – Judit, Head of Social Media with her pooch!)

27th June – Wimbledon begins!

Ah, Wimbledon. Strawberries, cream and sunshine… oh, and a bit of tennis. 

This is your chance to serve up a strawberry and cream-based dessert better than anywhere else and showcase it all over socials. Give it your own branded twist, or do something wacky and outside-the-box that might grab the attention of journalists. There’s always scope for a limited edition strawberry and cream-themed cocktail, hmmm.

With Wimbledon being a live sport, anything can happen. Get your funniest social media team member to provide Twitter commentary throughout the matches – there’s nothing better than quick reactive brands. 

If all else fails, any F&B site with a pub garden has a fabulous advantage here. Create special discounts on some of your best drink offerings and start screening the matches. As long as you can entice customers with a big screen, they’ll stay for everything else you offer.

Still need more content ideas for your June marketing calendar? Get in touch with Posh Cockney today.

We have some exciting news!

After a competitive two-stage pitching process, Posh Cockney has been selected by Andaz Hotel, London as their new PR and Marketing agency. 

Posh Cockney will manage all communications including PR and Social Media for both Andaz Hotel and its five F&B sites. 

Andaz London Liverpool Street is a luxury lifestyle hotel with 267 spacious guest rooms, situated adjacent to Liverpool Street station. Whilst part of the Hyatt group, the hotel embodies its South London persona with modern decor and an ethos of being your true self. 

Posh Cockney CEO Liam Norval commented:

“Andaz London Liverpool Street is an incredible hotel and we can’t wait to get started. This is a fantastic partnership and we are very excited to work alongside their team, putting creative and strategic plans in place to improve their brand awareness and boost weekend bookings.”

We are very excited to get creative with incredible campaigns for this exciting new client – watch this space!

Luxury Hotel in City of London | Andaz London (hyatt.com)
@andazlondon

Looking to shake up your PR and Marketing? Contact us to see if we can help.

The term ‘metaverse’ has been thrown around a lot lately, especially since Mark Zuckerberg announced his plans to develop it. But what actually is it? In this blog, we explore everything you need to know about the metaverse.

What is the metaverse?

The metaverse is yet to exist in its entirety but here’s what we know now. It’s an artificial universe accessed through two technologies: virtual reality (VR) and augmented reality (AR). You’ll need a VR headset to view and participate in it, but the idea is that people can interact with one another in a more immersive way with this three-dimensional experience. 

However, the difference between the vision and reality is vast. The vision is a virtual space entered through a single gateway. Right now, each metaverse is separate. Meta and Microsoft are rolling out their own metaverses, to name just a couple. For the vision to work, the platforms must have a seamless connection so that you can switch between them without using separate gateways. 

Supporters of the metaverse envision an online world to stay connected with friends and family, through concerts, conferences and trips around the world. This will come at a price. Expect decentralised economies trading in cryptocurrency. You’ll be able to buy and sell virtual goods, NFTs and event tickets. The driving force behind the construction of the metaverse is of course to generate a bigger digital economy. 

Who owns the metaverse?

Strictly speaking, no one and everyone. There is no specific company that owns the metaverse. Facebook’s rebrand to Meta may make you think otherwise, but Meta and the metaverse are two different things. The metaverse vision includes companies working together to provide a seamless interface, however there is yet to be any collaboration between companies. That said, the metaverse will technically be owned by those that built and use it; software developers, engineers, computer scientists, artists, world builders and users. However, the companies that own the tools to allow these people to do their jobs will also have an influence in the future of the metaverse. 

When will it arrive?

The metaverse as a single, connected space will be years in the making. There just isn’t the internet infrastructure to host millions of virtual users across the globe just yet. The metaverse will need strong and fast internet connections, otherwise the virtual world will be full of glitches – hardly the user experience Meta and other companies are aiming for. 

Mark Zuckerberg expects to see the metaverse mainstream in the next 5-10 years. But don’t get too excited – it’s still in the early stages of development. However, some features, like virtual reality meetings and games (Fortnite and Roblox), are already operational. It’s the interoperability of these features that’s needed to progress. 

How will this change the way we work?

Working remotely is already a reality for many of us. However, what could change is how we interact with each other online. Meta has already released Horizon Workrooms, a virtual reality space to hold meetings. Other tech giants are following this trend, with Apple investing heavily in its AR glasses and Microsoft launching Mesh for Teams, a mixed reality feature. This could mean a move away from Zoom meetings and a move towards meetings held in VR.

Companies could also develop their own virtual workspace to allow you to work from the office, from home. It takes all the benefits from working in the office (collaboration, efficiency, resources) into a virtual space whilst removing all the hurdles (commuting, renting an office space, overseas colleagues).

It could also mean attending conferences across the world with your digital avatar and conducting training sessions via AR, which could cut your staff training times by 60%. This hypothetically makes for a more inclusive and accessible workspace, provided that everyone has a VR headset and a stable internet connection.

No matter how you feel about the expansion into the metaverse, it’s clear that’s where the future is heading. By 2030, experts predict that a large proportion of people will be using the metaverse in some way. PwC predicts that 23 million jobs will be using VR by 2030 too.

The impact of the metaverse to enhance our digital experience has huge potential. Instead of working from home, you could be working from your own digital workspace, whether that’s on the beach, in the jungle or alongside your coworkers’ digital avatars. The future is much closer than we think! 

Interested in learning more from Posh Cockney’s insight? Get in touch today.