Big Hospitality shouts about Bosporus
Check out the features section on Big Hospitality to find out all about our client venue Bosporus. With the opening date fast approaching, we are delighted to see the venue making headlines.
This Dubai born, Turkish restaurant is sure to excite your taste buds and help with that urge to travel! Bosporus promises to be your bridge to Turkey and allows you to taste exquisite food that is inspired, designed and cooked by the best of Turkish chefs, in a venue that is the perfect mix of cosy and luxurious.
We have been busy working behind the scenes and we can’t wait to be bringing Bosporus to London very soon! Keep an eye out over all Posh Cockney and Bosporus UK social media to keep up to date on news of the big opening.
Launching Wahlburgers
Overview
In March 2019, Posh Cockney joined Wahlburgers, following an unsuccessful initial opening. The following case study shows how we helped to turn that around.
Our Objective
In April 2019, Posh Cockney was hired on a 6 month contract, to help launch the Wahlburger in London and implement marketing and social media strategies.
Challenges
Undoing any bad press from the previous opening.
Launching a Burger chain in a highly saturated market.
Overcoming issues such and healthy eating and vegetarian trends
Taking a brand that is currently unheard of in London, and encouraging people to choose that instead of their favorite venues.
Our Approach
We got to know the brand, its values and its place in the market.
We created a team with the required skills to market Wahlburgers both on social media and through events.
We got hands on with the brand and successfully grew their footfall.
What we did
We did extensive research on Wahlburgers’ initial London opening. We found ways to build on what they had already done, and found the holes in their strategy.
We created a detailed marketing plan that we felt would give the company the launch that they needed.
We took control of their social media, creating branded content, arranging photo shoots and scheduling appropriate and audience targeted posts.
We approached influencers and invited them to Wahlburger, to try, review and promote the London venue.
Mark Wahlburg himself visited the venue on two occasions, and Posh Cockney was sure to have photographers and press on hand to get full coverage of this.
We helped Walburgers to partner with The Felix Project – donating any leftover food to people who would otherwise be going without.
At the end of our six month contact, both parties were happy that significant progress was made after a full review of what we had provided for them.
The Results
There was almost immediate increased footfall at Wahlburgers London after Posh Cockney took over their marketing.
The venue was visited by numerous influencers who then promoted the company across their social media pages.
We secured press coverage for the venue across many publications.
We created significantly more brand awareness, bringing the brand inline with competitor burger chains in central London.
What's next?
Unfortunately, Wahlburgers have announced that they will be permanently closing their London venue post Covid 19.
Key Services Supplied
- Brand Management
- Consultancy
- Sales
- Recruitment
- Marketing – Traditional and Digital
- PR – Press releases/Influencer and Press engagement
- Social Media Management
- Event Management
- Reporting – Weekly/Monthly
- Budget Planning
- Menu creating
- Strategic Planning
- Crisis Management
- Training
Jog on to Cancer at Proud Embankment
Overview
Posh Cockney worked closely with James Ingram to create a high profile, star studded event at Proud Embankment, raising money for Cancer Research UK. James has done phenomenal work for the charity and raised an incredible amount of money already, this event needed to build on his impressive fundraising total, whilst gaining good media coverage for the charity.
Our Objective
To source a suitable venue in central London and create an event that will attract high profile celebrities and extensive press coverage. The aim was to raise as much money as possible for Cancer Research whilst ensuring guests had an enjoyable and memorable night.
Challenges
As with all events of this scale, the organisation and timings for celebrities was a big challenge.
Organisation of press in advance of the event and in particular, organising press with a quick turn around for post event coverage.
Creating and implementing risk assessments and health and safety procedures for an event of this calibre is a big task and needs to be fully understood and implemented by the entire team.
Our Approach
We spent a lot of time discussing the needs, requirements and vision of Jog on to Cancer founder James Ingham. We knew it was important to not lose the importance of what Cancer Research UK means to James, in amongst all of the glitz and glam of a celebrity event. We wanted to create a wow factor, whilst staying true to the core reason for this event.
This is the 7th annual Jog on to Cancer charity fundraiser, so we took time to research past events, build on what went well and grow from any mistakes made.
We built a team of experienced and passionatemmm people who have the ideal skills and knowledge to plan, stage and run an event of this scale.
What we did
Posh Cockney quickly sourced the venue Proud Embankment. This venue is in the perfect location and Posh Cockney already has a good relationship with the team here, allowing for a smooth running of negotiations.
We structured the deal with Proud and then worked closely with the team at Cancer Research UK to plan and execute a sell out event.
We worked closely with James Ingham and created a packed celebrity guest list that was sure to draw in extra media attention.
Press releases were sent to all major Newspapers and Magazines, both prior to and after the event.
We created a true Red Carpet vibe, with photo opportunity points and some of London’s best photographers – this furthering the post event media coverage.
Staff were briefed to the highest level to ensure an impeccable VIP experience to everyone in attendance.
The Results
The event was a huge success. The venue was packed out with 600 guests inside and a bursting celebrity guest list.
Over £40,000 was raised for Cancer Research UK
The event secured a huge amount of media coverage, including features in OK! Magazine, and nearly all major newspapers.
What's next?
Posh Cockney are looking forward to working with James Ingham and Jog on to Cancer in 2021, as this year’s event sadly had to be canceled due to Covid 19.
Key Services Supplied
- Marketing – Traditional and Digital
- PR – Press releases/Influencer and Press engagement
- Budget Planning
- Strategic Planning
- Event Management
- Project Management
InHype
Overview
We work alongside InHype, one of the largest club promotion brands in London, organising huge events for up to 2,000 people at a time. InHype provides international artists from all over the world. Posh Cockney broker deals with venues and ensures everything is perfect on the run up to and during the event, as well as overseeing marketing and promotions.
Our Objective
To be the middleman between venue and client, ensuring a seamless experience from booking to pack up.
Challenges
Ensuring all parties are happy with all arrangements. Posh Cockney, In Hype and the venue all need to be in agreement.
All venues have different procedures for lighting, staging, green rooms etc. Balancing artists needs with venue capabilities can be a big challenge
Artists can draw very large crowds. Thorough ticketing systems and an organised queueing system is essential.
Our Approach
As brand managers for In Hype, we help them book venues in London for their incredible events with International Artists. We advise them on what works well in the industry and how they can market their acts best.
What we did
Posh Cockney sources, secures and negotiates with the top venues in London to provide the best quality and best value for our client InHype.
We check everything from sound, lighting, staging, accessibility, and artist requirements with the venue and make sure everything is set up as it should be.
We provide social media and promotional support for the event as well as helping to put marketing strategies in place.
We work with ticketing platforms and create guest lists for the event, leading to a smooth running service for all guests, from ticket purchase through to entry.
Post event, we review everything with our client in preparation for the next date in the diary.
The Results
We have worked with InHype on many successful events across London. Venues are always sold out with guests leaving feeling happy with their experience.
What's next?
Posh Cockney and InHype are eagerly awaiting the return of events night out top London venues post Covid 19. The safety of artists, staff and guests will always be put first so we will be returning to this when we are confident that it is safe to do so.
Key Services Supplied
- Marketing – Traditional and Digital
- PR – Press releases/Influencer and Press engagement
- Social Media Management
- Reporting – Weekly/Monthly
- Budget Planning
- Strategic Planning
- Crisis Management
- Event Management
- Project Management