Your 2023 September Marketing Calendar

As we transition from the warmth of summer to the cosy embrace of autumn, our digital marketing agency in London has stacked our September marketing calendars for our UK hospitality clients. This month brings many opportunities to increase campaign engagement rates, promote special offers, and boost brand awareness through your marketing, social media and PR services. This blog post highlights key dates you should consider incorporating into your digital marketing strategy.


Throughout September: Freshers Weeks Events & Promotions

Throughout September: Freshers Weeks Events & Promotions

Universities re-open in September, and with new students comes Freshers Week, offering your clients an opportunity to gain a fresh social media following! If your marketing company provides event planning services, your clients, including bars, clubs, and event venues, should consider throwing Freshers events. And for restaurant and retail clients, consider offering a student discount throughout September!

5th September: International Charity Day Marketing Initiatives

Like January, September marks new beginnings and an opportunity for marketing agencies in London and the UK to use their marketing, PR and social media content creation services to support the community! Propose local charities for your clients to partner with and donate a percentage of their sales for the day. Or, partner with a charity, such as Streetsmart, to display print material encouraging guests to donate at their table or checkout. Promote the partnership on social media to encourage more customers to dine at their restaurant!

9th September – Emergency Services Day Offers

To show your appreciation to our dedicated frontline workers, we recommend offering a special offer or discount for emergency service workers for the day, if not permanently! Consider registering your clients’ business under the Blue Light Card if you haven’t already.

16th September: 100 Days Until Christmas Marketing Campaign

Whether you are someone who starts the Christmas countdown at the end of summer or would rather not see a piece of tinsel until December, creative marketing agencies in London already have the holidays planned for when the city’s extravagant celebrations begin! If you haven’t already, solidify your Christmas marketing campaigns and ensure your clients are booked up for holiday parties (and don’t forget to book your soiree to celebrate the holidays with your market agency).

On this day, you can also begin a 100-day countdown to Christmas, where you can run a competition or present different gift ideas daily to stimulate excitement and increase awareness of your clients’ offerings!

21st September – National Fitness Day Activations

National Fitness Day is an engaging opportunity for your restaurant clients to promote healthy menu options for pre- and post-workout fuel. And for hotel clients, highlight their gym and fitness centre offerings. Hosting a pop-up event in London is a great promotional activation, including rooftop pilates and farmside yoga. Let’s get active!

23rd September: Autumnal Equinox Launches

If your digital marketing agency has clients planning on bringing in Autumn offers this date, marking the first day of the season, is a good day to launch them.

For cafés, create a promotion introducing pumpkin-spiced lattes to celebrate the start of the new season. Many restaurants integrate pumpkins into their recipes, too. Finally, lots of people will be looking for autumn events and activities around London, and if you have an event space, promote family activities such as a maize maze and pumpkin picking to ring in the harvest season!

27th September – World Tourism Day

As summer tourist season winds down, this day is an excellent opportunity to attract more tourists. For London hospitality marketing and public relations agencies, their hotel clients consider offering a “tourist special” and promoting it on travel forums and social media. What a lovely way to celebrate one of the main target audiences of hospitality marketing!


September offers a rich tapestry of opportunities for hospitality marketing agencies to engage with their clients’ audiences. By planning ahead and crafting targeted marketing campaigns around these key dates, you can drive customer engagement, increase sales, and enhance brand loyalty!


Still need more content ideas for your September marketing calendar? Get in touch with Posh Cockney today.