Why is an Event Calender important? 

A promotional calendar for marketing is key to know what sales and promotions to focus on. It provides the ultimate selling opportunities while celebrating an event or national holiday. So hopefully you can promote your brand in the buzz of the event! 


March time is all about womanhood and being green! Celebrate Mother’s Day and lavish them with some deals or by customising products (a good example of this by Celestial Cinema). With St. Patrick’s Day followed soon after, instead of “painting the town green”, why not spruce up some advertisements and posts with green. 

  • 14th March- Mother’s Day (UK) 
  • 17th March- St. Patrick’s Day  



With chocolate eggs and Easter egg hunts, this is the perfect time to exhaust your marketing efforts. Why not create an Easter egg hunt for people to engage with the brand? 

Either virtually (hiding eggs within your Instagram photos) or around town offerings deals, promotions, and prizes for winners! If your brand is perfect for foodies, you can also take photos of your best chocolate desserts and dishes! 

April Fools is also an important day. This can be a great excuse to do something fun, dramatic, and silly. Either with company members or customers. 

  • 1st April- April Fools Day 
  • 4th April- Easter Sunday 
  • 5th April- Easter Monday 


With the rising temperatures, and the excitement of the upcoming British summer, why not celebrate that summer feeling? 

Hopefully, with the reduction of Lockdown measures, you can invite people to the center of the business- shop or restaurant- offer deals in anticipation of summer or summery cocktails on World Cocktail Day! 

If you are not convinced by this, how about challenging your customers to a bake-off on World Baking Day. 

  • 3rd May- May Day 
  • 13th May- World Cocktail Day 
  • 17th May- World Baking Day 
  • 31st May- Spring Bank Holiday  


How will you participate in these national holiday/key events? Now. it’s up to you to work on your campaigns, promotion, and deals.  Don’t forget to be creative!

Make sure you send in your holiday-themed campaigns to @poshcockney on Instagram, and we will make sure to comment and like!