Blogs

No matter how passionate you are about your career, it can’t be denied that the busy 9-5 doesn’t often leave us much time for self-educational activities like reading. For many, podcasts have become the solution to this. In this blog, we share our recommendations for the best business podcasts currently making waves in the industry. 

The word ‘podcast’ itself comes from the contraction of the words ‘iPod’ and ‘broadcast’, and is another form of digital content that can be streamed anywhere, at any time. Unlike books, podcasts are great for multitasking, as they can be listened to while completing a separate task, including even travelling to work. 

And they can be about anything. Whether you’re interested in cooking, true crime, business or even motherhood, there’s a podcast out there for every subject matter you can imagine. Providing both information and entertainment, this diverse variety is what makes podcasts such an attractive content form, as well as the fact that they’re accessible on a range of platforms.

Many people prefer podcasts for the casual tone they present that makes it feel like chatting to a friend – something that otherwise can’t be experienced in written form.

In 2004, there were barely 3000 podcasts available. In January 2021, Apple Podcasts estimated that there were nearly 2 million podcasts now available to listen to. Clearly, the popularity of podcasts is increasing significantly everyday, and this is partially thanks to how accessible they are to create. 

Many brands create podcasts as a strategy to engage their audience. They can help to:

• Increase the notoriety of your brand
• Show your brand’s more human side
• Demonstrate your expertise in your field
• Build a stronger connection with your audience

But before you make your own, it’s a good idea to know what’s already out there. Whether you’re looking for inspiration or just some new podcasts to follow, here are Posh Cockney’s suggestions for the top 5 best business podcasts:

‘Online Marketing Made Easy’ with Amy Porterfield

Amy Porterfield is an online marketing expert who hosts the top-ranked podcast Online Marketing Made Easy. With hundreds of thousands of monthly listeners, Amy is a business mentor who has helped thousands of entrepreneurs, business owners and educators to build their businesses through online marketing strategies.

‘Marketing Made Simple’ by StoryBrand

Every week, Marketing Made Simple will give you the best practical tips to develop your marketing strategy in an easy and straight-forward way. Hosted by Dr. JJ Peterson, this podcast will teach you how to grow your business both bigger and faster. 

‘The Diary of a CEO’ by Steven Bartlett

With more than 5 million downloads since its launch, the Diary of a CEO podcast is a real success. Once a week, Steven Bartlett helps to share the advice and experiences of his guests from a variety of business backgrounds. This unfiltered podcast unveils the “behind the scenes” of being an entrepreneur, including both the pros and cons.

‘Goal Digger Podcast’ by Jenna Kutcher

In Goal Digger Podcast, Jenna Kutcher shares all the best-kept secrets in the industry, with the aim to help more women achieve their dreams and establish successful businesses. Listen to inspirational interviews with leading women in business.

‘The Garyvee Audio Experience’ by Gary Vaynerchuk

Gary Vaynerchuk is an entrepreneur, CEO, investor, vlogger and public speaker. Today, he is also considered as one of the “most forward thinkers in business”. His skill? Gary is a trend-spotter and knows how to help brands adjust to new shifts on the horizon. Listen to The Garyvee Audio Experience to get VIP access to the future.

Need more business advice and don’t think a podcast will cut it? Get in touch with Posh Cockney today!

The first International Women’s Day was held in 1911 spanning across Austria, Denmark, Germany and Switzerland. Today, 111 years later, the event is celebrated all over the world and marks women’s achievements both past and present globally. 

Today however, we’re celebrating the women who are thought-leaders and innovators making an impact in our industry.

Jennifer Polk – Gartner

Jennifer Polk is Managing Vice President at Gartner. An expert in business and marketing, Jennifer has over 18 years of experience working with B2B and B2C organisations. She now leads a team of experts who advise on go-to-market strategies, demand generation and marketing agility.

What we particularly admire about Jennifer, aside from her marketing achievements, is her developed approach to leadership. In one of her blogs, she encourages others to lead with ‘openness’ and ‘show up differently’. You don’t have to be an official leader to show leadership; Jennifer’s mantra, ‘be open’, is an example of that.

Sophie Miller – Pretty Little Marketer

Sophie Miller started her business when she was studying towards her degree and noticed a lack of information online about marketing that was easily digestible to beginners. In 2020, she created Pretty Little Marketer, a “community initiative aimed to help and inspire marketers to find their feet, voice and confidence in the crazy world of marketing”.

Pretty Little Marketer’s Instagram account, which serves up everything from marketing strategies to freelancing tips, now has over 33,000 followers. The LinkedIn account has over 70,000 followers. We love Sophie’s content because she’s all about helping and inspiring others to succeed in their marketing careers.

Clara Shih – Salesforce

When we talk about impactful female leaders, Clara Shih has to be one of them. Clara is CEO of Service Cloud at Salesforce, a customer service platform. However, she is also a business owner and author. Her book, The Facebook Era, has been featured by The New York Times and is used as a textbook at Harvard Business School.

Clara has also been named one of Fortune’s Most Powerful Women Entrepreneurs, Fast Company’s Most Influential People in Technology, and Businessweek’s Top Young Entrepreneurs. She is committed to making the tech industry a more diverse place by empowering the people that work for her and encouraging more girls to study tech and engineering.

Joanna Wiebe – Copyhackers

Joanna Wiebe is known as the original ‘conversion copywriter’ and is the creator of Copyhackers.

Joanna’s been optimising copy for a lot longer than most companies realised their copy needed optimising, solving their pain points before they knew they had them! Her expert knowledge on all things copywriting has led big-name companies her way: think Canva, Sprout Social and BT to name just a few.

She’s also coached more than 70,000 people from start ups to international agencies. So many people and organisations have benefitted from Joanna’s teachings that we can’t help but admire her. Read her top ten copywriting tips here.

Emma Bolton – Posh Cockney

Emma Bolton is Posh Cockney’s thriving Head of PR. After seven years spent working in the London events scene, Emma entered the PR world at Posh Cockney two years ago, and has since rapidly climbed up to her leading senior position.

With journalist contacts all over the globe and a track record of scoring incredible coverage in reputable and popular media outlets, Emma has become a powerful force in the PR industry with a bright future ahead of her.

These are just a small number of the many women that inspire us. We’ve chosen these women to talk about not only for their success in business but also for their contribution to the industry. They continue to use their innovation and ambition to inspire others, a belief we can certainly get behind. 

We are so proud that Posh Cockney is a predominantly female team making waves in the industry. Want to see what we can do? Get in touch with us today!

Today marks the 25th anniversary of World Book Day. The day aims to “promote reading for pleasure” and encourages people of all ages to read more. Reading from a young age has been found to have a significant impact on future success. In adulthood, it’s just as important to keep reading to inspire new ideas and aid your development. 

So, whilst your little ones spend World Book Day at school dressed as their favourite characters, let’s take a look at some of the best business books out there, recommended by the Posh Cockney team.

The 10X Rule by Grant Cardone

The 10x Rule explains the principle of ‘massive action’. That’s the fourth degree of action, above the ordinary ‘action, retreat or normal action’ that most people operate on. The book details how to make the fourth degree a way of life, learning discipline and taking effective action. This is a great book for those starting a business as it will help you problem-solve in the early stages and build your business with ‘massive’ success in mind and comes recommended by our CEO, Liam Norval. 

Rebel Ideas by Matthew Syed

Rebel Ideas is a great book if you’re looking to start your own team or want to build better relationships with your existing team. Matthew Syed uses real life and exciting examples to make you rethink the way ideas are created. He examines how we form ideas not just within our working team but outside of work too. He also focuses on the power of building a cognitively diverse team to strengthen relationships as well as harnessing unique perspectives. This is a great read for those in business, but also for anyone looking for a different approach to the way we view the world. 

Big Magic by Elizabeth Gilbert

Struggling to feel creative lately? Elizabeth Gilbert’s Big Magic can help with that. In this book she reminds us that you don’t have to be a naturally creative person to be able to create. Creativity looks different for everybody, so it makes sense that you may need to look in a different place to find it. Big Magic will teach you how to come up with the best ideas, educate you on living creatively and provide a unique perspective on creativity and inspiration itself. 

How to Make it Happen by Maria Hatzistefanis 

Founder of Rodial and Nip & Fab beauty, Maria Hatzistefanis reveals everything she’s learned from building her business in the past 20 years. From her many successes to her many failures, Maria explores everything from setting goals to handling rejection. The best thing about this book is how easy it is to read. We often find books about business are filled with jargon and aren’t accessible to a wide range of readers. Maria’s writing is easy to digest and easy to learn from. We love that she doesn’t shy away from her failures, revealing that even the people behind big brands don’t always get it right. It’s an inspiring and motivating read for anyone looking to grow their business. 

Atomic Habits by James Clear

This book is perfect for anyone who struggles to form habits. These could be habits related to your personal life, or habits that you know will help progress your business if only you could stick to them. Likewise, if you have bad habits you’re struggling to change, James sets out a clear system to help tackle them. He draws on ideas from both biology and psychology to help you make good habits inevitable and bad habits impossible.

We hope these books will inspire you not only to read more, but learn more too. All five of these books are great for boosting creativity, generating ideas and thinking a bit more outside of the box.

What book will you be picking up this World Book Day? We’d love to hear your recommendations over on our social media channels!

With the creation of a plethora of social media platforms, came the need to create relatable content for people to enjoy day and night. This led to the inevitable birth of memes and trendy posts, which everyone shares with their friends on social media.

Memes inevitably then became a marketing opportunity for all brands who had a social media presence, which they repost on their profiles by giving them their own twist.

Meme-jacking trends as marketing tools

Due to meme marketing’s increased popularity as a marketing strategy, it got its own term and is now also known as “Meme-jacking”. This term practically highlights the idea that when marketers hijack popular memes or funny memes to market their products, it’s called meme-jacking.

Meme-jacking is becoming increasingly popular because it’s an excellent way to share refreshing content that has the potential to go viral. Memes are entertaining, funny and very easy to consume; that is why they are perfectly suited for increasing a brand’s engagement and are now always a vital part in a brand’s digital marketing strategies.

At the end of the day, who doesn’t like a hilarious meme that’s designed to make them laugh?

Why does it work?

As a concept, meme marketing seems like a winning strategy, because it utilizes its relatable nature and enticing content that attracts people. The relatability of memes is also one of the major selling points of this type of digital marketing and the ease at which people can share them with their peers – if it relates to them or they find it amusing, they’ll share it, which means more exposure for your brand.

The simplicity of it also makes it super efficient and effective as well. The best part of meme marketing is that you can simply take a concept that is already gaining traction and piggyback on its popularity. With memes, there is no such thing as plagiarism. Therefore, you can capitalize on a trending meme and customize it with your branded content to engage your target consumers with an entertaining media strategy. 

With the least amount of effort, your share-worthy memes can get you likes, shares, and comments. When you post them on your blog, you can reap the benefits of increased inbound links and website traffic as well. No wonder brands are jumping in on the meme marketing bandwagon.

How brands utilize this type of marketing?

When you know for a fact that connecting with your audiences on social media is the best way to grow your business and following, publishing memes for social media marketing can help you foster the meaningful connections you are aiming for. 

1. Gucci

One of the biggest and most famous luxury fashion brands, Gucci, has utilized this type of social media marketing.  

Gucci has built their brand around an image around sophistication and grace. But for their 2017 #TFWGucci campaign, they decided to change all the preconceptions about their brand. With memes, they showed their target audience that they could be cool and in touch with the times. This campaign titled #TFWGucci, which is short for “That Feeling When Gucci,” was a campaign designed to promote their new line of watches.

In a series of relatable memes, Gucci used these memes that ranged from absurd to hilarious. They created all of the memes in collaboration with artists from around the world. The landing page for the campaign even featured an explainer video on the history of memes for those who were new to the concept. The descriptive captions paired with edgy graphics gave Gucci a refreshing brand makeover.

2. Netflix

Another brand that has a strong meme marketing reputation is obviously Netflix. Their social media marketing memes are instantly relatable. At a time when we don’t want to see only branded content on our feed, memes are an opportunity for brands to engage with their audience. Netflix provides a prime example of this and they are smashing it with their meme meme marketing which increases their exposure exponentially.

If you are unsure about how to implement meme marketing in your social media marketing campaign, get in touch with Posh Cockney today!

Your March Marketing Calendar

It’s almost the end of February, which means it’s time to make sure all your March marketing plans are ready to go. But it may be that you need some last minute inspiration before setting things in stone. 

A great way to come up with marketing and PR content ideas is by capitalising on key dates throughout the month. Whether it’s National Cheesecake Day or Mother’s Day, there’s usually always something to be celebrated. 

Incorporating these days into your content calendar can do the world of good for your business, with benefits like boosting audience engagement, exhibiting brand personality, and building a positive reputation if you choose to raise awareness for a specific cause or event. 

So, without further ado, here are the dates you might want to keep in mind for your March marketing calendar:

1st March – Pancake Day

Does your business serve food? Why not create a limited edition pancake dish to serve for one day only, or across the weekend as well. 

This doesn’t have to be the typical Nutella-covered dessert you can find everywhere. Take this opportunity to create something that’s unique and aligns with your branding. 

For example, our client Ritu Seasons of India is celebrating Shrove Tuesday by serving up Fluffy Chocolate and Pistachio Pancakes with Gulab Jamun and Rose Petal Maple. Is your mouth watering yet?

3rd March – World Book Day

Does your business sell books? Or items that can be book-themed? Boost your brand awareness by doing something related to World Book Day.

Maybe your target audience consists of parents that stress over their kids’ costumes every year. Can your brand’s products make it easier for them this year? Better yet, does your business sell costumes, and can you create an offer that increases sales just before World Book Day?

4th March – Employee Appreciation Day

Show the more human side of your company by posting about your team on social media. These could be appreciation posts, or you can shoot content of your team doing team-bonding activities. 

Perhaps share your company’s efforts to support the wellbeing of your staff, such as posting content of a guided meditation or wellbeing talk.

8th March – International Women’s Day

Take this opportunity to celebrate the women in your team by sharing content of them on social media. 

Or why not fundraise for a women’s charity? Have customers donate to a charity by purchasing a limited edition item, or have a percentage of your day’s profits go towards the charity.

You could also create a women-only event, like a girls’ bottomless brunch, with proceeds going to a women’s charity.

11th March – International School Meals Day

Is your business in the food/drink sector? Similarly, you can fundraise for International School Meals Day by donating to a particular children’s charity. 

You could even begin a partnership with a charity, and help to raise awareness and proceeds for them on a long-term basis.

13th March – The BAFTAs

This is one your business can be reactive towards. Ask your audience who they’re voting for through an Instagram poll. 

Or if you’re active on Twitter, live Tweet during the show and let your brand’s personality shine by sharing opinions about the awards. 

Why not come up with a PR angle surrounding this? How can your business relate to the BAFTAs? Or if you’re situated near the event, can your business offer anything to guests attending the show?

14th March – Pi Day (3.14)

Have a bit of fun with this one. Share a pie chart on social media that relates to your brand. 

Does your business sell anything circular, like pizzas? Or better, pies? Take this as an opportunity to highlight them! Promote special offers on these items for the day by sharing images of them on social media. 

There’s also the option to discount items by 3.14% or even sell them for the price of £3.14.

17th March – St Patrick’s Day

Ask all your staff to dress in green! Or perhaps set up an event where all your customers have to wear green, creating a green wave in your venue, perfect for social media content. 

Can you give a freebie to everyone named Patrick (if they can prove it, of course)? If your business is a bar or pub, why not offer a free pint of beer to any Patricks in the venue?

As St Patrick’s Day is so drinking-focused, create special offers on drinks, like 2 for 1 cocktails, for the day. Or create a limited edition green cocktail to be sold from Thursday to Sunday. 

On the other hand, stand out from the crowd and reach out to customers who don’t drink, by creating special mocktails or acknowledging them via Instagram Stories.

24th March – National Cheesecake Day

Do you sell cheesecake? Promote a special offer on cheesecake for the day and share on social media. 

Perhaps create a poll on Instagram about your audience’s favourite types of cheesecake. Not only will this boost engagement, but it might also give you menu inspiration!

Not in the food sector? Ask your staff to bake their best (or worst!) cheesecakes and ask your audience to vote for the best on social media. You can make this as amusing as you’d like!

25th March – Bridgerton Season 2 Release

Like the BAFTAs, be reactive! We all know how much this trended last year, so take the chance to jump on the bandwagon earlier this year. Whether you’re a brand or not, if you’re relating to your audience’s interests, they’ll engage. 

Share Instagram stories related to the series’ release, like polls that ask your audience for their opinions on certain characters or storylines. 

Or do some newsjacking (reactive PR)! Can your brand relate in any way to Bridgerton? Think outside the box. 

Maybe you’re a clothing brand that can create a concept dress similar to one in the series. Or perhaps you’re an organisation that can provide expert comments on what the Regency Era was really like compared to the series.

25th March – International Waffle Day

Much like National Cheesecake Day, take this opportunity to promote your waffle dishes with a special offer. Or create a limited edition waffle dish for the day.

Perhaps set up a competition for your followers to come up with their ideal waffle toppings – design-your-own-waffle – and offer a voucher or free dessert as a prize. 

Remember to think outside the box! ‘Waffle’ doesn’t just have to be food. Maybe you’re a throat soother brand that can help your chatty audience when they ‘waffle’ too much, or a telephone brand keen to encourage more ‘waffle’.

27th March – Mother’s Day

Perhaps the most important day to prepare for this month. Think about your target audience – does it consist of mums? Find a way that you can flip your services to give back to mums. 

Why not offer freebies to any mums at your venue? You can offer a free glass of prosecco, or even a voucher for your brand – not only will your customer feel appreciated, but they’ll also have incentive to return.

Perhaps create special offers on possible gift items that you sell, like beauty products or champagne. 

Are you a hospitality brand? Try setting up an event dedicated to mums – like a Mother’s Day brunch or a special Mothering Sunday carvery, like our client Hamlet Hotels. 

Make sure you’re also engaging with the rest of your audience. Most people have a mum they’d like to celebrate on Mother’s Day. Ask your audience what they love most about their mum to help boost engagement.

Still need more content ideas for your March marketing calendar? Get in touch with Posh Cockney today.

There are many benefits to social media marketing for your business. Using Instagram, for example, is a free way to grow your audience and increase brand awareness. With over one billion monthly active users, Instagram is also a great platform to entice new customers with exciting images and graphics. However, maintaining and improving your Instagram engagement is another matter. 

The platform regularly changes its algorithm to favour certain content over others, so it can be hard to keep track of what’s engaging and what isn’t. If you’ve not looked at your Instagram strategy for a while you may notice your engagement starting to drop.

So, how can you boost your engagement on Instagram? In this blog, we take a look at five ways you can boost your Instagram engagement, from understanding your audience to making the most of all of Instagram’s features.

1. Get to know your audience

You can’t create engaging and compelling content for Instagram without first knowing who your audience is.

Hopefully, you’ll have done your market research and know your brand voice and its audience. Now you need to find out what your audience likes to see. Do they prefer Instagram carousel posts to single-image posts? Do they prefer reels (short-form video) to Instagram TV (long-form video)? You can work this out by looking at Instagram analytics under your account. Here you can examine engagement rates and the reach of each post.

From these insights, you can continue creating the posts that work well, and stop wasting time on posts your audience doesn’t like. By getting to know your audience and their needs, you’ll be sure to keep them engaged with relevant and timely content.

2. Create relevant and saveable content

Now that you know who your audience is and what they like to see on Instagram, you can now channel your content even further.

You may understand Instagram as a photo-sharing platform, but users now use it for more than just looking at aesthetic images. You need to create content that is educational, entertaining or a combination of both. The rise of ‘edutainment’ has prompted content creators to produce more than just a pretty image, and give their followers something they can learn from. Don’t be afraid to use more words in your graphics. If the content is helpful or informative, users will like and save it to return to later.

The more users that save your posts, the higher your engagement will be. Creating saveable content will thrust you into the spotlight as a useful resource and a thought-leader within your industry. It’s a win-win!

3. Write strong captions

Every one of your Instagram posts should have a compelling caption with a strong call-to-action.

The caption space is a great opportunity to tell your audience more about your brand, product or service. Use this space to share more of your brand voice, and add a call-to-action at the end to encourage followers to engage with your account. These might look like “visit the link in our bio to find out more” or “drop your favourite meal in the comments below”. This helps to open up a conversation between you and your followers, showing them that you care about what they have to say.

If you’re struggling for content ideas, a great tip is to ask your followers what they’d like to see! Your caption is the perfect place for that. Hearing from your followers will inspire content ideas and boost engagement later down the line.

4. Post short-form videos

Short-form video is set to be one of the biggest marketing trends of 2022. They’re quick and easy to make, and can boost your engagement ten-fold. We’ve seen a sharp drop in the average attention span when consuming social media (now only eight seconds). This means it’s important to create content that grabs viewers in the first few seconds.

Since Instagram added the reels feature in 2020, they have continued to grow in popularity as an alternative to TikTok. The Instagram algorithm also favours creators who make use of all Instagram’s features, including reels. This means that if you’re creating relevant and entertaining videos for reels, you’re likely to appear on more users’ feeds than if you stick to static posts only.

Showing your face on camera may sound a little daunting, but trust us, everyone is doing it! For content ideas, keep an eye on Instagram’s creators page, as they share trending topics, reels and tutorials.

5. Best way to boost Instagram engagement: Be yourself

Last but not least, be yourself. A trend that is here to stay is being authentic online. Authenticity and honesty are two values that social media users have come to appreciate and expect from their favourite brands.

This is a good way to stand out on Instagram, which has previously favoured aesthetic images and perfectly curated content. Now, Instagram users want to see the people behind the brand. This might mean sharing behind-the-scenes footage in an Instagram story, or a ‘meet the team’ carousel showcasing your staff.

Having a cheeky sense of humour, or an interesting backstory to your brand can help you come across more personable and boost your engagement. Genuine ideas and messaging help build that emotional connection. It also has the added benefit of making your brand more memorable, as followers can assign a face to a brand. A little less perfection and more authenticity will go a long way to boost your engagement on Instagram. 

These are just a few ways to boost Instagram engagement for your brand. We recommend trying a variety of these methods to see which resonates the most with your audience. The most important aspect of boosting engagement is creating relevant content consistently. That way you become a trusted brand with quality content that your audience will come to expect.

To find out more about how to boost your social media presence, get in touch with Posh Cockney today.

Everyone is talking about Kanye

If you haven’t heard of him, you’ve got to be living under a rock. If you have, however, you likely have a strong opinion on him. 

American rapper Kanye West, also known as ‘Ye’, is currently one of the most controversial figures in the spotlight. Best known for his music, relationship with Kim Kardashian and questionable behaviour, Kanye frequently dominates news headlines.  

This past week has been a prime example of this – once again, everyone is talking about Kanye. 

The rapper, who is soon to be divorced from wife Kim Kardashian West, has returned to Instagram after a four-year break, but for a less conventional use of the app. In a number of posts that have since been swiftly deleted, Kanye has not held back from criticising his soon to be ex-wife’s parenting, sharing private messages between the two of them, and attacking Kim’s new boyfriend Pete Davidson. 

But with his new album Donda 2 soon to be released, along with the autobiographical documentary ‘Jeen-Yuhs’ having just gone live on Netflix, many have wondered whether Kanye’s recent behaviour has all occurred in the name of marketing. 

Kanye West: A marketing ‘Jeen-Yuhs’

West has previously been dubbed as a “marketing genius” for many of his actions surrounding music or product launches. A big part of his marketing strategy is that he remains completely unfiltered in everything he does. This means that people either love him or hate him, but either way, everyone has got their eye on him. Whether he’s sharing controversial opinions on social media or disrupting others on stage, Kanye always manages to make his way into the news. 

Not only this, but his unpredictable behaviour constantly keeps everyone on their toes. In the recent Instagram feud, the interesting variety of Kanye’s outbursts has kept everyone wondering what he’ll do next. This has led to more people following his social media accounts and sharing his posts with others, ultimately gaining him more engagement. 

No matter how controversial, however, Kanye’s popularity continues to skyrocket, with sales surrounding his past albums and current work proving this. With such successful marketing strategies, brands may be tempted to take inspiration from Kanye. But is this a good idea?

What we can learn from Kanye

A very common phrase thrown around the showbiz industry is ‘all publicity is good publicity’. Looking at Kanye’s sales statistics, this seems to be the case for him. But why isn’t this recommended for brands? 

While controversial behaviour appears to pay off for Kanye, there’s no guarantee this will work for your brand. In fact, it’s more likely that controversial marketing will simply backfire on your business, without having the same self-branding that Kanye already has in place. 

But what can we learn from Kanye?

• Be unpredictable – While sharing controversial opinions online isn’t always the best idea for your brand, you can still take inspiration from Kanye’s unpredictable behaviour. Keep your audience on their toes. Do something they’ll never expect from you. This is what will get people looking at and sharing your brand. Just make sure it’s something positive!
• Be authentic – One huge part of Kanye’s self-branding is his authenticity. Whether you agree with any of it, everything Kanye does is very much ‘him’. In a world full of fakery and inauthentic marketing, current generations value authenticity in the media they’re consuming. While we don’t recommend speaking out quite as controversially as Kanye, your brand will benefit from sticking to its values and remaining unmanufactured. 
• Be consistent – A reason why Kanye’s marketing works is that it fits his branding. Ever since the beginning of his career, Kanye has seemingly never missed a week in the news for his loud, outspoken behaviour. While it’s fairly out-there, most people have allowed and entertained Kanye’s recent outbursts because it’s typical behaviour for him. Be unpredictable, but also embrace your brand’s identity and what makes it the great brand it is. 

Whether intentional or not, Kanye knows how to get everyone talking about him. And for that, we can call him a ‘marketing Jeen-Yuhs’. 

Want to get everyone talking about your brand (without the added controversy!)? Get in touch with Posh Cockney today.

As a leading PR and Marketing Agency for the hospitality industry in the UK, we have a lot of opportunities available for influencers across our various client bases. Predominantly, we work with restaurants and bars, but our clients do not stop there.

Are you a foodie that captures engaging content with an interactive social media following? We could be looking for you.

How to get in touch with us? 

We are always on the lookout for new influencers to collaborate with. The best way to get in touch with us is through email (athina@poshcockney.co.uk) or directly through our social media channels (@poshcockneyltd). 

What to include when you get in touch with us?

1. Who you are

First of all, we would love to hear a few words about you and the type of content you create.

It is very important for you to include a hyperlink to your profile, so we can find you in just one click.

We are all very busy here at Posh Cockney, so if you want to grab our attention, please make our job as easy as possible.

2. Why we should work with you 

There are 100s of amazing influencers out there, so why should we choose you?

Please include your media pack or some stats from recent campaigns. These allow us to see quickly if your target audience is right for our clients.

3. Any additional info

Seen a particular client that you’d like to work with? Let us know! Also please do include your location or the areas you are willing to travel to as our clients span all the way from Essex to Surrey.

We take maintaining good relationships with the influencers we work with very seriously and always want them to enjoy their time working with us. That is why the team here at Posh Cockney is readily available to answer any questions and concerns you may have, whilst maintaining the utmost professionalism and respect for your line of work. 

Get in touch with Posh Cockney today and work with us on exciting new projects! 

The foundation of a successful marketing campaign revolves around one thing: knowing who to target. A target audience is a specific group of people with shared characteristics who are most likely to be interested in your products or services. In this day and age, being aware of your target audience is much needed if you want to create an effective marketing strategy that is going to work for your brand.

How to define your target audience

Firstly, your target audience can be certain types of people of your choosing based on your ideal customer and consumer type. When identifying your target demographic, you must consider some key characteristics these people will share, like:

• Age
• Location
• Language
• Spending power
• Interests

However, one of the most helpful ways to choose and define the people you should target is through social media. Social media analytics tools can help your business better understand what types of people are interacting with your accounts, and whether they are current customers.

You can also use social media not just with your own accounts, but to check in on your competition. Looking into how your competition attracts certain demographics can be beneficial as your business can then begin to target them as well, when it’s appropriate to do so. You can also review competitor social media accounts to see what type of customers engage with them.

Why is this important?

One of the gravest marketing mistakes to avoid is to attempt to appeal to everyone at once. Without a target audience, a campaign may come up empty handed because it casts too wide a net. The most efficient way to reach a more desirable audience is to target smaller, more specific groups.

This may seem very exclusive, but in reality, it is the most effective way that allows your business to focus its marketing efforts on niche groups that are most likely to support your brand and visit your restaurant. For example, Facebook Ads allow you to target users according to their interests. That way, you are generating business in an efficient and affordable manner.

At the end of the day, it is impossible to reach everyone at once. In the current economy, small businesses can compete with large businesses by marketing to defined audience groups. Focusing on the needs of your current consumer helps your business to develop an effective marketing strategy whilst saving time and money along the way.

How does influencer marketing play a role in this?

In the present day, one of the best ways to reach your target demographic is through influencer marketing. Marketing strategies that incorporate influencers in their campaigns are more likely to reach their targeted niche groups.

Influencers have the ability to reach very specific audiences. Instead of relying on thousands of followers, influencers ensure a very targeted audience that guarantees an increase in brand traffic and a more selective marketing strategy fit for your brand.

At Posh Cockney, we are dedicated to selecting the right influencers that are fit for your business. We select influencers based on specific criteria, as they represent your brand and will do the talking for you.

Ultimately, “There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market,” as marketing author Philip Kotler once said. Target audiences are designed to create a bond between your brand and your most common type of consumer. It can allow your audience to feel engaged with your brand as well as create value for them. When your brand constantly markets to your specific niche target audience, it will create brand loyalty and continue to boost sales.

Need help defining and reaching your target audience? Get in touch with Posh Cockney today.

What is brand image?

In a very busy market, it can be hard for a brand to stand out from competitors. When a new company arrives in a market where there are already leaders such as Nike or Adidas, it can be complicated to build a notoriety. The solution is to reflect a quality brand image in order to differentiate and attract attention. 

Brand image, or brand identity, is the representation of a brand perceived by customers. It is very important for a company to remain consistent between the image they convey and the one perceived by the public. 

For a company, having a positive brand image is a must. It will increase the notoriety of the company and of course, it will increase sales. It is important to keep in mind that customers sometimes buy the brand before they even buy the product! This is called e-reputation, and it is decisive in the consumer’s buying journey. 

Brand image is crucial, because if it is perceived negatively by consumers, it will lead to a bad reputation of the brand, a loss of clients as well as a loss of sales. 

How can companies maintain and reinforce this?

Building brand image starts by having a precise graphic charter, a logo, a slogan, you name it. Whatever it is, these aspects should be given thorough thought as the brand identity must agree with the marketing and communication strategy. This visual identity must correspond to the image that the brand wants to convey. 

The visual elements chosen will allow consumers to recognize your brand, which is why you must remain consistent with them. But, keep in mind that brand image can evolve with time! According to the new missions of the company, or even in case of a name change, brand image can change too. 

To maintain a positive brand image, it is necessary, as a first step, to focus on customers; brand image needs to be consistent with the targeted customers in order to attract them. So, get to know your customers, such as through a survey. Brand identity will also be reinforced by using digital marketing tools such as ads or social media. 

If you have anything unique, or new, or original, be creative to set yourself apart from others! Exposing how your brand is different from the others will be your strength. 

Offering quality content will demonstrate your values and skills in order to convince consumers to choose your brand. Good content has a lot of chances to be shared by consumers on social media. This will generate a digital word-of-mouth for your company, which is a very powerful marketing tool nowadays to attract new clients!

To find out more about how you can reinforce your brand’s image, get in touch with Posh Cockney today.