Winter Drive-In Experience
Overview
Posh Cockney was hired to manage all PR and Influencer Marketing for Celestial Cinema’s Winter Drive-In experience in Beaconsfield, Buckinghamshire. The following case study is a breakdown of what services were provided and how they were carried out.
Our Objective
Celestial Cinema had had huge success at their Summer Drive-in earlier in the year. Our objective was to create a buzz around their winter event and generate both local and national press. As well as this, we were to find and approach influencers who matched the brand's ethos and invite them down, in exchange for coverage on their social media sites.
Challenges
The main challenge we faced was breaking through the noise of Covid and Lockdowns. We needed to create a story and a narrative that would excite people and make them want to read on, and then attend.
Due to the event being outside of London, it was also a challenge to encourage both press and influencers to travel to the site in some circumstances.
Ever changing restrictions also cause problems towards the final weeks, as this created much confusion for guests.
Our Approach
The team took time to get to know and understand the brand. They researched previous events and campaigns and ensured they had a strong understanding of Celestial Cinema’s ethos and brand voice.
They then looked into the area that the event was taking place and the best press and influencers to target to create the best coverage.
What we did
Our team created a selection of Press Releases, aimed at both local and national publications, radio and TV.
We created a list of influencers that were local to the area, had a large social media following and had children, and invited them to the event, in return for featuring on their social media pages.
We also took a more specific approach for specific movies. For example, for the screening of The Nutcracker Ballet, we reached out to local dance schools, offering discounts and VIP tickets.
We created a good relationship with members of the community who managed local facebook groups, and liaised with them to regularly promote upcoming movies.
Our team reached out to local MPs as well as the Mayor of Beaconsfield and the Mayor of Buckinghamshire, to inform them about and invite them to the event.
With the ever changing restrictions, the team kept influencers and press up to date, informing them that the experience would be remaining open.
When the Drive In was then forced to close a few weeks later, the team created a press release asking for the support of the local community, to allow the brand to continue to spread Christmas cheer.
The Results
We successfully secured both national and local press for Celestial Cinema’s drive-in with an estimated readership of 8.32M and an estimated 35.5k coverage views. All articles were backlinked to the Celestial Cinema website and articles had over 200 social media shares.
We invited many local influencers who all posted very positive coverage across their social media pages.
What's next?
Posh Cockney continues to work alongside Celestial Cinema on a number of ongoing projects. We look forward to being able to get back to working on their Drive-in experiences as soon as local and national covid restrictions allow.
Key Services Supplied
- PR – Press releases and Press engagement
- Strategic Planning
- Crisis Management
- Influencer Marketing
Your Bridge to Turkey
Overview
Posh Cockney was hired to manage all Marketing and PR for the opening of The Bosporus UK in Leicester Square. The restaurant opened on September 24th. The following case study is a breakdown of what services were provided and how they were carried out.
Our Objective
Bosporus is a well known Turkish restaurant group, born in Dubai and our objective was to bring this award winning restaurant chain to the heart of London. The chosen location was in Leicester Square and our main objective was to ensure a successful opening, drawing in fans of the brand as well as introducing Bosporus to a new market, and creating an ongoing marketing campaign to ensure a prolonged success.
Challenges
The Bosporus brand is relatively unknown in the UK so the brand needed to be promoted to a completely different market. The venue needed to be completely transformed inside, which meant reliance on contractors. The area of the restaurant is already heavily populated with casual dining restaurants, which are all fighting over the same clientele.
Due to Covid we had some delays in opening the restaurant which meant promoting our official opening date was tricky. Covid also meant that all construction had to come to a complete stop for a few months, and restrictions meant a change in how the restaurant would be able to operate.
We had no website or social media to build on, so everything was creating bespoke for the London site.
Our Approach
Our team got to work straight away and started building a new website and social media channels to ensure we had digital platforms to push the Bosporus brand message.
We reached out to UK press and journalists to ensure the opening was on their radar and started planning a grand opening (which unfortunately was unable to take place due to Covid restrictions).
We collectively agreed that influencers and celebrities will be essential to grow the reputation of the restaurant, so we highlighted top talent that would fit with the brand’s identity.
What we did
We created a bespoke website, created and managed the Bosporus London accounts across all social media platforms, boosted the restaurants reputation with the foodie community via a combination of press releases, social media, media relations and word of mouth marketing.
We created a massive buzz with Londoners, as well as with people from Dubai and Turkey throughout the pre-opening phase through clever content creation.
Due to Covid, we opened 3 months later than planned. We used this time to really drive the PR and social media campaigns, making sure as many people as possible knew that Bosporus was coming to London.
We used location targeted marketing on social media, to ensure our content was being seen in London, Dubai and Turkey, and by people with interest in Turkish cuisine.
We created beautiful images of the food and venue, as well as an experience video, to help aid the marketing campaigns.
A few days before our official opening day, the government announced that tighter restrictions would be coming into effect on our opening day. To encourage guests to come and dine with us, we offered 50% off food and 25% off for the following week. An extra 5% was given to pre booking to encourage people to book in advance.
Journalists and influencers were booked in for the first few weeks, all giving the venue exceptional reviews.
We supplied security for the venue as well as interior flowers and a balloon arch for opening.
The Results
The opening of the Bosporus UK in Leicester Square went as well as we could have hoped for under the restrictions that we had to follow.
The outside terrace area continues to be busy, and guests are enjoying the food discounts that we put in place.
All influencer and journalist reviews have been incredibly positive, with many more keen to review the venue soon.
All Covid rules are being followed to the highest levels so that guests can relax and enjoy their experience knowing they are safe.
What's next?
We will continue to invite influencers and journalists to The Bosporus UK, encouraging more media coverage for the venue.
We will look at partnerships with Emirates and Turkish Airlines to create a bespoke competition prize for guests.
We will closely monitor the changes in guidelines and adapt our marketing strategy around this.
Key Services Supplied
- Marketing – Traditional and Digital
- PR – Press releases/Influencer and Press engagement
- Content Creation – SEO/Photography/Videography/Blog writing
- Social Media Management
- Website development
- Reporting – Weekly/Monthly
- Budget Planning
- Strategic Planning
- Crisis Management
- Online Training
- Event Management
- Project Management
- Supplying security
- Interior and exterior graphics
Launching Wahlburgers
Overview
In March 2019, Posh Cockney joined Wahlburgers, following an unsuccessful initial opening. The following case study shows how we helped to turn that around.
Our Objective
In April 2019, Posh Cockney was hired on a 6 month contract, to help launch the Wahlburger in London and implement marketing and social media strategies.
Challenges
Undoing any bad press from the previous opening.
Launching a Burger chain in a highly saturated market.
Overcoming issues such and healthy eating and vegetarian trends
Taking a brand that is currently unheard of in London, and encouraging people to choose that instead of their favorite venues.
Our Approach
We got to know the brand, its values and its place in the market.
We created a team with the required skills to market Wahlburgers both on social media and through events.
We got hands on with the brand and successfully grew their footfall.
What we did
We did extensive research on Wahlburgers’ initial London opening. We found ways to build on what they had already done, and found the holes in their strategy.
We created a detailed marketing plan that we felt would give the company the launch that they needed.
We took control of their social media, creating branded content, arranging photo shoots and scheduling appropriate and audience targeted posts.
We approached influencers and invited them to Wahlburger, to try, review and promote the London venue.
Mark Wahlburg himself visited the venue on two occasions, and Posh Cockney was sure to have photographers and press on hand to get full coverage of this.
We helped Walburgers to partner with The Felix Project – donating any leftover food to people who would otherwise be going without.
At the end of our six month contact, both parties were happy that significant progress was made after a full review of what we had provided for them.
The Results
There was almost immediate increased footfall at Wahlburgers London after Posh Cockney took over their marketing.
The venue was visited by numerous influencers who then promoted the company across their social media pages.
We secured press coverage for the venue across many publications.
We created significantly more brand awareness, bringing the brand inline with competitor burger chains in central London.
What's next?
Unfortunately, Wahlburgers have announced that they will be permanently closing their London venue post Covid 19.
Key Services Supplied
- Brand Management
- Consultancy
- Sales
- Recruitment
- Marketing – Traditional and Digital
- PR – Press releases/Influencer and Press engagement
- Social Media Management
- Event Management
- Reporting – Weekly/Monthly
- Budget Planning
- Menu creating
- Strategic Planning
- Crisis Management
- Training
Jog on to Cancer at Proud Embankment
Overview
Posh Cockney worked closely with James Ingram to create a high profile, star studded event at Proud Embankment, raising money for Cancer Research UK. James has done phenomenal work for the charity and raised an incredible amount of money already, this event needed to build on his impressive fundraising total, whilst gaining good media coverage for the charity.
Our Objective
To source a suitable venue in central London and create an event that will attract high profile celebrities and extensive press coverage. The aim was to raise as much money as possible for Cancer Research whilst ensuring guests had an enjoyable and memorable night.
Challenges
As with all events of this scale, the organisation and timings for celebrities was a big challenge.
Organisation of press in advance of the event and in particular, organising press with a quick turn around for post event coverage.
Creating and implementing risk assessments and health and safety procedures for an event of this calibre is a big task and needs to be fully understood and implemented by the entire team.
Our Approach
We spent a lot of time discussing the needs, requirements and vision of Jog on to Cancer founder James Ingham. We knew it was important to not lose the importance of what Cancer Research UK means to James, in amongst all of the glitz and glam of a celebrity event. We wanted to create a wow factor, whilst staying true to the core reason for this event.
This is the 7th annual Jog on to Cancer charity fundraiser, so we took time to research past events, build on what went well and grow from any mistakes made.
We built a team of experienced and passionatemmm people who have the ideal skills and knowledge to plan, stage and run an event of this scale.
What we did
Posh Cockney quickly sourced the venue Proud Embankment. This venue is in the perfect location and Posh Cockney already has a good relationship with the team here, allowing for a smooth running of negotiations.
We structured the deal with Proud and then worked closely with the team at Cancer Research UK to plan and execute a sell out event.
We worked closely with James Ingham and created a packed celebrity guest list that was sure to draw in extra media attention.
Press releases were sent to all major Newspapers and Magazines, both prior to and after the event.
We created a true Red Carpet vibe, with photo opportunity points and some of London’s best photographers – this furthering the post event media coverage.
Staff were briefed to the highest level to ensure an impeccable VIP experience to everyone in attendance.
The Results
The event was a huge success. The venue was packed out with 600 guests inside and a bursting celebrity guest list.
Over £40,000 was raised for Cancer Research UK
The event secured a huge amount of media coverage, including features in OK! Magazine, and nearly all major newspapers.
What's next?
Posh Cockney are looking forward to working with James Ingham and Jog on to Cancer in 2021, as this year’s event sadly had to be canceled due to Covid 19.
Key Services Supplied
- Marketing – Traditional and Digital
- PR – Press releases/Influencer and Press engagement
- Budget Planning
- Strategic Planning
- Event Management
- Project Management
InHype
Overview
We work alongside InHype, one of the largest club promotion brands in London, organising huge events for up to 2,000 people at a time. InHype provides international artists from all over the world. Posh Cockney broker deals with venues and ensures everything is perfect on the run up to and during the event, as well as overseeing marketing and promotions.
Our Objective
To be the middleman between venue and client, ensuring a seamless experience from booking to pack up.
Challenges
Ensuring all parties are happy with all arrangements. Posh Cockney, In Hype and the venue all need to be in agreement.
All venues have different procedures for lighting, staging, green rooms etc. Balancing artists needs with venue capabilities can be a big challenge
Artists can draw very large crowds. Thorough ticketing systems and an organised queueing system is essential.
Our Approach
As brand managers for In Hype, we help them book venues in London for their incredible events with International Artists. We advise them on what works well in the industry and how they can market their acts best.
What we did
Posh Cockney sources, secures and negotiates with the top venues in London to provide the best quality and best value for our client InHype.
We check everything from sound, lighting, staging, accessibility, and artist requirements with the venue and make sure everything is set up as it should be.
We provide social media and promotional support for the event as well as helping to put marketing strategies in place.
We work with ticketing platforms and create guest lists for the event, leading to a smooth running service for all guests, from ticket purchase through to entry.
Post event, we review everything with our client in preparation for the next date in the diary.
The Results
We have worked with InHype on many successful events across London. Venues are always sold out with guests leaving feeling happy with their experience.
What's next?
Posh Cockney and InHype are eagerly awaiting the return of events night out top London venues post Covid 19. The safety of artists, staff and guests will always be put first so we will be returning to this when we are confident that it is safe to do so.
Key Services Supplied
- Marketing – Traditional and Digital
- PR – Press releases/Influencer and Press engagement
- Social Media Management
- Reporting – Weekly/Monthly
- Budget Planning
- Strategic Planning
- Crisis Management
- Event Management
- Project Management
Thinking outside the box
Overview
Fulwell 73 and Posh Cockney have worked together from the very start of the Posh Cockney journey. We have a strong relationship and regularly plan, organise and run their events, parties and team activities.
Our Objective
To create a number of outdoor events, small and large for team building and entertainment. To build on each event, making it bigger and better and create a strong and continuing partnership between the two companies.
Challenges
The Fulwell 73 company Summer staff party took place on the roof of their building, this comes with many health and safety challenges.
FullFest came with a huge amount of organisations and this had to be timed perfectly with all suppliers. We had to ensure that all parties were happy with all financial, timing and accessibility arrangements.
All correct insurance and risk assessments were carried out for all activities and outdoor sleeping.
For both events we had to ensure that all food was always cooked properly and was constantly on brand and met the needs of the client.
As both events were outside, a plan B for weather needed to be put in place. We had to ensure that guests had enough sun cream, fluids etc to be able to enjoy their time. Sounds obvious but essential.
Our Approach
Our first event for Fulwell 73 was their team BBQ at their head office, where we brought in outside suppliers, ensuring they were always on brand for the company.
The success of the initial event led to a request for a larger, festival style event, where the venue needed to be sourced, including accommodation and all suppliers. We approached this as if planning a full scale festival.
What we did
Head Office Summer BBQ:
We sourced and booked all suppliers including caterers, musicians and a bar all serving delicious food and cocktails.
Summer FullFest:
We booked a venue in Tunbridge Wells called Ashtree Farm , suitable for a 2 day festival with 60 people sleeping outside.
We organised transport to and from the venues, and ensured that all health and safety checks were in place.
A jam packed itinerary of activities were put in place over the 2 days.
We booked six food stations, serving a selection of different food options throughout the day as well as a bar and personalised drinks.
All risk assessments were carried out for all activities. We provided suncream and ensured that there were always enough fluids on hand for guests.
A huge selection of entertainment was booked, including bands, singers, acts and mind and wellness talks.
The Results
Both parties were a huge success and Fulwell 73 already has Posh Cockney lined up to organise their next set of company events.
What's next?
Covid 19 has put a stop to 2020 summer party plans, however Posh Cockney will be planning, organising and executing FulFest 2 in summer 2021as well as their outdoor office party.
In the meantime, Posh Cockney has been organising virtual events for Fulwell, including a Cake making class with La BellaCake company where the team all made a chocolate cake and an online dance class with Sass Productions, where the team learnt a choreographed routine from the girls.
Posh Cockney have plans for a virtual festival style event as well as life drawing classes and murder mystery. We have been thinking outside of the box throughout this entire process to ensure our clients are happy and team morale is boosted during such a difficult time.
Posh Cockney loves working with Fulwell and we can’t wait to get back to face to face events really soon.
Key Services Supplied
- Budget Planning
- Strategic Planning
- Event Management
- Project Management
- Supplier Sourcing
- Staffing
Cafe de Paris meets Aaron Sinkia
Overview
Posh Cockney Recruitment have been head hunting for the past year - Aaron Sinkia is one of our biggest success stories. Not only has he found his ideal job, but the venue has been transformed and taken to a whole new level.
Our Objective
Cafe de Paris is a well known and loved night club in central London, they needed a new general manager that will give the venue the make over it needed to be put back at the top of London’s favourite nightclub venues.
Challenges
Cafe de Paris is a historic venue in central London. Here at Posh Cockney, we knew that Aaron’s modern visions were exactly what the venue needed, but we also had to help him convince the higher management to see the venue in a new way.
We had many applications from some excellent candidates, a lot of time had to be dedicated to thoroughly checking each person, to ensure that they were a perfect match for the job.
Our Approach
We sourced some of the best candidates from around London, from different backgrounds, all bringing something different to the table.
We created an interview structure that allowed us to feel confident in our candidates, before presenting them to our client.
What we did
Posh cockney found Aaron Sinkia and put him through a number of interviews, first with ourselves and then directly with the client.
We brokered the deal between Cafe de Paris and Aaron and created the bonus structure for the client, ensuring both parties were very happy with the arrangement put in place.
We reviewed how the relationship was going in the early stages of his employment, before leaving Aaron to work his magic at the venue.
The Results
Aaron Sinkia is one of our biggest success stories.
Not only has he found the perfect position for himself, but he has transformed the venue and brought it back to the centre of the London night club scene.
With brand new event nights, a re-thought out group of staff and fantastic marketing, he has made Cafe de Paris his own.
What's next?
Sadly, Aaron had to take the decision to temporarily close Cafe de Paris in line with the government’s Covid 19 guidelines.
We know he is working hard behind the scenes to ensure that they reopen with a bang and continue their success.
Key Services Supplied
- Head Hunting
- Interviewing
- Contract Brokering
Launching Pure Organic Vodka
Overview
In March 2019, Posh Cockney was hired to run the brand management and product release of Pure Organic Vodka in the UK market. The following case study is a breakdown of what services were provided and how they were carried out.
Our Objective
Pure was a new organic vodka owned by Adam Player. Adam hired Posh Cockney to launch the vodka in the UK market and help build the brand's awareness. We were tasked with getting the bottle in front of as many venue owners or decision makers as possible and getting the brand listed in as many places.
Challenges
Trying to launch a vodka brand in a heavily populated market.
Trying to compete with huge brands that had a massive marketing budget and consumer trust already built up.
Trying to educate people about the difference of Pure compared to other brands.
Not having the finances to pay for listing fees or retro deals that could compete.
Our Approach
We reached out to all of our industry contacts to secure meetings and present the product.
We looked for brand ambassadors to help grow the brand’s awareness.
We wanted to highlight the brands USP’s and target an aspirational clientele.
What we did
In the first 3-month we managed to secure face-to-face meetings with some of the biggest venue owners in London. We pitched to them the brand story and the benefits of listing Pure.
We built a strong influencer following that helped grow our social platforms.
We planned and executed a launch party for the product which was a huge success.
We invited key industry people and many influencers to attend and this gave us a solid platform to push our brand harder in the market.
The PURE name was now out there and we acted fast to secure agreements.
We followed this up with several photo and video shoots to ensure we had lots of content.
Our strategy was to be dominant on social media as our competitors were not as active. We agreed this course of action was needed to be omnipresent.
After securing some major listings across London such as; W Hotel, Cafe de Paris, Duo Camden, Eve Bar Covent Garden, Juju Chelsea just to name a few.
We then started to look at retail off trade and more online sales.
We secured Pure as the official drinks sponsor at the Cool Venue Awards 19.
Since Dec 19 we have taken over all Social Media, Marketing and PR as well as Brand Management.
In July 2020, Pure turned one. This was celebrated with the release of a second product – Pure Lite.
Due to Covid19, our options were restricted slightly in the way we could promote this.
However, we were able to quickly secure features in many publications and push the product via social media.
The Results
Pure launch party was a major success.
Pure is listed in over 20 venues in London in its first year.
Online sales are at an all time high.
Social media engagement is excellent and growing daily.
We have overseen the launch of a new website which has incredible monthly traffic.
Features in online publications are happening frequently.
Pure is an established spirits brand within the industry.
What's next?
Pure is bringing out a third product later in 2020.
Pure will look to grow it’s portfolio of venues that it’s listed.
Pure will look to move into Europe.
Pure are looking at a pre-packed cocktail to help with bar efficiency.
Pure will continue its amazing charity work it does with the Save the Bees campaign.
Key Services Supplied
- Brand Management
- Consultancy
- Sales
- Recruitment
- Marketing – Traditional and Digital
- PR – Press releases/Influencer and Press engagement
- Social Media Management
- Event Management
- Reporting – Weekly/Monthly
- Budget Planning
- Strategic Planning
- Crisis Management
- Training
Bringing Happy to London
Overview
In October 2019, Posh Cockney was hired to manage all Marketing and PR for the opening of Happy in Piccadilly. The restaurant opened on February 24th. The following case study is a breakdown of what services were provided and how they were carried out.
Our Objective
Happy is a well-known European restaurant group and our objective was to bring this award-winning restaurant chain to the heart of London. The chosen location was on Coventry Street in Piccadilly and our main objective was to ensure over 1000 customers per day walked through the doors.
Challenges
The Happy brand is relatively unknown in the UK so the brand needed to be promoted to a completely different market. The venue is huge and has large overheads attached, meaning there is little room for error. The area of the restaurant is already heavily populated with casual dining restaurants, which are all fighting over the same clientele.
Some delays in opening the restaurant which meant promoting our official opening date was tricky.
No website or social media to build on, so everything was creating bespoke for the London site.
Our Approach
Our team got to work straight away and started building a new website and social media channels to ensure we had digital platforms to push the Happy brand message.
We reached out to UK press and journalists to ensure the opening was on their radar and started planning a grand opening event. We collectively agreed that influencers and celebrities will be essential to grow the reputation of the restaurant, so we highlighted top talent that would fit with the brand’s identity.
What we did
During a 3-month period (pre-opening) we created a bespoke website, created and managed the Happy London accounts across all social media platforms, boosted the restaurants reputation with the foodie community via a combination of press releases, social media, media relations and word of mouth marketing.
We created a massive buzz with Londoners, Europeans and Tourists throughout the pre-opening phase through clever content creation.
When we finally opened, we decided to have a 2 week soft opening to gage interest and staff training. We planned to throw our main opening party 1 month later.
The pre-opening marketing and pr was so successful that our soft opening turned into a full capacity trade. We had queue’s around the corner from 12pm till close for the first month.
We averaged well over 1000 customers a day and had amazing reviews from diners.
Due to the early success, it was agreed we would not have a grand opening and maintain our growth by having an aggressive influencer campaign.
We had on average 3 influencers a day on site, each had on average 50,000 followers.
The venue and the food execution looked great so this really helps with creating excellent imagery. We ran the influencer campaign alongside a PPC campaign which also had amazing success.
The Results
Bringing Happy to London has been a huge success since it opened, but unfortunately had to close temporarily due to the Coronavirus pandemic. The doors will reopen in July 2020.
Our social media platforms continue to grow daily with Facebook being the star performer.
We managed to get over 20 items of coverage from food journalists and bloggers in the opening month. All 100% positive coverage generated.
Our first press release reached over 12,000,000 people worldwide.
Overall sales smashed company targets and expectations for the opening period.
What's next?
As we move into a post covid19 era, the restaurant is adapting to new guidelines and rules.
We are collectively constructing a new menu for the reopening.
Interior design tweaks are in motion to help the overall customer experience.
Plans for new terrace seating are in play for the Summer months.
Happy is looking for more locations in the UK.
Key Services Supplied
- Marketing – Traditional and Digital
- PR – Press releases/Influencer and Press engagement
- Content Creation – SEO/Photography/Videography/Blog writing
- Social Media Management
- Website development
- Reporting – Weekly/Monthly
- Budget Planning
- Strategic Planning
- Crisis Management
- Online Training
- Event Management
- Project Management