Cafe de Paris meets Aaron Sinkia


Posh Cockney Recruitment have been head hunting for the past year - Aaron Sinkia is one of our biggest success stories. Not only has he found his ideal job, but the venue has been transformed and taken to a whole new level.

Our Objective

Cafe de Paris is a well known and loved night club in central London, they needed a new general manager that will give the venue the make over it needed to be put back at the top of London’s favourite nightclub venues.


Cafe de Paris is a historic venue in central London. Here at Posh Cockney, we knew that Aaron’s modern visions were exactly what the venue needed, but we also had to help him convince the higher management to see the venue in a new way.
We had many applications from some excellent candidates, a lot of time had to be dedicated to thoroughly checking each person, to ensure that they were a perfect match for the job.

Our Approach

We sourced some of the best candidates from around London, from different backgrounds, all bringing something different to the table.

We created an interview structure that allowed us to feel confident in our candidates, before presenting them to our client.

What we did 

Posh cockney found Aaron Sinkia and put him through a number of interviews, first with ourselves and then directly with the client.

We brokered the deal between Cafe de Paris and Aaron and created the bonus structure for the client, ensuring both parties were very happy with the arrangement put in place.

We reviewed how the relationship was going in the early stages of his employment, before leaving Aaron to work his magic at the venue.

The Results

Aaron Sinkia is one of our biggest success stories.

Not only has he found the perfect position for himself, but he has transformed the venue and brought it back to the centre of the London night club scene.

With brand new event nights, a re-thought out group of staff and fantastic marketing, he has made Cafe de Paris his own.

What's next?

Sadly, Aaron had to take the decision to temporarily close Cafe de Paris in line with the government’s Covid 19 guidelines.

We know he is working hard behind the scenes to ensure that they reopen with a bang and continue their success.

Key Services Supplied

  • Head Hunting
  • Interviewing
  • Contract Brokering

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The Posh Cockney Podcast is back!

The wait is finally over. Liam Norval is back with season two of The Posh Cockney Podcast, and it is going to be bigger and better than ever.

After an incredible first season, we are thrilled to be back, bringing you hospitality news from the Hospitality Titans. We have some incredible names lined up and episode one is no exception, with an exclusive interview from the CEO of NTIA Michael Kill, who has a vast amount of knowledge across many fields.

“I have been overwhelmed with the response from season one and I’m so excited to be able to bring you another season of incredible guests and educational and inspiring chats with some of the biggest names in the industry.” – Liam Norval, Posh Cockney CEO

The number of people listening to podcasts in the UK has risen by 45% in the last year, making it one of the fastest growing media platforms. We are delighted to be part of this and can’t wait to bring you even more industry knowledge and insights from the very best of the hospitality industry.

Podcasts not your thing? We have a solution for that! This season, you will also have the opportunity to watch these interviews on our new Posh Cockney TV video channel, as well as downloading the audio through your chosen podcast platform. Keep an eye out for more updates on that very very soon.

For those that haven’t tuned in yet, it is not too late! You still have time to listen to the whole of season one, where you can hear Liam talking all things hospitality with Pete Warden, Hospitality Director at LXA, discussing everything you need to know about events with the world renowned Wesley Mendy and looking at new beginnings with celebrity chef Luke Thomas, plus many more!

For our regular listeners, we are sure that this season is going to be well worth the wait, and with Covid19 having such a massive impact on hospitality, we know that you are going to be keen to tune in and listen to everyone’s (hopefully positive!) thoughts and comments on what the future has in store for us.

We can’t wait to inspire and educate you all and are very excited to release the full line up soon, watch this space!

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Are you ready for Posh Cockney TV? Our new dedicated hospitality channel is waiting for you.

Posh Cockney is delighted to have launched our brand new channel, Posh Cockney TV!

After a hugely successful first season for the Posh Cockney Podcast, we are excited to be introducing a second platform and can’t wait to share it with you. Watch Now Posh Cockney TV will be a YouTube based channel, brought to you by our CEO Liam Norval and the PC team. Focusing on the hospitality industry, we will be bringing you the very best industry names, exclusive venue insights and the very latest industry news.

Can you believe that the first YouTube video was only uploaded in April 2005? Now it’s hard to remember a time without it! 15 years on, with 2 billion active YouTube viewers each month, it is clear that this is an incredibly powerful platform to be on board with. Whilst videos of pets may be high on everyone’s watch list (right!?), we are sure that Posh Cockney TV is going to be an exciting, educational, and insightful channel for everyone in the hospitality industry.

“I am delighted to be able to bring another platform to you from Posh Cockney. We know how powerful YouTube is and how we can engage with our audience and clients and feel like this is the perfect platform for us to take on and we look forward to bringing you some incredible videos that we know you will love and can share with your friends. Whilst our love for podcasts is strong, there is really no comparison to putting a face to the name and getting to know our fabulous interviewees a little bit more. Please subscribe to the channel to keep updated with every show. “ – Liam Norval, Posh Cockney CEO .

Do you want to appear on PCTV? Do you have an amazing hospitality story or a venue you would like us to cover? Let us know and we will do our best to share the journey with you.
We really hope that you are as excited as we are about Posh Cockney TV and can’t wait to share more industry insights with you.

Emma Bolton | PR Assistant | |

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Launching Pure Organic Vodka


In March 2019, Posh Cockney was hired to run the brand management and product release of Pure Organic Vodka in the UK market. The following case study is a breakdown of what services were provided and how they were carried out.

Our Objective

Pure was a new organic vodka owned by Adam Player. Adam hired Posh Cockney to launch the vodka in the UK market and help build the brand's awareness. We were tasked with getting the bottle in front of as many venue owners or decision makers as possible and getting the brand listed in as many places.


Trying to launch a vodka brand in a heavily populated market.
Trying to compete with huge brands that had a massive marketing budget and consumer trust already built up.
Trying to educate people about the difference of Pure compared to other brands.
Not having the finances to pay for listing fees or retro deals that could compete.

Our Approach

We reached out to all of our industry contacts to secure meetings and present the product.

We looked for brand ambassadors to help grow the brand’s awareness.

We wanted to highlight the brands USP’s and target an aspirational clientele.

What we did 

In the first 3-month we managed to secure face-to-face meetings with some of the biggest venue owners in London. We pitched to them the brand story and the benefits of listing Pure.

We built a strong influencer following that helped grow our social platforms.
We planned and executed a launch party for the product which was a huge success.

We invited key industry people and many influencers to attend and this gave us a solid platform to push our brand harder in the market.

The PURE name was now out there and we acted fast to secure agreements.

We followed this up with several photo and video shoots to ensure we had lots of content.

Our strategy was to be dominant on social media as our competitors were not as active. We agreed this course of action was needed to be omnipresent.

After securing some major listings across London such as; W Hotel, Cafe de Paris, Duo Camden, Eve Bar Covent Garden, Juju Chelsea just to name a few.

We then started to look at retail off trade and more online sales.
We secured Pure as the official drinks sponsor at the Cool Venue Awards 19.

Since Dec 19 we have taken over all Social Media, Marketing and PR as well as Brand Management.

In July 2020, Pure turned one. This was celebrated with the release of a second product – Pure Lite.

Due to Covid19, our options were restricted slightly in the way we could promote this.
However, we were able to quickly secure features in many publications and push the product via social media.

The Results

Pure launch party was a major success.
Pure is listed in over 20 venues in London in its first year.

Online sales are at an all time high.
Social media engagement is excellent and growing daily.

We have overseen the launch of a new website which has incredible monthly traffic.
Features in online publications are happening frequently.

Pure is an established spirits brand within the industry.

What's next?

Pure is bringing out a third product later in 2020.

Pure will look to grow it’s portfolio of venues that it’s listed.

Pure will look to move into Europe.

Pure are looking at a pre-packed cocktail to help with bar efficiency.

Pure will continue its amazing charity work it does with the Save the Bees campaign.

Key Services Supplied

  • Brand Management
  • Consultancy
  • Sales
  • Recruitment
  • Marketing – Traditional and Digital
  • PR – Press releases/Influencer and Press engagement
  • Social Media Management
  • Event Management
  • Reporting – Weekly/Monthly
  • Budget Planning
  • Strategic Planning
  • Crisis Management
  • Training

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Bringing Happy to London


In October 2019, Posh Cockney was hired to manage all Marketing and PR for the opening of Happy in Piccadilly. The restaurant opened on February 24th. The following case study is a breakdown of what services were provided and how they were carried out.

Our Objective

Happy is a well-known European restaurant group and our objective was to bring this award-winning restaurant chain to the heart of London. The chosen location was on Coventry Street in Piccadilly and our main objective was to ensure over 1000 customers per day walked through the doors.


The Happy brand is relatively unknown in the UK so the brand needed to be promoted to a completely different market. The venue is huge and has large overheads attached, meaning there is little room for error. The area of the restaurant is already heavily populated with casual dining restaurants, which are all fighting over the same clientele.
Some delays in opening the restaurant which meant promoting our official opening date was tricky.
No website or social media to build on, so everything was creating bespoke for the London site.

Our Approach

Our team got to work straight away and started building a new website and social media channels to ensure we had digital platforms to push the Happy brand message.

We reached out to UK press and journalists to ensure the opening was on their radar and started planning a grand opening event. We collectively agreed that influencers and celebrities will be essential to grow the reputation of the restaurant, so we highlighted top talent that would fit with the brand’s identity.

What we did 

During a 3-month period (pre-opening) we created a bespoke website, created and managed the Happy London accounts across all social media platforms,  boosted the restaurants reputation with the foodie community via a combination of press releases, social media, media relations and word of mouth marketing.

We created a massive buzz with Londoners, Europeans and Tourists throughout the pre-opening phase through clever content creation.
When we finally opened, we decided to have a 2 week soft opening to gage interest and staff training. We planned to throw our main opening party 1 month later.

The pre-opening marketing and pr was so successful that our soft opening turned into a full capacity trade. We had queue’s around the corner from 12pm till close for the first month.

We averaged well over 1000 customers a day and had amazing reviews from diners.
Due to the early success, it was agreed we would not have a grand opening and maintain our growth by having an aggressive influencer campaign.
We had on average 3 influencers a day on site, each had on average 50,000 followers.

The venue and the food execution looked great so this really helps with creating excellent imagery. We ran the influencer campaign alongside a PPC campaign which also had amazing success.

The Results

Bringing Happy to London has been a huge success since it opened, but unfortunately had to close temporarily due to the Coronavirus pandemic. The doors will reopen in July 2020.

Our social media platforms continue to grow daily with Facebook being the star performer.
We managed to get over 20 items of coverage from food journalists and bloggers in the opening month. All 100% positive coverage generated.
Our first press release reached over 12,000,000 people worldwide.

Overall sales smashed company targets and expectations for the opening period.

What's next?

As we move into a post covid19 era, the restaurant is adapting to new guidelines and rules.

We are collectively constructing a new menu for the reopening.

Interior design tweaks are in motion to help the overall customer experience.
Plans for new terrace seating are in play for the Summer months.

Happy is looking for more locations in the UK.

Key Services Supplied

  • Marketing – Traditional and Digital
  • PR – Press releases/Influencer and Press engagement
  • Content Creation – SEO/Photography/Videography/Blog writing
  • Social Media Management
  • Website development
  • Reporting – Weekly/Monthly
  • Budget Planning
  • Strategic Planning
  • Crisis Management
  • Online Training
  • Event Management
  • Project Management

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Posh Cockney does YOYOSNO

The Posh Cockney concierge team are proud to present their latest partnership achievement with the wonderful Yoyosno Ski & Yoga Retreat Team.

We are collaborating with the crew from Yoyosno to provide our clients with the opportunity to book an exclusive skiing and yoga retreat, with luxury accommodation and 5star catering in the incredible resort of Morzine. This already well-established retreat experience gives our clients a health and fitness destination with a difference.

Yoyosno provide you with unique and personalised ski instruction as well as world class yoga in an outstanding setting. During your 7 day retreat you will improve your skiing ability with important technique instruction, along with analysis of your skiing progress by professional ski instructor ‘Amy Marwick’.

Amy is partnered by the highly skilled yoga teacher ‘Lauren Anderson’ who will help you achieve peace for your mind, body and soul with her superb yoga stretches. You will take part in a morning ‘Vinyasa’ class, which will energise you for an exhilarating day on the slopes.

Then in the evenings you will unwind and ease your tired body with a soothing ‘Yin’ class.

As an added bonus for yoga enthusiasts, Yoyosno are proud to announce that the famous yoga instructor ‘Jacob Mellish’ will be guiding your yoga sessions during the retreats. Jacob is one of Instagram’s most influential yogis and his classes are pleasantly challenging as well as a great deal of fun.

The 7-day retreat will help rebalance your mind and get you physically and mentally fit for the year ahead. Whether you are a regular skier or a yoga fanatic, or just starting out on the slopes and want to get into the delights of yoga – the Yoyosno team will provide the perfect balance of lessons for every ability.

Based in the beautiful valley of Morzine and near the ski area of Portes des Soleil you will stay in the luxury Chalet Belle Chery. This gorgeous converted barn is situated on a snowy hillside between Morzine and Avoiriaz which provides you with not only some of the best skiing in the world but also some of the most spectacular views.

A big advantage in your retreat package, will be a ski pass to access the whole of the Portes de Soleil, so you can follow the best conditions and explore a different piste every day.

The retreat and chalet will be a shared experience to enable interaction in the spacious open plan accommodation during meal times or while relaxing around the cosy wood burner.

While you ski or do yoga, your private chefs will be catering for your culinary requirements. Using the freshest and most colourful of vegetarian ingredients the Chefs will be creating menus that will be delicious and satisfying.

These dishes may not contain meat but you can guarantee they will be substantial and will contain the finest seasonal flavours from around the world.

Yoyosno already have the backing of the famous yoga and fitness fashion label ‘Lululemon’ who have recognised this retreat as being a ‘World Class Experience with an Exciting Twist.’

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Posh Cockney collaborate with ROLZO

Posh Cockney are thrilled to have partnered with luxury transportation service ROLZO. This collaboration will ensure a range of exquisite makes and models, to fulfil our clients every travelling need – whether it be business or pleasure.

Choose from ROLZO’s unmatched fleet of cars, such as elegant Bentleys, ferocious Ferraris, to robust Range Rovers. Let someone else take the wheel and opt for their premier chauffer services – available hourly for A-to-B journeys, or choose your preferred vehicle and be your own pilot.

Whether it be sports cars, convertibles, executive limousines or SUVs, all are made available by ROLZO, offering an option for every mood. ROLZO are committed to elevating journeys internationally, servicing more than 60 countries, 300 cities and 500 airports around the world.

Posh Cockney eagerly welcome the collaboration and are confident that this joint venture will be a prosperous one. Posh Cockney can cover all the necessary details involved to keep up with client’s lifestyle requirements, making their time-precious lives a little easier.

Let Posh Cockney manage and organise your hospitality desires, and ROLZO will lavishly deliver you there.

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