Sam is an experienced PR Director with a demonstrated history of working in the luxury lifestyle industry, spearheading high profile campaigns and events from The Royal Crescent Hotel & Spa, Great Scotland Yard Hotel and Minotti London to Maurizio Pellizzoni, Noema, Maddox Gallery and Bang & Olufsen. She has 20 years of experience creating and implementing creative PR strategies for a number of clients, providing strategic counsel, exceptional media coverage and cross fertilising brands and contacts. She brings a genuine passion for the luxury sector with specialist expertise and a black book of contacts.