To support the OXO Tower marketing team by implementing a paid ads strategy to increase bookings.
– Created an effective marketing funnel to guide users from awareness to booking conversion.
– Ran Awareness and Traffic Ads to build engagement and lead into conversion-focused campaigns.
– Implemented additional Pixel Events for more granular tracking and optimization.
– Developed and leveraged Custom & Lookalike Audiences to refine targeting and maximize bookings.
– Updated conversion tracking for more accurate measurement and insights.
– Introduced Dynamic Search Ads to expand reach and improve conversion rates.
– Refreshed Demand Gen content to align with the latest audience trends and behaviours.
– Conducted keyword updates to optimise ad relevance and improve ad ranking.
– Created new asset groups for the PMAX campaign to promote specific activations.
– Tracking inconsistencies that required deeper refinement in pixel implementation.
– Competition for ad placements leading to ongoing bid strategy adjustments.
– Seasonal fluctuations impacting user behavior and demand.
Google Ads December 2024 – Feb 2025 ROAS: 900 bookings x 75 = £67500
Revenue £30000 vs spend £4700 = ROAS x14.4
Meta Ads December 2024 – Feb 2025 ROAS: 940 bookings x £50 = £47000
Revenue £47000 vs spend £3035
Historical Performance & Growth
Over the past campaigns, we have consistently improved tracking accuracy, ensuring better insights and optimisation.
– Cost Per Booking has decreased due to refined audience targeting and improved conversion-focused ad creatives.
– Google Ads Quality Scores have improved, lowering CPCs while increasing visibility.
– Meta Ads have seen higher engagement rates, contributing to more organic reach and increased return on ad spend.
– Seasonal promotions and event-specific campaigns have shown steady improvements in CTR and conversion rates.
= ROAS x15.5
– Further refinement of audience segmentation for even better targeting efficiency.
– Testing new creative formats and interactive ads to enhance engagement.
– Expanding retargeting strategies to capture potential customers who haven’t converted yet.
– Exploring additional channels such as TikTok Ads
"The results speak for themselves"
Our initial call with Posh Cockney introduced us to a team of seven exceptional, smiling hospitality professionals, each a specialist in their field. Their diverse backgrounds, passion and expertise immediately impressed us. They seamlessly integrated into our marketing department, instantly enhancing our capabilities beyond what we thought possible.
Before Posh Cockney, OXO’s small in-house marketing team often had to compromise on strategic ideas, reducing them to fit the limited resources. Once they came on board, change was immediate – we were able to execute more ambitious campaigns and projects. The Posh Cockney team listen, understand and collaborate with you, ensuring every idea and vision aligns perfectly with your marketing strategy and brand. We consistently achieve high standards while having fun along the way.
The results speak for themselves: we’ve seen tangible improvements in customer acquisition and revenue. Posh Cockney’s brilliant developer and digital expert tackled long-term tracking issues, giving us the clear data we needed to make informed decisions. I’m excited to continue our work with Posh Cockney.
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