In March 2019, Posh Cockney joined Wahlburgers, following an unsuccessful initial opening. The following case study shows how we helped to turn that around.

Our Objective

In April 2019, Posh Cockney was hired on a 6 month contract, to help launch the Wahlburger in London and implement marketing and social media strategies.


Undoing any bad press from the previous opening.
Launching a Burger chain in a highly saturated market.
Overcoming issues such and healthy eating and vegetarian trends
Taking a brand that is currently unheard of in London, and encouraging people to choose that instead of their favorite venues.

Our Approach

We got to know the brand, its values and its place in the market.

We created a team with the required skills to market Wahlburgers both on social media and through events.

We got hands on with the brand and successfully grew their footfall.

What we did 

We did extensive research on Wahlburgers’ initial London opening. We found ways to build on what they had already done, and found the holes in their strategy.

We created a detailed marketing plan that we felt would give the company the launch that they needed.

We took control of their social media, creating branded content, arranging photo shoots and scheduling appropriate and audience targeted posts.

We approached influencers and invited them to Wahlburger, to try, review and promote the London venue.

Mark Wahlburg himself visited the venue on two occasions, and Posh Cockney was sure to have photographers and press on hand to get full coverage of this.

We helped Walburgers to partner with The Felix Project – donating any leftover food to people who would otherwise be going without.

At the end of our six month contact, both parties were happy that significant progress was made after a full review of what we had provided for them.

The Results

There was almost immediate increased footfall at Wahlburgers London after Posh Cockney took over their marketing.

The venue was visited by numerous influencers who then promoted the company across their social media pages.

We secured press coverage for the venue across many publications.

We created significantly more brand awareness, bringing the brand inline with competitor burger chains in central London.

What's next?

Unfortunately, Wahlburgers have announced that they will be permanently closing their London venue post Covid 19.

Key Services Supplied

  • Brand Management
  • Consultancy
  • Sales
  • Recruitment
  • Marketing – Traditional and Digital
  • PR – Press releases/Influencer and Press engagement
  • Social Media Management
  • Event Management
  • Reporting – Weekly/Monthly
  • Budget Planning
  • Menu creating
  • Strategic Planning
  • Crisis Management
  • Training
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