Your May Marketing Calendar
Since our April content marketing calendar blog was a hit, here are some key dates in May to spark some marketing campaign ideas!
1 May – National Loyalty Day
Starting May off strong with National Loyalty Day – use this as an opportunity to thank and engage with loyal customers by awarding them with exclusive discounts or offers. Showing loyal customers you recognise and care about them will keep them coming back for more!
4 May – Star Wars Day
Because of its similar sounding name to the catchphrase “May the force be with you”, 4th May has been designated as Star Wars Day. You could offer an exclusive Star Wars product, or encourage employees to dress up as their favorite Star Wars character.
6 May – Early May Bank Holiday
With two bank holidays in May this year many people will be out and about enjoying the spring long weekends. Leverage this opportunity to post on your social media channels with suggestions of how they should spend their time – like visiting your store or restaurant. You could even have early May Bank Holiday exclusive offerings!
13 May – World Cocktail Day
This day marks the publication date of the first definition of a cocktail – and henceforth has been globally recognized as World Cocktail Day.
Celebrate the day with discounts on cocktails, or encourage your social media followers to engage with your content by commenting their favorite cocktail.
The opportunities for this day are endless! You could even create a special cocktail menu in celebration of the day.
18 May – World Whiskey Day
Calling all whiskey lovers! Promote whiskey on your menus – you could even create an exclusive list of whiskey based cocktails to serve.
Give discounts on drams to people who visit your establishment on the 18th of May!
21 May – International Tea Day
Tea is a national treasure here in the UK. Not only are you meant to enjoy a cup of tea today, but also gives you the chance to learn about its origins and how different parts of the world do tea differently.
Promote your afternoon tea offerings on social media and bring all the tea lovers together in celebration of this day, just like this one at the Great Scotland Yard Hotel.
25 May – The Emirates FA Cup Final (Wembley Stadium)
The end of the domestic English footballing calendar the FA Cup final this year features 2 of the biggest and most supported teams in England, Manchester City and Manchester United.
This is sure to be a day filled with excitement and enthusiasm which will transfer into the hospitality sector. Host watch parties, or ask social media followers who they’re rooting for.
25 May – National Wine Day
What a great excuse to indulge in a crisp glass of wine. Treat yourself and your team to a bottle of vino.
Create buzz around this day by giving buy-1-get-1 options on your house varietals. Engage with your social media audience with polls asking their favorite type of wine to enjoy in the spring.
27 May – Spring Bank Holiday
Another bank holiday! Use the long weekend to promote food and drink packages and showcase your places best offers.
Host a fun event to get people out of the house and into your establishment!
29 May – National Biscuit Day
There’s no better way to end May than with a sweet treat. Use this day to spark a serious debate about the best biscuit brand in the UK.
Create a special biscuit based treat to temporarily put on the menu to get people in the doors for an exciting new menu pudding!
We hope you found these May marketing dates useful and can take inspiration from our ideas. Be sure to share your results with us if you do!
Get in touch with Posh Cockney for a tailored marketing plan and content calendar to support your business goals.